News
WHOOP launches Scientific Advisory Council to help women unlock their performance
The council will include medical and wellness experts to drive research and improve holistic health outcomes

The human performance company WHOOP has announced the launch of its Scientific Advisory Council to drive research and innovation in women’s health and female physiology.
The Scientific Advisory Council will influence product and feature innovations and contribute to the overall membership experience.
WHOOP offers a wearable health and fitness coach that delivers personalised insights and feedback based on data, behaviours, and goals to help people build healthier habits and optimise their performance.
The company says the new initiative will leverage their expertise to develop new benefits for WHOOP Unite, a solution dedicated to supporting organisations across a wide range of industries with coaching, insights and health programmes.
“Everything we do at WHOOP is rooted in science and we are thrilled to partner with leading researchers and physicians to advance the knowledge of our community,” said Kristen Homes, VP of performance science at WHOOP.
“The Scientific Advisory Council will provide strategic input to help our team create better health and performance outcomes for everyday members and WHOOP Unite customers.”
The council is comprised of medical doctors, wellness practitioners, and health tech experts. Their areas of focus include women’s health and female physiology, mental health and stress, sleep and circadian rhythm, behavioural science, functional medicine and nutrition, recovery, and cardiovascular health.
In addition to influencing product and feature updates, the Scientific Advisory Council will utilise WHOOP as a data collection method in studies and contribute content to support the brand’s in-app digital coaching platform.
Dr Andrew Huberman, PhD- a neuroscience professor, said: “As a WHOOP member, I’ve experienced the health benefits of the technology firsthand.
“It is also clear based on quality research that WHOOP can improve our understanding of the human body, mental and physical health, and performance.
“I’m honoured to join the Scientific Advisory Council and work with other leaders to further the company’s mission of unlocking human performance.”
In 2021, the company initiated Menstrual Cycle Coaching, and later introduced new Journal toggles to track and better understand changes at every stage of women’s life, from trying to conceive through postmenopause.
It added new in-app features for trying to conceive, perimenopause, and postmenopause to help women understand how their bodies change and personalise recommendations around different life stages.
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Femtech World reveals startup of the year shortlist

We are excited unveil the three finalists competing for one of the Femtech World Awards’ most coveted honours: the Startup of the Year Award, sponsored by Future Fertility.
This award celebrates an early-stage company making a bold impact in women’s health through innovation, vision and execution.
The winner will be announced at our virtual ceremony on 19 June, with the decision made by a representative from category sponsor Future Fertility.
Congratulations to the shortlist and thank you to everyone who entered or nominated.
Startup of the Year Shortlist

Hello Inside is the first women’s health AI company to turn daily metabolic signals into outcomes women feel and healthcare systems reimburse.
Women’s health has long been under-researched, and current AI benchmarks fail on women’s health questions roughly sixty percent of the time.
Hello Inside built the architecture to close that gap.
Across four years and 12,000+ validated metabolic profiles, three in four women improve at least one symptom within ninety days.
They lose four kilograms in three months, moving from overweight into the healthy range. In a clinical study with Alisa Vitti’s Flo Living, 91.9 per cent reduced PMS burden within sixty days.


U-Ploid is an early-stage biotechnology company tackling one of the most fundamental challenges in fertility care: the sharp, age-related decline in egg quality that limits outcomes across IVF and egg freezing.
While much of the field focuses on improving assessment and selection, U-Ploid is developing a first-in-class therapeutic approach designed to improve egg quality itself by addressing the biological causes of age-related chromosomal errors.
Supported by strong preclinical evidence and now advancing into human studies, U-Ploid combines scientific rigour, regulatory discipline and long-term vision to help redefine what is possible in fertility care.
News
Gestational diabetes increases risk of type 2 diabetes – even at normal weight, study finds

Gestational diabetes is a strong risk factor for future type 2 diabetes, even in women with normal pre-pregnancy weight, according to a study at the University of Gothenburg.
The researchers call for earlier testing and better follow-up.
“Our results show that gestational diabetes functions as a kind of stress test for the body’s ability to manage blood sugar, and identifies women with a greatly increased risk of future type 2 diabetes”, said Jon Edqvist, PhD and affiliated to research at the University of Gothenburg, and operating room nurse at Sahlgrenska University Hospital.
Gestational diabetes is a special type of diabetes that can affect pregnant women.
The condition is defined as elevated blood sugar levels, without previously known diabetes. Treatment involves self-monitoring of blood sugar, advice on lifestyle habits and, if necessary, medication.
Identifying gestational diabetes is important because the disease increases the risk of complications such as preeclampsia, the need for a cesarean section and high birth weight for the baby.
Those who have had gestational diabetes are also at higher risk of later developing type 2 diabetes.
In the current study, published in eClinicalMedicine, researchers now show that gestational diabetes is a strong indicator of future risk of developing type 2 diabetes, even in women with normal weight before pregnancy.
Elevated risk even with normal weight
The study is based on data from the Medical Birth Registry on just over 1.15 million first-time mothers in Sweden, who gave birth between 1987 and 2019. 16,870 women with confirmed gestational diabetes were compared with age-matched women without the diagnosis. The median follow-up period was nine years.
The results show that women with a BMI of 35 and above, i.e. severe obesity, had an almost tenfold increased risk of developing gestational diabetes compared to women with normal weight.
The risk of subsequent type 2 diabetes also increased with higher BMI, but it was significantly increased even with normal weight, which the researchers describe as particularly worrying.
More follow-up and more studies
The researchers behind the study welcome the recently updated recommendations on gestational diabetes in Sweden, where a higher proportion of pregnant women at increased risk are expected to be offered testing earlier in pregnancy, and if necessary, interventions.
“Diagnostics and care of gestational diabetes have looked very different in different parts of the country,” said Annika Rosengren, professor at the University of Gothenburg.
“There is a need for both improved follow-up after gestational diabetes, and more studies that investigate how such follow-up affects future health and prognosis”
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