Connect with us

News

New app uses proven AI to fill gaps in menopause support

Published

on

Belong.Life, the developer of AI-driven patient education and engagement solutions, has announced that its AI Health Mentor SaaS solution has been selected to power Ask Elina, a new app designed to help women effectively navigate perimenopause and menopause.

Powered by Belong’s AI technology, Elina is a highly trained health coach who helps users navigate the overwhelming influx of information about menopause.

Elina gets to know users personally and provides evidence-based insights and guidance tailored to their needs while helping them manage symptoms and understand their options.

 

 

Nathalie Belanger is Co-Founder of Ask Elina.

Belanger said: “We chose Belong.Life’s AI mentor technology for its proven success in delivering an effective health support platform that excels in user experience and accuracy.

“Women deserve a trusted, personalised resource to help them navigate menopause, and with Belong’s SaaS solution, we’re making that a reality.

“Perimenopause lasts seven years on average and more than 25 million women around the world enter menopause annually.

“Empowering women with on-demand, easy-to-understand, evidence-based information tailored to their unique journey is essential for supporting their long-term well-being.”

Ask Elina was founded by seasoned executives Nathalie Belanger and Elizabeth Wasserman.

Belanger, a former Vice President at both Reitmans retail company and Aeroplan, brings extensive expertise in omnichannel strategies and customer engagement, while Wasserman, the founder of dating platform Mate1.com, successfully built and scaled a global online community of over 50 million users.

Elizabeth Wasserman is Co-Founder of Ask Elina.

She said: “Perimenopause can be an incredibly lonely and frightening time for many women.

“Healthcare providers often dismiss these experiences, leaving women to navigate this transition alone.

“We’re creating a companion that offers both knowledge and compassion when women need it most.”

Belong’s proprietary AI technology has already demonstrated success in patient communities across oncology and multiple sclerosis, with platforms such as Dave the Cancer Mentor and BelongMS.

Irad Deutsch is Co-Founder and CTO of Belong.Life.

Deutsch said: ““The opportunity to impact millions of women navigating menopause is immense, and we are proud to contribute to a solution that delivers accurate, compassionate, and individualised care at scale.

“We are committed to maintaining the highest standards of safety and privacy, ensuring that all users can trust our platform to securely access the tools and insights they need during transformative stages of their lives.”

Fertility

Chelsea FC Women to launch first-of-its-kind player fertility fund

Published

on

Chelsea FC Women is to launch a fertility fund giving players access to assessments, treatments, counselling and workshops.

The initiative is part of a new partnership with London fertility clinic Fertility Plus, which has been named the club’s official fertility partner.

Chelsea said the fund will be available to every player in its women’s team, with support tailored to individual needs.

Giulia Mazzia, commercial director for Chelsea FC Women, said: “At Chelsea FC Women we are never done pushing for progress for our players and our community.

“This first-of-its-kind partnership with Fertility Plus will open up the conversation about fertility, help to raise awareness for our incredible fanbase and beyond, and give practical support to our players off the field as well as on it.”

Support through Fertility Plus will include fertility assessments and treatments, as well as counselling and workshops.

The partnership will also provide evidence-based information about reproductive health and address misconceptions around fertility.

Chelsea cited previous research on fertility knowledge which found that 41 per cent of respondents actively trying to conceive did not know when their fertile window was.

The club and Fertility Plus plan to provide educational content, resources comparing fertility myths with medical evidence and insights from Chelsea FC Women ambassadors.

Dr Amit Shah and Dr Anil Gudi, co-founders of Fertility Plus, said: “Elite sport asks a lot of women during the very years when fertility matters most, yet it’s a conversation the game has rarely had.

“Partnering with Chelsea FC Women allows us to help change that by giving players, staff and supporters access to trusted fertility expertise and compassionate, consultant-led care.

“We’re proud to work alongside a club that’s setting a new standard for supporting women’s health, both on and off the pitch.

Continue Reading

Wellness

Climbing during pregnancy may be safer than long assumed, study finds

Published

on

Climbing during the third trimester was not linked to higher rates of self-reported pregnancy complications in a global study.

The findings provide direct evidence on an activity pregnant women have traditionally been advised to avoid because of concerns about falls.

Researchers surveyed 692 people about climbing during pregnancy, falls, maternal and baby health outcomes and their return to the activity after giving birth.

The study recorded almost 64,000 hours of climbing among participants.

During that time, participants reported 155 “hard falls”, defined as falls or catches forceful enough to be remembered or cause concern.

The rate of adverse clinical events, meaning negative medical outcomes affecting the pregnancy or baby, was 0.03 per 1,000 hours of climbing exposure. All babies in the study were born live.

Researchers found no significant difference in pregnancy or foetal health outcomes between participants who stopped climbing at or before 27 weeks and those who continued beyond that point.

The findings suggest continuing the activity into the third trimester was not associated with increased self-reported complications among those surveyed.

The survey also found 96 per cent of participants said that, despite concerns about climbing while pregnant, they felt “happy” or “very happy” that they had continued.

Margie Davenport, professor in the Faculty of Kinesiology, Sport, and Recreation and lead author of the study, said the preliminary findings challenge an assumption about maternal exercise that had been based on opinion rather than research.

She said: “For decades we have restricted pregnant women from activities like climbing due to concern for their health and the health of the baby, but our evidence suggests it’s beneficial for both mental and physical health.”

Continue Reading

Entrepreneur

Peripear wins Innovate UK Women in Innovation Award

Published

on

Medtech startup Peripear has won an Innovate UK award for developing a wearable designed to prevent perineal trauma during childbirth.

The Oxford-based company is developing a hands-free warm compress device for use on the perineum during the second stage of labour.

 

Peripear describes its product as the world’s first automated perineal thermotherapy wearable, designed to prevent perineal trauma during childbirth.

The device is intended to reduce severe tearing and episiotomies while improving maternal comfort.

Peripear has secured an Innovate UK Women in Innovation Award and a £74,974 grant.

The funding will support further product development ahead of the company’s planned first-in-human study.

Nina van Schaick, co-founder and chief operating officer of Peripear and midwife, said: “I’m sure I wasn’t the only one to see this gap.

“I was incredibly lucky to meet my co-founder, Eviatar Natan, right as my frustration about the lack of translation of evidence into practice had peaked.

“There was a proven mechanism that could reduce injuries occurring in up to 90 per cent of vaginal births, and it was being left out of clinical pathways simply because no standardised tool existed to deliver it.

 “I’m a farmer’s granddaughter, and when I started practising over 14 years ago, I asked: where is the tool I need to implement this evidence? I looked around and realised we were still asking clinicians to improvise.

“Peripear is what happens when the person who has lived the problem, both personally and professionally, meets the person who can help her build the solution.”

Continue Reading

Trending

Copyright © 2025 Aspect Health Media Ltd. All Rights Reserved.