Entrepreneur
UK menstrual tracking app launches beta phase

Bristol start-up Melody launches its beta phase of a menstrual tracking app offering personalised insights for women throughout their menstrual cycles.
The app, developed in response to what its creators describe as limitations in fertility-focused tracking tools, aims to help users understand hormonal patterns through daily check-ins and evidence-based lifestyle guidance.
Melody’s approach centres on menstrual cycle awareness, tracking how hormonal changes affect mood, energy, motivation and focus throughout the month. The platform treats these phases as “inner seasons” that users can work with rather than against.
Bristol-based founder Jade Wakes developed the app following personal experiences with period pain and mood fluctuations. The platform targets a gap in preventative cycle-aware support, with 90 per cent of women experiencing premenstrual syndrome and one in five missing work due to symptoms.
“Menstrual Cycle Awareness has transformed my life,” says Wakes. “I built Melody so every woman and person with a cycle can experience that same clarity, connection and empowerment.”
The app features customisable daily check-ins, whole-cycle insights, a predictive seasonal calendar and practitioner-ready reports. All data remains private, secure and ad-free, according to the company.
Menstrual cycle awareness involves tracking and understanding the four phases of the menstrual cycle: menstruation, follicular phase, ovulation and luteal phase, each with shifting hormone levels that can influence wellbeing.
The platform aims to serve users from menarche (first menstruation) through menopause, providing education and tracking tools adapted to different life stages.
Melody positions itself as addressing gaps highlighted in the Women’s Health Strategy for England, which identified the need for better support around menstrual health and preventative care within the NHS.
The beta version is now available on iOS and Android, with a full launch scheduled for March 2026. During the beta phase, users can access a free one-month trial, followed by monthly subscriptions at £4.99 or annual subscriptions at £29.99.
The launch comes as the femtech sector continues to expand, with growing focus on menstrual health solutions beyond fertility tracking.
Entrepreneur
Women’s Health Innovation Summit opens submissions for 2026 Innovation Showcase

The Women’s Health Innovation Summit (WHIS) has announced that submissions are open for the 2026 Innovation Showcase, giving early and growth-stage start-ups the chance to present their solutions to the most influential audience in women’s health.
Taking place October 13–15 at Encore Boston Harbor in Everett, Massachusetts, WHIS brings together more than 1,000 decision-makers from across the women’s health ecosystem — investors, payers, health systems, pharma leaders, and employers — all under one roof.
Selected companies will pitch live on stage to an audience with the funding, expertise, and connections to accelerate their growth.
Past participants have walked away with investor introductions, commercial partnerships, and clinical collaborations that moved from conversation to contract.
WHIS is where the women’s health ecosystem comes together to get deals done,” said Sarah Rowlands, marketing director.
“The Innovation Showcase puts promising start ups directly in front of the people who can take them to the next level.”
The showcase sits at the heart of a three-day programme spanning digital health, therapeutics, diagnostics, and consumer health.
Previous attendees have included representatives from Mayo Clinic, CVS Health, Eli Lilly, Brigham and Women’s Hospital, Alumni Ventures, Muse Capital, and Maverick Ventures, among hundreds of others.
Applications are open now. Start-ups can submit at
www.whisusa.com/attend/start-ups
About WHIS
Now in its eighth year, the Women’s Health Innovation Summit is the largest global gathering of senior leaders shaping the future of women’s health.
Organised by Kisaco Research, WHIS unites providers, health plans, employers, regulators, pharma, investors, and innovators to increase deal flow, expand reimbursement, improve access, and deliver better health outcomes for women at every stage of life.
WHIS 2026 takes place October 13–15 at Encore Boston Harbor, Everett, MA.
Learn more at www.whisusa.com
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