News
Insider Insight: Oriana Papin-Zoghbi, CEO and co-founder of AOA Dx

AOA Dx was founded in 2020 with the aim of giving women access to the most innovative early detection platform in their fight against cancer. Femtech World caught up with CEO and co-founder Oriana Papin-Zoghbi for our latest Insider Insight piece.
What is your morning routine?
I try to wake up before my toddler to enjoy a quiet morning with a cup of coffee, but most days, she’s an early riser, and we jump straight into breakfast. We have breakfast as a family, and then I take her to school—this quality time with her is one of my favorite parts of the day.
A few days a week, I make an effort to get up extra early to fit in a workout, which is essential for me. Once I’m back and ready to start my workday, I check my Notion dashboard to organize my tasks before diving into emails. This helps set me up for success and helps me prioritize tasks for the day.
Which technology could you not live without?
I couldn’t live without Notion, it’s like my second brain. I’m a strong believer in David Allen’s Getting Things Done method, a personal productivity approach that redefines how you manage both life and work. It emphasizes that when your mind is overloaded, you can’t think as clearly or effectively, so staying organized is key
How do you relax?
I’m still working on getting better at relaxing, but as someone who’s always striving to get things done, it can be a challenge. The best way for me to unwind is by taking walks with my family and our dog. We love strolling around the city and spending time at the park.
Which quote resonates with you?
If you can dream it, you can do it’ – Walt Disney. As an immigrant from a humble background, this quote deeply resonates with me. My family worked incredibly hard, dreamed big, and made it happen. It’s a philosophy I’ve always embraced.
What is the best thing about your job?
The best part of my job is the incredible people I work with and our shared mission to create a better future for ovarian cancer patients. This mission drives me every day. I feel truly fortunate to be on this journey with my co-founders, team, investors, advisors, and everyone helping us make early detection a reality.
What keeps you motivated?
Indignation on the status of women’s health, especially now that I have a daughter and have experienced my own challenging journey to start a family.
What is the most important lesson you have learned on your start-up journey?
The most important lesson I’ve learned on my startup journey is that hiring is everything. Bringing on the right people can make or break your company. I heard this advice early on, but it wasn’t until I experienced it firsthand that I truly understood how crucial it is.
What advice would you give to your younger self?
Work for people, not just companies. In the early stages of your career, it’s essential to soak up as much knowledge as possible, as traditional education only takes you so far. Seek out companies with strong leaders who can mentor you during these formative years. Instead of chasing the trendiest company, focus on finding the right people, great managers and colleagues, who will support your growth and development.
What is something you wish you could experience again for the first time?
My wedding. Throughout my life, I’ve moved around the world, and my husband has also experienced his share of relocations. Our friends and family are scattered across different corners of the globe, so our wedding was the one occasion when everyone came together in one place. I felt incredibly grateful to have all of them there to celebrate with us. It was one of the most special moments of my life, and I cherished being surrounded by the people I love most.
What is your greatest achievement since establishing AOA?
Building our team has been our greatest achievement and the most significant learning curve. While we’ve had success in raising capital, publishing papers, de-risking our technology, making progress on our milestones, etc, none of this would have been possible without our team.
My co-founders, Alex, Anna, and I have worked diligently to assemble a phenomenal group of individuals who are truly passionate and committed to AOA.
Adolescent health
Newly-launched Female Health Hub will support grassroots football players

A new Female Health Hub launched by the English FA will support women and girls in grassroots football in England with trusted advice on health issues affecting play.
The hub brings together expert-backed guidance, practical tools and player insights in one place, giving women and girls practical advice and reassurance on female health in football.
It has four core aims: to help women and girls better understand their bodies and how female health affects performance and participation, to educate players on key health topics and when to seek further advice or support, to provide practical strategies to help navigate common female health challenges, and to help break down taboos and normalise conversations around female health in football.
Users of the hub will also be able to hear directly from members of the England women’s national team, who share their own experiences of navigating female health matters while playing at the highest level of the game.
“Our ambition is to create a game where women and girls can thrive,” said Sue Day, the FA’s director of women’s football.
“To achieve that, it’s essential that players feel supported in environments that understand and respond to their female health needs.
“We’ve heard directly from grassroots players that they want better information and support around female health, but that they often don’t know where to find it.
“The launch of the Female Health Hub marks an important step in changing the landscape.
“We want every player to feel confident in her own skin and supported without judgment, so she can feel empowered by her body, rather than held back by it.”
The platform was launched following research conducted by the FA that highlighted the need for better education and support around female health in football.
According to the FA, 88 per cent of adult players surveyed said their menstrual cycle has an impact on their ability to train or play, but 86 per cent reported they had never received education about the menstrual cycle in relation to football performance and training.
The research also found 64 per cent of women experience issues related to sports bras or breast health while playing football, despite sports bras being considered one of the most important pieces of playing kit.
Players also expressed strong interest in learning more about injury prevention, at 87 per cent, nutrition, at 84 per cent, and mental health, at 77 per cent, in relation to female health.
The first phase of the Female Health Hub focuses on three of the most requested topics: menstrual health, breast health and injury resilience, with further content to follow, including nutrition and pelvic health guidance.
Pregnancy
Women’s health strategy a ‘missed opportunity,’ RCM says
Fertility
Genetic carrier screening before pregnancy: What to know

Article produced in association with London Pregnancy Clinic and Jeen Health
For the majority of couples planning a pregnancy, genetic testing is not something they think about until a problem arises.
Pre-conception genetic carrier screening challenges this approach by identifying risk before pregnancy begins.
As panel sizes have grown and at-home testing options have become widely available, carrier screening is transitioning from a niche clinical referral into a mainstream component of reproductive planning.
What Carrier Screening Tests For
Being a carrier of a genetic condition means carrying one copy of a variant in a gene associated with that condition, without being affected by it.
In most cases, carriers are entirely unaware of their status.
The clinical significance of carrier status emerges when both members of a couple carry a variant in the same gene: in this scenario, each pregnancy carries a one in four chance of resulting in a child who inherits two copies of the variant and is affected by the condition.
The conditions most frequently included in expanded carrier screening panels include cystic fibrosis, spinal muscular atrophy (SMA), fragile X syndrome, sickle cell disease, and a range of metabolic and enzyme deficiency disorders.
The Beacon 787 carrier test, offered by Jeen Health, screens for 787 conditions from a single sample, making it one of the most comprehensive panels currently available to UK families.
Who Is Most Likely to Benefit
Any couple planning a pregnancy can consider carrier screening. It is particularly relevant for:
- Couples with a family history of a known inherited condition
- Those from populations with higher carrier frequencies for specific conditions, including Ashkenazi Jewish, South Asian and African communities
- Couples pursuing fertility treatment, where genetic information informs treatment planning
- Those who wish to have the most complete picture of their reproductive health before conception
Importantly, being a carrier of a condition does not mean a child will be affected. It means there is a defined statistical risk that can be quantified, discussed and planned for with appropriate clinical support.
How the Test Is Performed
Carrier screening is typically carried out on a blood or saliva sample.
For at-home options such as the testing offered by Jeen Health, a cheek swab collection kit is dispatched to the patient, the sample is returned by post, and results are delivered digitally within a defined turnaround period.
In-clinic carrier testing may use a blood draw and provides the advantage of immediate access to a clinical consultation at the point of result delivery.
London Pregnancy Clinic offers genetics counselling through its partnership with Jeen Health, allowing couples to receive and contextualise carrier test results with expert support.
Genetic counselling before and after testing is recommended by Genomics England as a standard component of any genomic testing pathway.
What Happens If Both Partners Are Carriers
If both partners are identified as carriers for the same autosomal recessive condition, they are typically offered further counselling to discuss their options.
These may include proceeding naturally with an awareness of the risk, using prenatal diagnosis (CVS or amniocentesis) during pregnancy to test the fetus, or pursuing preimplantation genetic testing (PGT) in the context of IVF, which allows unaffected embryos to be selected before transfer.
The purpose of identifying carrier status before pregnancy is to give couples time to consider these options without the added pressure of an ongoing pregnancy.
Knowledge of carrier status does not remove reproductive choices; it expands the information available when making them.
The Role of Pre-Conception Services
Carrier screening sits within a broader category of pre-conception care that includes fertility assessments, general health optimisation and, where relevant, management of existing conditions before pregnancy begins.
London Pregnancy Clinic offers pre-conception services encompassing fertility investigations, genetics counselling and carrier testing as part of an integrated 0th trimester approach, allowing couples to address genetic and clinical risk factors before their pregnancy starts rather than after.
Disclaimer: This article is produced for informational purposes only and does not constitute medical advice, diagnosis or treatment.
Clinical guidance referenced reflects published NHS, NICE and RCOG standards as at March 2026. Individual circumstances vary; readers are advised to consult a qualified healthcare professional before acting on any information in this article.
This piece was produced in association with London Pregnancy Clinic and Jeen Health, which provided background clinical information for editorial purposes.
Hyperlinks to external sources are included for reference only and do not represent an endorsement of any product, service or organisation.
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