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Is your fertility innovation award-worthy?

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If you’ve been asking yourself whether your fertility innovation deserves a place among the Femtech World Awards nominees, understanding what judges value can help you see your work through their eyes.

Ultimately, the judges are seeking solutions that demonstrate genuine impact on people’s fertility journeys.

This means your innovation should address a real and significant challenge that individuals face when trying to conceive, preserve their fertility or understand their reproductive health.

Perhaps you’ve developed a diagnostic tool that catches issues earlier, created a treatment option that’s more accessible or affordable, or designed a platform that provides support during an emotionally challenging time.

The key is showing how your solution makes a meaningful difference to real people.

True Innovation Takes Many Forms

Innovation itself takes many forms, and judges appreciate this diversity.

Your entry might feature cutting-edge artificial intelligence that predicts optimal conception windows, a novel medical device that improves IVF success rates, or even a brilliantly simple approach that removes barriers to existing treatments.

What matters is that you’re doing something distinctly different or better than what currently exists. Judges want to understand not just what your innovation does, but why the traditional approach fell short and how your solution represents a genuine leap forward.

Evidence Matters

Evidence carries considerable weight in the judging process. While every innovation begins with a vision, the strongest entries demonstrate that their solution actually works.

This doesn’t necessarily mean you need years of clinical trials or thousands of users, though such data certainly strengthens your case.

Even early-stage innovations can present compelling evidence through pilot results, user testimonials, expert validation or proof-of-concept studies.

Judges are looking for innovators who’ve moved beyond theory to show real-world promise, even if your solution is still scaling.

Accessibility and Reach

Accessibility and reach matter tremendously in fertility innovation.

The judges consider whether your solution can benefit a broad population or addresses the needs of underserved communities.

Perhaps your innovation reduces the cost of fertility treatments, brings specialist care to remote areas through telemedicine or tackles male fertility issues that have historically received less attention.

Solutions that democratise access to fertility care or serve overlooked populations often stand out because they expand who can benefit from reproductive healthcare advances.

The Team Behind the Vision

The team behind the innovation also factors into judging decisions.

Strong entries come from teams that demonstrate deep understanding of the fertility landscape, combine relevant expertise and show capacity to actually deliver on their vision.

Judges want to know that you’re not just creating something interesting in isolation but that you understand the clinical, regulatory and practical realities of bringing your innovation to those who need it.

Clear Communication

Judges also value clear thinking and communication.

Your entry should articulate your innovation’s purpose, mechanism and impact in language that’s precise but accessible.

The ability to explain complex science or technology in understandable terms often reflects how well you truly grasp your own innovation and suggests you’ll be effective at bringing it to market and educating users.

Future Potential

Finally, judges consider your innovation’s future potential.

Where could this technology or approach lead? Might it inform other areas of reproductive health? Could it scale to help significantly more people?

The most exciting entries often hint at broader possibilities while remaining grounded in current achievements.

Your Innovation Deserves Recognition

If you’re reading this and recognising your own work in these criteria, you’re likely sitting on an award-worthy innovation.

The recognition, visibility and validation that come with being a nominee or winner can open doors, attract investment and ultimately help your solution reach more people who desperately need it.

Find out more about the Femtech World Awards and enter for free here.

Entrepreneur

Fertility startup American Baby Company secures US$4m

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A fertility startup has raised US$4m and will open its first lower-cost IVF clinic in West Palm Beach later this year.

It will offer a full IVF cycle, including medications, for US$8,995.

Around 12 per cent of American couples struggle with infertility, according to the company, but only 14 per cent of them receive IVF because of the cost.

A single IVF cycle costs an average of US$23,500, it said, with the cost nearly doubling if further cycles are needed.

Co-founder and chief executive Van Spina said: “We’re building ABC around a straightforward premise: IVF has become unnecessarily expensive, and many patients are priced out before they ever have a real chance to start a family.”

“This is personal for me. My fiancée and I went through IVF ourselves, including multiple failed cycles,” Spina continued, citing Jamie Rapp.

“That experience pushed me to build the kind of fertility company we wished had existed when we began treatment.”

The US$4m seed round was led by Wormhole Capital and Tower Research Ventures.

In a blog post, New York-based Tower Research described ABC as a new model for fertility care, praising its “evidence-based protocols, AI-assisted intake, and modern lab workflows.”

“When we met the team at The American Baby Company (ABC), we saw an opportunity to rethink how fertility care is delivered in the US from the ground up,” the post said.

Co-founder and chief medical officer Dr Paul Magarelli is a board-certified reproductive endocrinologist and one of the most prominent voices in the US on expanding access to fertility care, according to Tower.

Reproductive endocrinology is a branch of medicine concerned with hormones and fertility.

Magarelli developed the Clinical Fertility Physician certification programme, which trains generalist clinicians to deliver routine fertility procedures under specialist oversight.

Spina spent his early career as a technology investor at Warburg Pincus before founding an institutionally backed data business in private credit.

“We’re on a mission to become the place Americans go to start their families,” Spina said.

“Our 10-year goal is to help make 250,000 babies per year.”

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From Hologic to Ark Surgical: Why Joseph LaBruzzo is betting on the future of women’s surgical innovation

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After more than two decades leading organisations at some of the world’s most respected medical device companies, including Hologic, SenoRx Breast Care, and BTL Industries, Joseph B. LaBruzzo is embarking on a new chapter as President & CEO of U.S. Operations and Board Member at Ark Surgical.

We sat down with Joseph to discuss what drew him to Ark Surgical, why he believes women’s surgical innovation is entering a transformative era, and what it takes to bring meaningful technologies from concept to standard of care.

You have held leadership positions at some of the biggest names in MedTech. What attracted you to Ark Surgical?

Throughout my career, I’ve been fortunate to work with organisations that developed technologies capable of changing the standard of care.

What attracted me to Ark Surgical is the opportunity to help address a meaningful unmet need in gynecologic surgery with an innovation that has the potential to improve patient outcomes while preserving the benefits of minimally invasive surgery.

Opportunities like that don’t come along very often.

FemTech World recently highlighted that many women remain unaware of gynecologic cancers and that unexpected diagnoses continue to have a profound impact on patients and families.

How has your own experience shaped the way you think about innovation in women’s health?

Earlier in my career, I witnessed many women receive life-changing cancer diagnoses.

Those experiences stayed with me and reinforced my belief that if there’s an opportunity to reduce risk through better innovation, it’s one worth pursuing.

That’s one of the reasons I was drawn to Ark Surgical.

The vast majority of minimally invasive gynecologic procedures are performed for conditions believed to be benign. Unfortunately, in rare cases, pathology later reveals an unexpected malignancy.

LapBox was designed with a proprietary dual-wall tissue containment system to help facilitate contained specimen retrieval and minimise the risk of tissue spillage during laparoscopic procedures.

I believe innovations like this can help surgeons manage the unexpected while preserving the many benefits of minimally invasive surgery for women.

Women’s health has gained significant momentum in recent years, yet surgical innovation often receives less attention than diagnostics or therapeutics. Why do you think that is?

Women’s health has historically been underfunded and underserved across many areas of medicine, and surgery is no exception.

While we’ve seen tremendous advances in diagnostics and pharmaceuticals, there are still important opportunities to improve the surgical experience for both physicians and patients.

Innovation that enhances safety, efficiency, and outcomes has the potential to make a lasting impact.

What excites you most about LapBox?

LapBox addresses a very real challenge that gynecologic surgeons face during minimally invasive procedures.

It was thoughtfully designed to integrate seamlessly into the surgical workflow while providing an added layer of confidence when tissue retrieval is required.

I believe technologies that solve real clinical challenges in a practical way have the greatest potential to become part of the standard of care.

What do you see as the biggest unmet needs in minimally invasive gynecologic surgery today?

The future of surgery isn’t simply about making procedures less invasive. It’s about making them smarter and safer.

Surgeons need technologies that integrate seamlessly into their workflow while helping them navigate increasingly complex clinical situations.

Every advancement that helps reduce risk while preserving the benefits of minimally invasive surgery has the potential to improve outcomes for both physicians and patients.

That’s where I believe the greatest opportunities for innovation exist.

As you take on this new role, what are your priorities over the next 12 months?

Our focus over the next 12 months is to build a strong foundation for growth. That means expanding physician partnerships, driving early clinical adoption, growing our team, and ensuring that more surgeons have access to technologies like LapBox.

At the same time, we’re focused on building strategic relationships with investors, healthcare systems, and industry partners that support our long-term vision.

What advice would you give entrepreneurs building the next generation of women’s health companies?

Start with a real clinical problem and never lose sight of the patient.

Great technology alone isn’t enough. You also need strong clinical evidence, physician advocates, and a clear market strategy. The companies that succeed are the ones that bring all of those pieces together while remaining focused on improving patient care.

About Joseph B. LaBruzzo

As President & CEO of U.S. Operations and Board Member, Joseph LaBruzzo is leading Ark Surgical’s U.S. growth strategy, physician partnerships, strategic investment initiatives, and organisational expansion, supporting the company’s mission to advance safer minimally invasive gynecologic surgery through innovative technologies.

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Zero Candida market set to reach over US$2 billion by 2030 – report

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A market analysis made by Moore Financial Consulting estimates the global market for Zero Candida Technologies, Inc. (TSXV: ZCT) (OTCQB: ZCTFF) (FSE: 9L2) (the “Company” or “ZCT”), a FemTech medical device company advancing next-generation solutions for women’s health, will reach over USD 2 billion by 2030, with a compound annual growth rate of 5.25 per cent globally and 3.9 per cent in North America and 4.2 per cent in Europe.

The analysis emphasis that up to 75 per cent of women will have at least one vaginal yeast infection in their life.

Moreover, recurrent VVC (Vulvovaginal Candidiasis) affects nearly 8 per cent of women globally (for women above the ages of 15-60).

According to the data, 100 per cent of women with Recurrent VVC will purchase a combination of over-the-counter and prescription antifungal treatments, usually with the common use of oral agents.

Compared to women with non-recurrent VCC, 55.2 per cent will purchase prescription antifungal treatment, 37 per cent over-the-counter antifungal, 5.6 per cent will purchase a combination of both treatments, and the rest will not purchase any treatment.

Eli Ben Haroosh, founder & CEO, Zero Candida Technologies, said: “Moore’s market analysis matches our estimations, Zero Candida is a groundbreaking and game-changing company in the world of women’s medicine, and we look forward to be one of the leading companies offering AI-driven, tampon-like device, helping women suffering from VVC .

Zero Candida announced recently that its shares are now successfully listed on the Frankfurt Stock Exchange (FSE).

This listing marks a significant milestone for the Company as it expands its global presence, now cross-listed on both the TSX Venture Exchange and the FSE, providing increased visibility and access to a broader pool of international investors.

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