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Comment: How industry unity in femtech can be a catalyst for women’s health innovation

By Sheena D. Franklin, founder of K’ept Health, a women’s focused heath informatics company.
The femtech industry is at a turning point. What started as a niche sector has evolved into a multi-billion-dollar powerhouse addressing critical gaps in women’s health. Yet, despite this rapid growth, femtech founders still face major roadblocks—limited investment, regulatory hurdles, and the lack of comprehensive data needed to drive real change.
For femtech to truly transform women’s health and establish itself as an essential pillar of healthcare innovation, we need to move beyond working in isolation. A more connected, collaborative ecosystem will help shift the perception of femtech from a specialized market to a driving force behind broader healthcare reform.
Breaking silos to build a stronger femtech ecosystem
One of the biggest challenges in femtech today is fragmentation. Companies are making incredible strides in fertility, menopause, chronic disease management, and more—but often in isolation. Without deeper collaboration, we risk redundancy—tackling the same problems separately instead of driving collective progress.
This isn’t just an obstacle—it’s a missed opportunity. Too many femtech founders navigate regulatory hurdles, consumer trust issues, and market education barriers alone, without tapping into the collective knowledge of their peers. The truth is, no single company can solve all the unmet needs in women’s health on its own. But by sharing insights, resources, and lessons learned, founders can accelerate progress—not just for their own companies, but for the entire industry.
Other sectors have successfully made this shift. Fintech, for example, has thrived by forming alliances to drive financial inclusion. Femtech can take a similar approach by fostering open dialogue, creating strategic partnerships, and embracing collaboration as a growth strategy. When femtech companies support one another, the industry moves faster, innovation happens more efficiently, and—most importantly—women get better solutions, sooner.
The power of data collaboration to overcome silos
Breaking down silos is one thing—but real progress happens when companies collaborate on data. Many femtech companies collect valuable user-generated health data, yet without a secure way to share and analyse these insights, the industry misses a huge opportunity to drive systemic change.
Understandably, concerns over competitive advantage and patient trust make data-sharing a tricky subject. But companies that find responsible, privacy-focused ways to collaborate on data will lead the next wave of women’s health innovation.
A prime example is the FemIndex by K’ept Health, which is pioneering responsible data collaboration in women’s health. Using federated machine learning, the FemIndex allows secure data sharing across multiple femtech sectors while protecting user privacy. Instead of working in silos, companies can contribute to and benefit from a diverse, high-quality dataset that strengthens AI models, accelerates drug discovery and improves precision medicine.
Industry-wide collaboration is also taking shape through initiatives like The Wonder Woman Collective, which unites femtech companies to streamline specialty care, close coverage gaps, and reduce costs for conditions like migraines, hypothyroidism, and PCOS. This collective is also working to engage payers, conduct cost-saving studies, and advocate for increased federal investment in women’s health. As part of the initiative, participating companies will share anonymized medical records to support R&D efforts.
By combining specialised care platforms with advanced data-sharing infrastructures, we can create a network-driven approach that strengthens femtech’s ability to scale while accelerating progress across the entire industry.
Strength in numbers: Industry standards, policy, and investment
Beyond technology and data, a united femtech sector can wield more influence in shaping policy, investment trends, and regulatory frameworks.
Setting industry standards is key to solidifying femtech as a major force in healthcare. By defining best practices for women’s health technologies, femtech leaders can ensure innovations are safe, effective, and widely trusted. Standardized guidelines also make it easier to secure regulatory approval, attract investors, and drive adoption.
A unified femtech industry can also push for better reimbursement models, clear clinical validation pathways, and stronger partnerships with healthcare providers. Working together, femtech leaders can advocate for insurance coverage that makes solutions more affordable and accessible. Deeper collaboration with hospitals and health systems will drive mainstream adoption and bridge the gaps in traditional care models—positioning femtech as an integral part of modern healthcare.
A united femtech future
Other industries have shown that competitors can work together to drive collective success. In the automotive sector, manufacturers collaborate on safety standards and emissions regulations, raising industry-wide standards while still competing in the market. In pharma, companies share research data to accelerate drug discovery, recognizing that advancing healthcare benefits everyone.
Femtech must do the same. The question is no longer whether should we work together—it’s how quickly we can embrace this shift. The future of femtech depends on our willingness to share knowledge, advocate collectively, and build a unified front that cements femtech as a critical part of the healthcare landscape.
Now is the time to move forward—together.
Sheena D. Franklin is founder of K’ept Health, a women’s focused heath informatics company. He other roles include chair of the Women’s Health Working Group for the Consumer Technology Association, where she leads standards creation for women’s health technology, and a trusted advisor to the American Medical Association and the Aspen Institute.
News
Congress urged to invest over $20bn to close women’s health gap

Congress is being urged to invest US$20bn over 10 years to close the women’s health gap.
The American College of Obstetricians and Gynecologists, the Society for Women’s Health Research and the Women First Research Coalition have unveiled the National Strategy to Close the Women’s Health Gap.
The framework calls for a coordinated national effort to improve women’s health research, care and outcomes.
It says women make up more than half of the US population, but their health needs across conditions and life stages have been understudied and underserved for decades.
Kathryn Schubert, president and chief executive of the Society for Women’s Health Research, said: “The women’s health gap has persisted for far too long.
“This strategy offers Congress a road map to improve health outcomes, drive innovation, and build a healthier future for women, families, and communities.”
The strategy notes that Congress required women to be included in National Institutes of Health-funded clinical research through the NIH Revitalization Act in 1993.
However, it says major gaps remain in women’s health research, clinical care and how evidence is put into practice.
The plan proposes US$7bn for research and innovation, including expanded federal investment in women’s health research across the NIH, VA, DoD and the Advanced Research Projects Agency for Health.
It would also establish a Women’s Health Research Interdisciplinary Fund at the NIH and create a national network of Women’s Health Centers of Excellence.
The centres would aim to accelerate the translation of research into clinical care and serve as training sites for researchers and clinicians.
A further US$1bn would be used for regulatory coordination and modernisation, including cross-agency collaboration and work to address sex differences in drug and treatment approvals.
Sex differences are biological differences between females and males that can affect disease risk, symptoms, treatment response and side-effects.
The funding would also support updated NIH tracking systems for women’s health research investment and publication standards on how sex as a biological variable is considered in research.
The strategy calls for US$4bn for data and evidence infrastructure, including a public-private partnership focused on women’s midlife health data.
It would also convene a public workshop to review existing women’s health research datasets and develop common data elements to fill gaps and make datasets more widely available.
Another US$7bn would go towards strengthening the clinical and research workforce.
This would include career pathways, loan repayment programmes, a women’s health clinical workforce loan repayment programme modelled on the National Health Service Corps and interdisciplinary training.
The workforce measures would include particular emphasis on rural and underserved areas.
The final US$1bn would support public awareness and education campaigns to improve health literacy, preventive care and participation in women’s health research.
Health literacy means a person’s ability to find, understand and use health information to make decisions about care.
The campaigns would use digital and traditional media developed in consultation with patient advocacy organisations and relevant medical societies.
Sandra E Brooks, chief executive of the American College of Obstetricians and Gynecologists, said: “Closing the women’s health gap requires not only funding research, but also investment in the people who conduct that research and those who translate research findings and discoveries into better patient care.
“Strengthening the women’s health research and clinical workforce is critical to accelerating the innovation needed to improve health outcomes for women.”
The strategy says women have higher annual out-of-pocket healthcare costs than men and live 25 per cent of their lives in poorer health.
Supporters say this strengthens the economic and public health case for long-term congressional investment.
The framework has been endorsed by organisations across women’s health, ageing, heart disease, autoimmune disease, cancer, reproductive medicine and neurological conditions, including the Women’s Alzheimer’s Movement at Cleveland Clinic, the National MS Society and UsAgainstAlzheimer’s.
Hormonal health
Stardust period tracker shares health data, study reveals
Stardust shared sensitive period tracking data with third-party analytics firms, according to new privacy research from Mozilla.
The findings expose a privacy divide in femtech, where users often trust apps with highly sensitive reproductive health information.
The research was carried out by Mozilla’s Privacy Not Included team, which tested several period tracking apps.
It found that Stardust, a period tracker used by millions, shared users’ reproductive health data with analytics companies, a practice the research said contrasted with its privacy-first marketing.
Analytics companies collect and examine information about how people use digital products, often to help businesses understand user behaviour or improve marketing.
The findings raise questions about whether privacy promises made by health apps match what happens to users’ data.
According to research reported by TechCrunch, one other period tracking app tested by Mozilla received what researchers called a “squeaky clean” rating, suggesting similar services can operate without sharing sensitive health data in the same way.
Period tracking apps have come under greater scrutiny in the US since the 2022 overturning of Roe v Wade, which removed federal constitutional protection for abortion.
Some users and privacy advocates have warned that menstrual and reproductive health data could potentially be sought in legal cases.
The research also points to a broader regulatory problem for consumer health apps.
In the US, many health apps are not covered by HIPAA, the health privacy law that applies to medical providers and some healthcare organisations.
That means some consumer apps may be able to collect, share or monetise sensitive health data under rules that differ from traditional healthcare privacy protections.
The femtech market, estimated in the report at US$50bn, has grown quickly, but privacy regulation has not always kept pace with app development.
Stardust had not publicly responded to Mozilla’s findings at the time of the original report, and its privacy policy remained live on its website.
The issue is particularly sensitive for period tracking because the data can reveal patterns around fertility, pregnancy, contraception and reproductive health.
Mozilla’s wider Privacy Not Included initiative has examined consumer technology products for privacy and security concerns since launching in 2017, including connected devices, children’s toys and health apps.
The findings come as US lawmakers continue to debate stronger federal privacy rules for sensitive health information collected by consumer apps.
The American Data Privacy and Protection Act, which has been stalled in Congress since 2023, includes provisions addressing sensitive health information collected by consumer apps.
Experts have also warned that anonymised health data can sometimes be re-identified when combined with other information, such as location data.
Re-identification means linking supposedly anonymous data back to a specific person.
A 2019 study found that menstrual cycle data combined with location information could identify individual users with high accuracy.
State-level privacy laws in places such as California, Virginia and Colorado have also given consumers new rights around personal data, although enforcement can vary.
Privacy advocates say the research underlines the need for clearer data practices, stronger safeguards and greater transparency in femtech.
For users, the findings are a reminder that health apps do not automatically protect health information in the same way as healthcare providers.
The report suggests period tracker companies that put privacy first may be better placed to build trust in a market where long-term use depends on confidence.
Mozilla’s investigation suggests privacy promises in femtech do not always match practice, and that period trackers can function without sharing sensitive user data in the same way.
News
Juno Bio secures US$3.8m for precision diagnostics

Juno Bio has secured US$3.8m to expand its diagnostics platform for vaginal health and reproductive care.
The funding round was led by Ada Ventures, with participation from Artesian, Entrepreneur First and Illumina Accelerator.
The women’s health startup said the seed funding will support the launch of its first CLIA-certified sequencing laboratory in Oakland, California, and a new clinical vaginal microbiome and STI test for healthcare providers.
CLIA certification refers to US laboratory standards for testing human samples used in diagnosis, prevention or treatment decisions.
Dr Leighton Turner, co-founder and chief scientific officer of Juno Bio, said: “The vaginal microbiome is still one of the least understood systems in the body at a clinical scale.
“With our lab, we’re starting to build a measurement standard that clinicians can actually use.
“We believe the level of detail from this kind of testing can meaningfully improve how vaginal healthcare is provided.”
The company is developing precision diagnostics for vaginal health, where patients can experience recurring symptoms, inconsistent diagnoses and treatments based on trial and error.
Juno Bio said bringing testing in-house gives it greater control over the process, from sample handling to results, while allowing it to refine its technology and build what it says is one of the largest datasets focused on the vaginal microbiome.
The vaginal microbiome is the community of bacteria and fungi that naturally live in the vagina. Changes in this balance can be linked to infections, symptoms and wider reproductive health issues.
Juno Bio’s newly launched clinical test examines the wider vaginal microbiome and screens for four common sexually transmitted infections, or STIs.
Rather than looking for a single cause, the test is intended to give clinicians a broader picture of what may be contributing to symptoms.
Juno Bio says this matters because multiple infections can occur at the same time and microbiome changes may be linked to fertility, menopause or recurrent infections.
Dr Anna Powell of Johns Hopkins said: “Vaginal microbiome testing has the potential to significantly reshape how we understand and manage vaginal health, particularly for patients with recurrent or unexplained symptoms.
“While the field is still evolving, advances in sequencing and data interpretation are moving us closer to a future where more personalised, microbiome-informed care can complement existing diagnostic approaches.”
Check Warner, co-founding partner at Ada Ventures, added: “Juno Bio is setting a new standard for how vaginal health is understood and managed.
“What they’ve built at this stage, with this level of capital efficiency, is exceptional.
“We’re proud to support the team as they scale their clinical infrastructure and continue leading innovation in this critically underserved category.”
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