News
Beyond ‘bikini medicine’: Can femtech help reframe the narrative around women’s health?

From stigma and siloed systems to underinvestment and red tape, women face numerous barriers when it comes to accessing better care, but femtech founders and policy experts say digital innovation could offer a path forward.
In a new report, a panel of global experts from the fields of health, femtech and law have called for digital innovation, life-course care, and the breaking down of outdated silos in medicine to address global gender health gaps.
The group of experts, led by Kate Lancaster, CEO of The Royal College of Obstetricians and Gynaecologists, also agree that women’s health should be seen not as a subset of reproductive care, but as the broader ‘health of women’.
A significant number of chronic health conditions, including neurological disorders such as migraine and autoimmune diseases, are known to affect women more than men.
Yet globally, women continue to face disproportionately high rates of underdiagnosis, delayed treatment, and poorer outcomes.
In the UK, which continues to have the widest gender health inequalities in the G20, women spend an average of nine years in poor health, 25 per cent more of their lives than men.
The panel discussion has informed a three-series report, FemHealth Focus, commissioned by UK law firm Mills & Reeve, highlighting the role of technology and innovation in driving change, and the role that public healthcare systems like the NHS can play in supporting women’s health innovators.
In the second part of the report, published recently, experts highlighted that fragmented commissioning structures, siloed services, and the way women’s health is conceptualised are all obstacles to a more ‘joined-up’ approach that could help to deliver improved outcomes for women.
The global female healthtech market is growing at an annual rate of 16 per cent, and experts agree that digital technologies and AI have a ‘central role’ to play in ‘boosting efficiency’.
Yet healthtech companies struggle to scale due to stigma, underfunding, and the weight of ‘NHS bureaucracy’.
One panellist said it had taken “blood, sweat and tears” to secure a deal with a single NHS Trust. The challenge was not a ‘lack of willingness’, but the ‘weight of bureaucracy and segregated budgets’, they added.
Many early-stage companies enter the market targeting consumers directly, with the hope of securing a future partnership within the NHS, but this often raises concerns about ‘equity and access’.
To address this, the panel called for stronger engagement in women’s health from corporates and insurers, with insurance still a relatively underdeveloped market in femtech.
Some panellists reported ‘growing interest’ in the corporate market, where employers are increasingly aware of the need to address women’s health as part of their recruitment and retention strategies.
At the same time, they say, greater health literacy and education are needed to break down barriers, particularly for startups seeking investment.
Some founders on the panel reported difficulty securing investment due to investor discomfort with women’s health-related topics.
Businesses in this sector are also disproportionately impacted by additional challenges, such as censorship on social platforms and bias in accessing financial services.
CensHERship, a campaign group working to end online censorship of women’s health content, found that many femtech companies not only faced barriers on social media and e-commerce platforms but had been refused bank accounts or were subjected to higher fees by banks and insurance providers, according to the report.
“There remains a stigma attached to women’s health that not only impacts investment opportunities but also leads to a deprioritisation in health budgets and services, and in education,” the report states.
NHS reform – an opportunity for the UK to lead the way in women’s health
The report comes at a pivotal moment for women’s health around the world, and just weeks after the UK Health Secretary unveiled his 10-Year Plan to reform the NHS, introducing shifts from hospital to community, sickness to prevention and analogue to digital.
However, despite promises that the strategy will play a fundamental role in delivering the government’s commitment to women’s health, “never again being ignored”, the plan has been accused of “falling short” for women.
RCOG president Professor Ranee Thakar, said in a statement: “While the plan lays strong foundations, it falls short in pledging to eliminate the gender health gap that is costing women years of life and good health…
“[The] plan must mark a move away from treating women’s health as a collection of niche issues towards offering women excellent, joined-up care across their life course, with investment in the women’s health workforce, Femtech and research.”
The 10-year Women’s Health Strategy, published in 2022, set out a six-point plan which promised to address these inequalities, including expanding women’s health hubs.
Women’s health hubs were intended to address fragmented systems and siloed services by bringing together primary care, diagnostics and specialist consultations under one roof, and were seen as ‘key areas’ for digital transformation, presenting a “major opportunity” for tech innovators.
But their impact has been limited so far, with only 14 of 42 Integrated Care Boards currently offering all core services.
The prospect of NHS reform could present a major opportunity for the UK to address gaps in care – and position itself as a world-leader in women’s health – by adopting solutions that address their unique needs.
“What we need is government-backed sustainable funding, so companies can really grow,” Gayle Curry, partner at Mills & Reeve, commented.
“At the same time, we need cross-sector collaboration to deliver joined-up and accessible services.
“There is a place for the NHS, there is a place for the private sector, and there’s a place for innovation. What we need to do is work together to be able to offer that.”
‘Thoughtful’ innovation based on the needs of ‘real women’
As a GP specialising in women’s health for over 20 years, Dr Nikki Kanani has witnessed the challenges preventing women from accessing better healthcare first hand, and is now designing solutions to deliver back into the system, as co-founder of Aneira Health.
Aneira combines virtual and in-person support with AI and clinical expertise to offer personalised, tech-enabled plans for women throughout their lifespan.
“[Women] are often treated in silos, and dismissed and deprioritised,” Dr Kanani told Femtech World.
“If a woman has to keep explaining her story and moving around the system to find the next bit of her care, that system has failed her.”
While the NHS has typically been “risk-averse” when it comes to partnering with innovators in the femtech sector, the 10-Year plan could well see more public-private collaboration, which Dr Kanani says would be a “huge opportunity” to build ethical, evidence-based tools based on the needs of real women.
“We’ve got this boom in femtech, with hundreds of different point solutions, but without integration regulation… none of those will deliver their promises,” she said.
“There is a nod in the 10-year plan to public private partnerships, and if we can use those to build ethical evidence-based tools rooted in women’s real needs, that’s a huge opportunity to stop forcing women to fit into system that wasn’t designed for them, but instead build a system that is designed around women’s bodies, experiences and lives.”
But while advanced technology can play an important part in bridging some of these gaps, inequalities won’t be addressed by innovation alone; it will take ‘system-wide’ change.
“Digital can be empowering, but only when it’s inclusive and thoughtful,” Dr Kanani says.
“We’ve noticed that as we’ve built our organisation that there needs to be a power shift, from the centre to power-sharing with communities, so women are co-designers of care.
“Health equity for women, particularly those from minoritised, marginalised and underserved communities, won’t be achieved through strategy alone. We need a really deep, system-wide culture shift.”
The latest FemHealth report is both a call to action and a blueprint for change.
Many solutions which could help address the gender health gap already exist, but to see real results, developers and policymakers must reimagine how care is designed in line with women’s real needs.
As Professor Dame Lesley Regan, Women’s Health Ambassador for England, Chair Wellbeing of Women, and Professor of Obstetrics and Gynaecology at Imperial College London, who contributed to the report, puts it: “Women make up 51 per cent of the UK population, undertake 68 per cent of all unpaid caring roles in society and are responsible for 80 per cent of all household health decisions.
“Optimising their health is far from being a niche concern; it is a national imperative.”
News
Elation Health acquires EHR startup Aster

Elation Health has acquired Aster, a women’s health EHR startup created by sisters Fifi Kara and Dr Lailah Kara-Newton.
The deal, announced on 3 June 2026, will see Aster’s team join Elation Health as the company expands development of what it describes as the first agentic operating system for primary care.
An EHR, or electronic health record, is a digital system used by healthcare providers to store and manage patient information.
Aster was founded by Kara and Kara-Newton as an AI-native EHR platform for women’s health providers.
Elation Health said the acquisition would allow Aster to learn from its expertise in AI agents and support development of its agentic operating system for primary care.
Kyna Fong, co-founder and chief executive of Elation Health, said: “The Aster team impressed us with their vision and creative inventions to support independent practices.”
Fong said Elation, like Aster, was founded by siblings who wanted to change the healthcare system.
She added: “That shared north star means they understand what we’re building and why it matters. It was clear right away they would significantly add to our capabilities.”
Kara has spent 10 years creating consumer and business-to-business products across the UK, Europe and the US, and recently supported Meta’s Health & Fitness team, according to Aster’s website.
Kara-Newton previously worked as a hospital doctor in the NHS across medical and surgical specialties, including breast surgery, general surgery, emergency medicine and obstetrics and gynaecology.
Aster launched in 2023 after raising US$2.8m from Zeal Capital Partners, Cornerstone Ventures, Octopus Ventures and others.
Kara, Kara-Newton and Aster’s chief technology officer, Nacho Vazquez, will all join Elation.
Kara said: “From the moment we met Kyna Fong, Ashley Rogers, and the Elation leadership team, it was clear we were aligned on what matters most: that clinicians deserve truly incredible software that brings joy back to their practice. Together, we can now bring that vision to millions of primary care patients across the country.”
The sisters said their work was shaped by Kara-Newton’s first pregnancy, when undiagnosed pre-eclampsia led to an emergency caesarean section and neonatal intensive care admission for her son.
The founders said they wanted to build technology that could help prevent similar outcomes for other women.
The acquisition comes amid continued concern over maternal health inequalities in the US.
In the US, Black maternal mortality remains alarmingly high, with rates nearly double those of white women, and experts point to unequal access to care, implicit bias and fragmented approaches to care.
Mental health
Pilates may improve heart and metabolic health in sedentary women, study finds

A four-week Pilates programme may improve heart, metabolic and stress measures in previously sedentary women, a small study suggests.
Pilates is a mind-body form of exercise that has been linked to better fitness, balance, posture, muscular endurance, mental wellbeing and quality of life in different groups.
Built around breathing, concentration, control, precision, centring and flow, Pilates is already used in physiotherapy, rehabilitation and preventive health. The new study looked at whether a structured four-week programme could affect cardiovascular, metabolic, body and stress-related measures in sedentary adult women.
The longitudinal study included 30 sedentary women split into two age groups, 30 to 40 and 50 to 60.
All participants completed a standardised, supervised Pilates programme lasting four weeks, with three sessions a week lasting 50 to 60 minutes.
Researchers measured resting heart rate, systolic and diastolic blood pressure, body mass index, abdominal circumference, fasting blood glucose and serum cortisol at the start and end of the programme.
Systolic and diastolic blood pressure are the top and bottom readings in a blood pressure test. Cortisol is a hormone linked to the body’s stress response.
The four-week Pilates programme was linked to improvements in cardiovascular, metabolic, body and neuroendocrine measures, although not every change reached statistical significance within each age group.
In the younger group, significant reductions were seen in heart rate, blood pressure, body mass index and fasting blood glucose after the intervention.
The reduction in blood pressure after the programme was significantly greater in the older group than in the younger group.
Older participants also showed a greater reduction in glucose and cortisol levels after the intervention than younger participants.
Analysis also found significant links between cardiovascular, metabolic and neuroendocrine changes.
In the younger group, this was particularly seen between heart rate and blood pressure responses.
In the older group, it was particularly seen between changes in body mass index and fasting glucose.
The findings suggest Pilates could be a useful multidimensional exercise approach for cardiometabolic health and stress regulation in previously sedentary women.
The researchers said the larger reduction in blood pressure seen in the older group may reflect a higher cardiometabolic burden at the start, leaving more room for improvement after the programme.
The greater reduction in fasting glucose and cortisol in older participants may similarly suggest that people with higher baseline metabolic and neuroendocrine dysfunction could benefit more from structured exercise such as Pilates.
Although Pilates is known to improve body composition through energy use, neuromuscular activation and support for healthier habits, the researchers said the fall in body mass index over four weeks is unlikely to be explained by Pilates alone.
They noted that participants were also told to avoid alcohol, sugar-containing products and sugar-sweetened drinks during the intervention, which may have contributed to the change.
In the younger group, the link between heart rate and blood pressure suggested coordinated cardiovascular responses after Pilates.
The researchers also found that cortisol appeared to be linked to blood pressure and body mass index, suggesting stress-related changes may be tied to cardiovascular and body regulation after the intervention.
In the older group, the link between body mass index and fasting glucose highlighted the relationship between body fat and metabolic regulation.
A positive link between blood pressure and body mass index in this group also suggested that improvements in vascular regulation may be associated with reductions in body mass.
Overall, the findings suggest Pilates-related physiological changes may involve interconnected cardiovascular, body, metabolic and neuroendocrine mechanisms, with different response patterns by age.
The study has important limits. It did not include a non-exercise control group, so it cannot prove Pilates directly caused the changes.
The sample size was also small, which limits how far the findings can be applied more widely.
The authors also noted that cortisol was measured using a single fasting morning sample, which limits conclusions about broader hypothalamic-pituitary-adrenal axis regulation, the system involved in the body’s stress response.
They said larger studies with longer follow-up will be needed to confirm whether Pilates causes these physiological changes over time.
Fertility
AMH testing: the most misunderstood number in fertility – what it can and can’t tell you

Article produced in association with Spital Clinic
AMH has become one of the most-requested blood tests in private women’s health. The number it gives back is useful, but only when it is read in context.
AMH testing in the UK has gone mainstream over the past few years. Home-testing kits sell it as a snapshot of “your fertility”.
Private clinics include it in screening packages. On social media, individual AMH results are now routinely treated as a verdict on whether a woman will be able to have children.
That reading isn’t accurate. Anti-Müllerian Hormone (AMH) does carry useful information, but only inside a wider clinical picture.
Looked at on its own, it produces a lot of unnecessary anxiety, and often hides the questions that matter more.
What AMH measures
AMH is a hormone produced by the small follicles in the ovaries, the ones that haven’t yet been recruited for ovulation. Because these follicles are relatively stable across the menstrual cycle, the test can be done on any day, without needing to be timed to a period.
A higher AMH level tends to indicate a larger pool of these follicles. A lower level suggests the pool is smaller. That, broadly, is what the result shows.
The HFEA, the UK’s independent regulator of fertility treatment, describes AMH as an indicator of ovarian reserve, while making clear that fertility test results of this kind “are not guaranteed” as a predictor of fertility outcomes.
Put simply: AMH is a count of what is there. It says nothing about how well the body will use it, and it cannot predict if or when conception will happen.
Where AMH fits in a modern fertility assessment
In current UK private practice, AMH is rarely tested in isolation. A meaningful fertility assessment will pair it with a fuller hormone profile (FSH, LH, oestradiol, prolactin and thyroid function), along with markers such as Day 21 progesterone, vitamin D and rubella immunity where relevant.
This is the structure used in a trying-to-conceive screening, and there is a reason for it: each of these tests answers a different question that AMH on its own cannot.
It is this combination, not the AMH number on its own, that gives a clinician enough information to say anything meaningful about an individual’s reproductive picture.
Misconception 1: “A low AMH means natural pregnancy isn’t possible”
This is the misconception that causes the most distress, and it is consistently wrong.
Several large prospective studies of women in their 30s and 40s trying to conceive naturally have found that women whose biomarkers, including AMH, pointed to a diminished ovarian reserve were no less likely to conceive within twelve cycles than women with reassuring results.
That is why neither UK regulators nor national guidance treat AMH as a test that can predict natural fertility in women who have no known infertility issue.
The reason is simple. Natural conception only requires one good egg, released in a normal cycle, in the right window.
AMH doesn’t measure egg quality, and it doesn’t reveal whether ovulation is happening. A woman with low AMH may still ovulate every month with high-quality eggs.
A woman with high AMH (often the pattern seen in polycystic ovary syndrome) may not be ovulating regularly at all.
The NHS emphasises that age is the strongest single predictor of natural fertility. A 35-year-old with a low AMH and regular cycles is, on average, more likely to conceive naturally than a 40-year-old with a normal AMH and irregular ones.
If AMH comes back low for someone who is trying to conceive, the more useful question isn’t whether pregnancy is still possible (the answer is almost always yes), but whether there is reason to investigate the wider picture now rather than waiting twelve months.
Misconception 2: “A normal AMH means everything is fine”
The opposite assumption is just as risky.
AMH tells you about egg quantity. It does not tell you about:
- Egg quality, which is closely tied to age
- Whether ovulation is happening regularly
- Whether the fallopian tubes are open
- Whether there are structural issues such as fibroids, polyps, ovarian cysts or endometriosis
- Sperm parameters in a male partner
- Whether implantation will succeed
A reassuringly normal AMH at 38 still sits alongside age-related changes in egg quality. A slightly lower-than-average AMH at 28 may carry no real-world implications at all.
That is why no UK clinical body recommends AMH as a routine screening test for healthy women who have no fertility concerns. NICE’s fertility guideline, NG73, treats AMH as one component of a broader investigation, not as a verdict in itself.
Imaging is the natural counterpart to the blood test. A transvaginal pelvic ultrasound directly visualises the small follicles that produce AMH, the antral follicle count. It also picks up structural findings a blood test will never reveal, including ovarian cysts, fibroids, polycystic ovarian morphology, and abnormalities in the uterine cavity. A full ovarian reserve assessment normally includes both.
Where the AMH number actually matters
There are three settings in which AMH carries real, decision-relevant information.
Before IVF or egg freezing. AMH is one of the better predictors of how the ovaries are likely to respond to stimulation medication.
A higher AMH usually predicts more eggs collected per cycle, and a very low AMH may shape decisions about protocol or whether to bank cycles before treatment.
During a fertility investigation. If a couple has been trying for twelve months, or six months if the woman is over 35, AMH becomes part of a wider assessment that should also include ovarian ultrasound, a fuller hormone profile, semen analysis and an assessment of tubal patency.
As context for women planning ahead. Women who want to understand their reproductive options before they are ready to conceive (for example, ahead of a decision about egg freezing) can find AMH informative, provided it is interpreted alongside age, antral follicle count, and other markers, by a clinician who can place the number in context.
Reading the number properly
For anyone who has had an AMH test, three things make the result more useful:
- Pair it with age. A “normal” AMH at 25 means something very different from the same number at 38. Age is doing more work in the equation than the AMH value itself.
- Pair it with imaging. Ultrasound shows what is actually in the ovaries today, rather than relying on a single biochemical marker.
- Read it with a clinician. A number on a screen, with no context, no follow-up and no plan, is the worst way to use a test that, properly interpreted, can be very informative.
AMH is a useful tool. It just isn’t the headline it has often been turned into.
Disclaimer
This article is produced for informational purposes only and does not constitute medical advice, diagnosis or treatment. Clinical guidance referenced reflects published HFEA, NHS and NICE information available as at May 2026. Individual circumstances vary; readers are advised to consult a qualified healthcare professional before acting on any information in this article. This piece was produced in association with Spital Clinic, which provided background clinical information for editorial purposes. Hyperlinks to external sources are included for reference only and do not represent an endorsement of any product, service or organisation.
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