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How femtech is closing the gender gap in healthcare and research

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By Dr Amina Hersi, GP and Founder of Polybiotics

For too long, women’s health has been treated as an afterthought.

Funding remains limited, particularly when our conditions are framed solely as reproductive.

 

Ask any woman living with PCOS, endometriosis or adenomyosis if their experience begins and ends with fertility.

They will tell you about the chronic pain, mood swings, fatigue and the years spent navigating an often dismissive system that affects their work, education and relationships as much as their physical health.

Research into these conditions often relies on male-centred data or models that do not reflect female physiology.

This means the so-called “evidence base” guiding care for millions of women is often incomplete or misleading.

A new era of data and discovery

This is where femtech has the power to transform everything.

By making data more accessible, analysable and applicable, femtech tools can highlight trends and patterns that traditional research has long overlooked.

A recent study by Flo Health found that the psychological symptoms of menopause, such as anxiety, low mood and irritability, often appear years before the more stereotypical hot flushes.

This insight, derived from real-world user data, challenges long-held assumptions and shows how technology can uncover what clinical research has missed.

Women are also more likely than men to engage with and consistently use digital health tools, particularly apps related to tracking cycles, fertility, mood and wellbeing.

This creates a large, engaged data source.

Now, with plug-ins that connect to wearables measuring everything from heart-rate variability to sleep quality, the data becomes not only self-reported but also objective.

This integration of lived experience with measurable biometrics takes the science to another level, bridging the gap between personal insight and clinical evidence.

We are entering a new phase of evidence generation.

With femtech, it is possible to run retrospective studies based on real-time, real-life data.

We can map the pathways that lead to diagnosis, identify risk patterns and connect dots that were once invisible.

It is not just data collection; it is data empowerment.

Ethics, equity and representation

      Dr Amina Hersi

This progress comes with responsibility.

The same technology that empowers women can also be used to exploit them if not managed carefully.

Hormones influence mood, cognition and even impulsivity, which means poorly regulated data could one day enable targeted advertising based on a woman’s menstrual phase.

That is a line that must not be crossed.

Femtech can also help bridge the gap for Black, Asian and other ethnic-minority women who have historically been excluded from research.

People will only feel comfortable sharing intimate health data if they see tangible outcomes from it.

Collecting information is not enough; it must lead to meaningful improvements in care and policy.

Diversity must also exist within the companies creating these products.

A product is only as inclusive as the people who build it. Homogeneous teams produce limited solutions.

From the lab to real life

As the founder of a women’s health brand, I have seen first-hand how biased or flawed research can distort understanding.

When researching inositol, the hero ingredient in our supplements, I discovered that many of the “physiological” ratios cited in studies on women were based on samples that included male participants.

This was highlighted in a paper examining the ratio of myo-inositol to D-chiro-inositol in the treatment of PCOS.

Including men in these studies is not a small detail.

It can shift the average ratios used to guide clinical decisions and marketing claims, leading to conclusions that do not accurately reflect female physiology.

It shows how evidence that is meant to guide women’s health can be built on foundations that were never designed for us in the first place.

Beyond bias, there is another uncomfortable truth.

Research fraud is common in the women’s health sphere (5).

Questionable methodologies, undeclared conflicts of interest and even fabricated data have all contributed to shaky conclusions that shape clinical practice and public perception.

Femtech can help override this by decentralising evidence collection and validation.

Real-world, large-scale, anonymised datasets gathered through apps and wearables are harder to manipulate and easier to verify.

They offer transparency, traceability and reproducibility, three things that traditional research often lacks.

Femtech places power back into women’s hands.

It makes health tracking and data collection non-invasive, affordable and accessible.

By capturing real-world experiences from diverse populations, it has the potential to create a more complete picture of women’s health that is representative, inclusive and credible.

A future built on real women’s data

We are only scratching the surface of what femtech can achieve.

From improving early diagnosis to personalising treatment pathways, it is redefining how we understand and support women’s health.

More importantly, it gives us the chance to correct historical biases and rebuild the evidence base on women’s terms.

Femtech gives us the tools to rewrite the narrative, close the data gap, diversify research and finally place women’s experiences at the centre of healthcare, combining technology with equity, understanding and lasting change.

Insight

Study to tackle years-long delays in endometriosis diagnosis

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A study is examining where delays occur in diagnosing endometriosis  – a condition that can take seven to twelve years to diagnose.

Endometriosis affects an estimated 1.5 million women and people in the UK, but there is currently no consistent way of measuring where and why diagnostic delays happen.

The research aims to develop the first standardised framework for understanding the diagnostic journey and identifying points where interventions could improve care.

The international project involves researchers from the University of Sheffield, University of Liverpool, University of Oxford, Aarhus University in Denmark and the University of Edinburgh, alongside Endometriosis UK.

Dr Rebecca Mawson, NIHR clinical lecturer in primary care at the University of Sheffield, is part of the research team.

She said: “Our project asks: where exactly are people getting lost or let down on their journey to diagnosis, and how can we map those points in a systematic way to identify where interventions could make a real difference.”

The project is led by Dr Babu Karavadra, NIHR academic clinical fellow in general practice at the University of Liverpool, who has been awarded a World Endometriosis Society Early Career Investigator Award as lead principal investigator at the University of Liverpool.

Researchers will review existing evidence, gather experiences from people living with endometriosis and bring together an international panel to map the diagnostic pathway and agree common definitions for key points along the journey.

The work will focus particularly on people whose experiences are often missing from research, including Black women, people living in rural or deprived areas, LGBTQ+ communities and disabled people.

Primary care will also be central to the research because it is often where people first seek help with symptoms.

Mawson said: “Primary care needs to be at the heart of this work. Primary care is often where people first seek help with their symptoms, so it has a crucial role in understanding diagnostic delay.

“If we only look at what happens once someone reaches specialist gynaecology, we risk missing some of the barriers that shape the journey long before that point.”

Unlike cancer research, where internationally recognised standards exist for studying diagnostic delays, endometriosis research has been more fragmented, with studies measuring different parts of the diagnostic journey in different ways.

The researchers hope to create an ‘Endometriosis Diagnostic Pathway Framework’ to help identify where people are falling through the gaps and where healthcare could be improved.

They will also develop a ‘Snakes and Ladders’ style visual representation showing how systemic barriers, chance and individual experiences can influence whether someone reaches a diagnosis.

The project forms part of the PEARL network, Primary care Endometriosis and Adenomyosis Research and Learning, an international collaboration of primary care and community researchers and clinicians.

Mawson said: “Endometriosis diagnostic delay isn’t inevitable. If we can understand where and why people are experiencing barriers, we have a much better chance of designing interventions that actually make a difference.

“The scale of the problem demands that we look at the whole journey, listen to the people experiencing it and build an evidence base that can lead to real change.”

The framework could provide the foundations for future research, clinical guideline development, healthcare professional training and NHS service improvements, with potential applications to related conditions such as adenomyosis and chronic pelvic pain.

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Hormonal health

Calla Lily joins US$50m antibiotics programme

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Calla Lily Clinical Care has joined a US$50m antibiotics programme to assess vaginal delivery of UTI treatments through its Callavid platform.

The women’s health medical technology company will evaluate whether antibiotics can be delivered directly through the vaginal wall to treat urinary tract infections (UTIs).

The project will use Callavid, the company’s intravaginal drug delivery platform, aiming to deliver treatment to the site of infection while limiting systemic exposure.

Calla Lily has been selected for Wellcome Leap’s Focused Antibiotics programme, which is exploring ways to reformulate existing antibiotics so they reach infections while sparing the gut microbiome without loss of efficacy.

Dr Serena de Gelidi, Principal Investigator and R&D Manager, Calla Lily Clinical Care

The programme is backed by US$50m and aims to investigate technologies that could reduce the unintended effects of antibiotic treatment.

UTIs are among the most common bacterial infections in women. According to the source material, women are prescribed almost 40 per cent more antibiotics than men between the ages of 16 and 54.

Calla Lily will assess whether Callavid can deliver antibiotics through the vaginal wall while bypassing gastrointestinal transit and first-pass metabolism.

The company expects the approach could keep systemic exposure below 5 per cent.

There is currently no first-line UTI antibiotic available in a mass-manufactured vaginal formulation, according to Calla Lily.

The company said a successful project could contribute to the wider programme’s goal of reducing antibiotic-driven resistant infections by up to 40 per cent a year.

Callavid has a patented, leak-free, tampon-like design intended to deliver medicines and hormones through the vagina.

The platform is already being assessed in the NIHR-funded FREEDOM trial, which is studying vaginal progesterone delivery using Callavid.

That study began in April 2026 and is examining safety, user acceptability and drug absorption. According to the company, it has passed its safety stopping rule and 90 per cent of patients have completed their first round of dosing.

Dr Lara Zibners, co-founder and chair of Calla Lily Clinical Care, said: “Women are disproportionately impacted by urinary tract infections, yet the consequences of that repeated systemic exposure have been largely overlooked. Organisations such as Wellcome Leap play a vital role in tackling major healthcare challenges through bold innovation. We are honoured to be part of the Focused Antibiotics programme and to explore the potential of Callavid in a foundational antibiotic application, demonstrating how women’s health innovations can deliver benefits far beyond fertility and reproductive care.

Thang Vo-Ta, co-founder and chief executive of Calla Lily Clinical Care, said: “Being selected by Wellcome Leap, one of the world’s most ambitious health innovation funders, is a significant validation of what we are building at Calla Lily Clinical Care. Our ambition has always been for Callavid to become the defining platform for intravaginal drug delivery across a wide range of indications. The Focused Antibiotics programme gives us the ideal partner to pursue one of the most consequential of those indications: treating the world’s most common bacterial infection in women while helping to address a global resistance crisis that, left unchecked, could claim eight million lives annually by 2050. This marks a pivotal moment in demonstrating that when you solve for women, you solve for everyone.”

The project will be led by Dr Serena de Gelidi, principal investigator and R&D manager at Calla Lily Clinical Care.

She will be supported by Professor Andrew Lewis, principal scientist at the company and an international authority on drug-eluting systems, with 58 patents and more than 260 peer-reviewed publications.

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Pregnancy

Adverse pregnancy outcomes linked to greater social needs in Black and Latina women – study

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Pregnancy complications are linked to greater health-related social needs among Black and Latina women, a study has found.

Adverse pregnancy outcomes include pre-eclampsia, gestational hypertension, gestational diabetes, low birth weight and preterm birth.

These complications are associated with risks of further complications, chronic disease and cardiovascular disease, and disproportionately affect Black and Latina women.

Researchers from Mass General Brigham found that adverse pregnancy outcomes among Black and Latina women were also associated with substantially greater health-related social needs.

These included education, transport, food security, financial strain, employment and social support.

The researchers said integrating assessments of social needs into postpartum care could help improve long-term maternal health and reduce disparities.

Michael C. Honigberg, cardiologist and researcher with the Mass General Brigham Heart and Vascular Institute and senior author, said: “Pregnancy can offer a critical window of engagement for patients and providers.

“Pregnancy complications should be viewed as an opportunity not only for cardiovascular risk prevention but also for screening for and addressing social needs.”

Honigberg and colleagues from Mass General Brigham’s Heart and Vascular Institute and Department of Obstetrics and Gynecology analysed data from the BUSY-BP cohort study.

The study included Black and Latina women recruited from hospitals and health centres affiliated with Mass General Brigham.

Participants completed a screening tool covering their living situation, food, transport, utilities, safety, financial strain, employment, family and community support, education and other needs.

The study included 883 women who had previously been pregnant, including 400 participants, or 45.3 per cent, who had experienced one or more adverse pregnancy outcomes.

Researchers found that the rate of adverse pregnancy outcomes increased as the burden of health-related social needs rose, particularly for needs related to education.

These included help with starting or completing job training, gaining a high school diploma or obtaining a General Educational Development equivalency certificate.

The authors said further research is needed to separate cause and effect and identify interventions based on the findings that could improve health outcomes.

Honigberg said: “Identifying and testing interventions, such as social support programmes that can help women during the postpartum period, will be critical for improving downstream health outcomes for women and babies.”

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