News
Consumer research reveals growing impact of reproductive health misinformation

Misinformation about reproductive health is a major concern for almost three quarters of British women, yet 44 per cent admit they do not fact-check medical information they see online, new data has revealed.
The findings in a survey, conducted by women-led period and cycle tracker Clue, paint a clear picture of the impact medical misinformation has on British women.
The survey, which polled 2,000 women, found that many struggle to find accurate and truthful information about reproductive health.
Over half (55 per cent) of Gen Z and millennial respondents reported relying on unverified sources like social media to understand their reproductive health, while 45 per cent admitted they had followed at least one unqualified “healthfluencer” for advice on periods, hormones, or fertility.
Chat GPT (52 per cent), Instagram (49 per cent) and TikTok (47 per cent) were the most commonly used platforms by this generation to find out more about reproductive health.
The findings cement a clear need for better education, access, and tools that centre around science and data.
Louise Troen, Chief Marketing Officer at Clue, said: “This consumer data highlights both the complexity and the opportunity in advancing reproductive health education.
“Our commitment to connecting the dots between personal feelings, intelligent symptom tracking and science-based insights, has never been more important and we are proud to offer a product which – through rich data and world class academic research – empowers millions of women to better understand their bodies and make confident, informed choices.”
As the data shows a growing need for science-based reproductive education, Clue today announces the appointment of Dr Charis Chambers MD, a board-certified OB-GYN and widely respected health educator, as its new Chief Medical Officer.
Known for her evidence-based and approachable voice on social media as “The Period Doctor,” Dr Chambers brings deep clinical expertise and a passion for health equity to Clue’s mission.
Dr Chambers said: “Too many women and people with cycles are left in the dark about what’s happening in their own bodies.
“They’re misinformed, dismissed, or confused, especially when it comes to conditions like PCOS or major transitions like menopause.
“I believe everyone deserves access to clear, credible, personalised care, which is why I’m proud to partner with Clue – a brand built on a foundation of science, credibility, and trust.”
When it comes to menstrual cycles, 27 per cent don’t know when they are most fertile and a quarter (25 per cent) are unable to correctly name all four stages of the menstrual cycle – menstruation, ovulation, follicular phase and luteal phase.
1 in 6 women are unable to identify whether their cycles are irregular or not.
1 in 5 women believe you can’t get pregnant during your period – a common fertility myth.
20 per cent say they mistrust the information they are exposed to about hormonal contraception and a further 19 per cent claim this has made them less likely to use it.
More than half (51 per cent) of women say they wish they had learned more about fertility earlier.
These knowledge gaps have real-world consequences.
Over a third (34 per cent) of women report feeling confused or anxious (19 per cent) after encountering conflicting health information online.
The impact isn’t just mental either.
For women living with polycystic ovary syndrome (PCOS) – a condition that affects 1 in 10 and is a leading cause of infertility – misunderstandings about the menstrual cycle can mean years of delayed diagnosis and treatment.
Clue’s survey highlights how common this problem is, as more than 1 in 4 women (26 per cent) reported having a reproductive health concern dismissed as “normal” by a provider, only to later discover it was anything but.
This new picture of the lack of knowledge, information and accurate insight reinforces the critical role of science-based, research-led companies in the space to provide scientifically credible, and medically sound guidance, to women today.
Digital tools such as Clue play a vital role in helping to close the knowledge gap and empowering women to better understand their health.
Clue’s own data strongly demonstrates the value of accessible, science-based information as 90 per cent of users say using the app has helped them gain a better understanding of their body and cycle patterns.
With the appointment of Dr Chambers alongside Clue’s existing team of in-house scientists, the brand is continuing to empower women and people with cycles to take control of their reproductive health at every stage of life.
To mark the partnership, Dr. Chambers will be tackling some of the most common period and cycle myths in a no-nonsense video across her Instagram channel.
To learn more about Clue and access evidence-based women’s health education, visit helloclue.com.
Mental health
Yoga and omega-3 as effective as therapy for depression in pregnancy, research finds

Yoga and omega-3 supplements may be as effective as talking therapies for pregnancy depression, a major review suggests.
Globally, nearly one in three pregnant women experience depression, but most receive no treatment.
When support is available, women are often directed towards talking therapies such as cognitive behavioural therapy, or CBT, and mindfulness.
CBT is a structured talking therapy that helps people identify and change patterns of thought and behaviour affecting their mental health.
The review examined 115 clinical trials involving more than 12,000 participants across 30 countries.
It found that yoga, massage, omega-3 supplements and bright light therapy were broadly as effective as talking therapies at reducing depression symptoms during pregnancy.
Bright light therapy involves controlled exposure to bright light and is sometimes used to treat mood conditions.
The findings point to the importance of social support and increased connection, as all these approaches offer some element of contact or guided support.
Led by King’s College London, the research brought together trial evidence across every type and format of treatment for antenatal depression under a common framework.
Antenatal depression is depression that occurs during pregnancy.
The study was conducted as part of HappyMums, a European consortium led by the University of Milan that aims to improve mental health support during pregnancy and after birth.
Carmine Pariante, professor of biological psychiatry, said: “This is the most comprehensive analysis of treatments for depression in pregnancy ever conducted, and the findings should prompt a rethink of how we support women during this critical period.
“The evidence is clear that there is no single best approach. What matters is that women have access to a range of options, and that clinicians feel equipped to offer them.”
The researchers said yoga and omega-3 supplements could be legitimate treatment options, rather than stopgaps, for women on waiting lists or those who struggle to access mental health support.
However, the studies differed considerably in design, sample size and how results were measured, so the findings should be interpreted with care.
The team said non-psychological approaches could help women cope with long waits for care without ruling out other treatments alongside them.
Digital and online interventions, including apps and telephone-based support, were also found to be as effective as face-to-face treatment.
Researchers said this could affect how antenatal depression is managed, particularly for women who cannot travel or face long waits for in-person care.
The team found no randomised controlled trials of pharmaceutical treatments for antenatal depression, despite antidepressants being widely prescribed for depression outside pregnancy.
A randomised controlled trial is a study in which participants are randomly assigned to different treatment groups, allowing researchers to compare outcomes more fairly.
Evidence for drug treatment during pregnancy therefore relies on indirect research rather than trials carried out during pregnancy, reflecting long-standing caution around testing medicines in pregnant populations.
NICE guidelines recommend antidepressants for moderate to severe depression in pregnancy, while evidence from outside formal pregnancy trials suggests they can be safe and effective.
However, the researchers said trials are still needed, particularly for women who cannot access or engage with other forms of support.
Riddhi Laijawala, trial manager and PhD student, said: “Depression in pregnancy is common, but it is not inevitable, and it is treatable. What this review shows is that the options available to women are broader than many people realise.
“A yoga class, music therapy, or an online programme may not sound like clinical treatment, but the evidence suggests they can make a real difference, and for many women they may be easier (and quicker) to access than a course of therapy.”
Depression during pregnancy affects an estimated 28.5 per cent of pregnant people worldwide, but only around one in five receives appropriate and timely treatment.
The team said closing this treatment gap should be a priority for health systems because the condition can affect both parent and child.
The HappyMums project is supported by the European Union’s Horizon Europe research and innovation programme.
Hormonal health
Type 2 diabetes rising among young women, experts warn

Type 2 diabetes is rising among women in their 20s in England, with experts warning of a worrying increase since the Covid pandemic.
The rise has largely occurred since the pandemic and is closely linked to increasing obesity levels, according to an analysis of NHS data from 2011 to 2024.
The condition is serious and can lead to severe complications, including heart attacks and strokes.
Diabetes UK said it tends to be more aggressive when it develops at a younger age, raising the risk of serious complications and shorter lives.
The charity said early diagnosis is vital for people at risk to help prevent long-term organ damage.
The condition can sometimes be put into remission through healthy eating and maintaining a healthy weight, without relying on glucose-lowering medicines.
Researchers said newer obesity treatments, including GLP-1 injections and pills, may also help alongside healthy eating advice.
About 90 per cent of the six million people living with diabetes in the UK have type 2 rather than type 1, or insulin-dependent, diabetes.
The risk increases with age, and older adults still account for the largest proportion of new diagnoses.
However, NHS England estimates suggest that 12,000 people under 30 are now living with the condition, with women making up more of the younger cases.
Common symptoms include feeling very tired, urinating more often than usual and feeling thirsty all the time.
Researchers at Imperial College London analysed NHS data from the English National Diabetes Audit to examine trends over time.
The figures showed that cases are falling slightly among older adults, who still account for the largest share of new diagnoses.
However, diagnoses are increasing rapidly among people under 40, with some of the sharpest rises among women aged 20 to 29.
Body mass index at diagnosis has also been rising more quickly among younger adults than in older age groups, pointing to obesity as a likely factor.
Body mass index, or BMI, is a measure of obesity based on a person’s height and weight.
Separate NHS data for England shows obesity rates have worsened since the pandemic, with nearly one in three people now affected.
The largest increases over time have been among younger adults.
Between 2019 and 2025, new obesity cases rose by 16 per cent among people aged 20 to 29 and by almost 20 per cent among those aged 30 to 39.
Rates fell among adults aged 60 to 79 over the same period.
Lead researcher Dr Shivani Misra said: “We think that the earlier onset of severe obesity in young people is increasing their type 2 diabetes risk in early life and pulling down their age at diagnosis.
“This is really worrying given the poor health outcomes from early-onset type 2 diabetes.”
Misra said much of the discussion about rising rates among younger people had focused on ethnic minority groups, which have traditionally been considered at higher risk.
However, the new data suggests the trend extends well beyond those communities.
She added: “We now see that incidence is also increasing in white populations too, showing that this public health challenge is broadening across the generations.”
Diabetes UK said better follow-up care is also needed for mums-to-be diagnosed with gestational diabetes during pregnancy because it raises the risk of developing type 2 diabetes after childbirth.
Some studies have suggested that the risk of developing the condition may also increase after being ill with Covid, although the evidence remains inconclusive.
Wellness
AstraZeneca drug approved for breast cancer in EU

AstraZeneca’s breast cancer drug Etcamah has been approved in the EU as part of a combination treatment for advanced disease.
The European Commission acted on a positive opinion from the Committee for Medicinal Products for Human Use, the Cambridge, England-based drug maker said.
The decision followed positive results from the Serena-6 phase III trial, which showed a 56 per cent reduction in the risk of disease progression in advanced oestrogen receptor-positive breast cancer.
A phase III trial is a large, late-stage study used to assess a treatment’s safety and effectiveness before wider regulatory approval.
Oestrogen receptor-positive breast cancer is a form of the disease that can grow in response to the hormone oestrogen.
Etcamah, whose generic name is camizestrant, was tested in combination with a cyclin-dependent kinase 4/6 inhibitor.
Known as CDK4/6 inhibitors, these medicines block proteins that help cancer cells grow and divide.
AstraZeneca said the Etcamah combination has also been approved in Japan, the UAE and Saudi Arabia based on the Serena-6 trial results.
The company said breast cancer remains the leading cause of cancer death among women in Europe, with more than 140,000 deaths and more than 540,000 patients diagnosed in 2024.
AstraZeneca shares were down 0.6 per cent at 12,628 pence in London on Thursday.
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