Connect with us

Special

How to redefine your personal profile as a femtech founder

By Antonia Taylor, business communications expert

Published

on

Antonia Taylor

“We’re heading for another round of funding; I need to get over myself and just start raising my profile,” a potential client told me when we met for coffee.

Spoiler. I’m 20+ years into a career in PR and this is not the first time a female founder has tried to talk herself into raising her personal profile.

There’s a discomfort that comes with self-promotion. That sense of inward cringe that we’re drawing attention to ourselves. Are we showing off? Am I taking up too much space?

So we gloss over the major start-up milestone. We play down the investment. Stay humble about the product launch.

I get it entirely. Developing brand building strategies for start-ups and their brilliant founders? I’m there. Building my own profile?  Not so much.

As a femtech founder, developing an authentic and consistent profile is how you connect more deeply with your team, your customers, your investors and community. It’s how you show up in service of your brand and all that you set out to build in the first place.

Don’t let your discomfort get in the way. Here’s how to reframe how you think about personal profile so you can start building yours:

  1. Reset your relationship with personal profile

Let’s start with getting over profile reluctance, profile procrastination, whatever you want to call it.

Rather than self-promotion resistance, think about the potential contribution you can make through your profile.

What can you bring to the conversation on your social network of choice? Think about how your message helps – shared expertise, inspiration, sometimes even entertainment. Being in service to your community immediately shifts the energy behind being more visible.

  1. Get intentional about your personal profile

An authentic personal profile starts with you. Ask yourself: what’s the intention of your  personal profile? How is it serving your audience, your community, your purpose?

Thinking in these more expansive terms – how your personal profile contributes to your bigger goals – makes it easier.

Start from the roots of why you’re doing this. Ask what you want from your own personal profile? How do you want it to support your business, your brand and how this spills out into your identity as a founder.

By aligning with your intention at this level, you’ll find it more intuitive and sustainable to build out your profile.

  1. Integrate your purpose into your profile

You’re in femtech: you set out to create impact and disrupt a sector to help women achieve optimal health. “Purpose” is so much more than a gimmick-y buzzword.

Align your profile to your end-purpose so that it ultimately becomes bigger than you. In this way, your personal profile becomes an asset for your brand and is in service to the mission you’ve lost sleep and missed nights out and girlfriends’ birthdays to.

Femtech OG Tania Boler is a great example of taking her purpose – challenging previously taboo women’s health issues – and building a profile – and movement – with it.

This means build your profile around all you’re trying to achieve – your mission, where you want to take your business, the specific community you’re seeking to help, your team, your investors. See? You barely have to talk about yourself at all.

  1. Storytelling connects at a personal level

The power of story can be an untapped goldmine. Think: Sara Blakeley boxing up Spanx orders from her front room. Or Gwyneth Paltrow starting her Goop newsletter at her (ok, possibly very stylish) kitchen table.

In femtech specifically, origin stories can be at once personal and universal. Telling your story also helps other women share theirs.

Kim Palmer, created Clementine, a mental health app for women rooted in hypnotherapy, after she suffered with panic attacks as a mother. She’s been where her customers are.

It helps us detach from our own judgement and shame and connect through a deeper sense of empathy and connection. Resist the urge to stick to a glossy narrative. Dare to be vunerable in your storytelling – empower others to share their own imperfect stories.

  1. Grow with your community

Growing with your community is how we create sustainable brands and movements. Fostering your community will connect your customers, spark conversations, and create a space for new relationships. It’s where you can collaborate, co-create products, and grow with your customers. So that they also become part of your brand’s story.

Commit. Invest. Show up. Building a community is how you create belonging for your customers and team and how you stand out as a human business.

Your personal profile is an act of generosity. Stay with me on this. By showing up as you, in this inspiring, life-changing world of femtech, you get to show what’s possible.

You empower other people, other women, to do the same. Go – be your generous, truest self. I can’t wait to see you out there.

Antonia Taylor is a business communications expert at Antonia Taylor PR. 

News

Jill Biden visits Imperial on women’s health and AMR mission

Published

on

Former US first lady Dr Jill Biden visited Imperial College Healthcare NHS Trust and Imperial College London to explore work on women’s health and antimicrobial resistance.

The visit was hosted by professor the Lord Darzi of Denham, who chairs the Fleming Initiative and directs Imperial’s Institute of Global Health Innovation.

Dr Biden, chair of the Milken Institute’s Women’s Health Network, spoke about the impact scientists, clinicians, innovators and investors can have on improving women’s healthcare.

Dr Biden stressed the importance of “collaboration, prevention and education” in improving women’s health globally.

At the museum, Dr Biden and Esther Krofah, executive vice-president of health at the Milken Institute, heard about the worldwide significance of the discovery and the contribution of women who, during wartime Britain, grew penicillin in bedpans to support early experimentation.

The discussion also explored how AMR is a key women’s health issue, with women disproportionately affected in low and middle-income countries, and in high-income settings where women are more likely than men to be prescribed antibiotics.

Dr Biden was shown an architectural model of the Fleming Centre in Paddington, which will bring together research, policy and public engagement to address AMR worldwide.

The second part of the visit brought together Imperial clinicians, researchers and innovators for a roundtable on women’s health priorities, including improving diagnosis, equity in maternity care and support during the menopause transition.

Participants highlighted wide variation in the quality of care for conditions affecting women and called for fairer access to services, with the postcode lottery named as a priority to address.

Professor Tom Bourne, consultant gynaecologist and chair in gynaecology at Imperial’s Department of Metabolism, Digestion and Reproduction, described how AI could improve diagnostic accuracy for conditions such as endometriosis.

Equity emerged as a central theme.

Professor Alison Holmes, professor of infectious diseases at Imperial College London and director of the Fleming Initiative, highlighted persistent gaps in women’s representation in clinical trials, including antibiotic studies, which limits the ability to optimise care and treatments.

Dr Christine Ekechi, consultant obstetrician and gynaecologist at Imperial College Healthcare NHS Trust, drew on national maternity investigations to underline the importance of valid data, meaningful engagement with affected communities and rebuilding trust.

Menopause and midlife health were also identified as priorities for clinical research.

Professor Waljit Dhillo, consultant endocrinologist and professor of endocrinology and metabolism in Imperial’s Department of Metabolism, Digestion and Reproduction, described a new treatment for hot flushes, including for women unable to take hormone replacement therapy, such as those with a history of breast cancer.

The discussion then turned to bringing innovation into health systems. Innovators shared how data and technology are being used to close gaps in women’s health, while noting challenges in accessing funding to grow and scale.

Dr Helen O’Neill and Dr Deidre O’Neill, co-founders of Hertility Health, described predictive algorithms using self-reported data to help diagnose gynaecological conditions at scale.

Embedded into clinical workflows, the technology could reduce waiting times, identify conditions earlier and improve outcomes. They noted how “we have cures for the rarest genetic conditions but don’t even have the answers to common women’s health issues.”

Dr Lydia Mapstone, Dr Tara O’Driscoll and Dr Sioned Jones, co-founders of BoobyBiome, outlined work creating products that harness beneficial bacteria found in breast milk to support infant health.

By isolating and characterising key microbial strains, BoobyBiome has created synbiotics, combinations of beneficial bacteria and the food that nourishes them, to make these benefits accessible to all babies.

Speakers throughout the visit stressed the need to reduce variation in care quality and outcomes for women, strengthen prevention and education, and address power and equity in women’s health.

Professor the Lord Ara Darzi said: “It was a privilege to welcome Dr Biden and the Milken Institute to Imperial to meet some of the outstanding researchers, clinicians and innovators advancing women’s health.

“Imperial’s unique combination of clinical excellence and world-leading research positions us at the forefront of tackling the biggest health challenges facing society and the UK’s ambition for innovation demands nothing less.

“For too long, the health needs of women and girls across their life course have not received the attention they deserve.

“By working together across borders and disciplines, we can transform equitable access to care, accelerate the detection and treatment of disease, and ultimately improve health outcomes for millions of women in the UK and around the world.”

Continue Reading

Special

AHA campaign to raise awareness of heart disease in women

Published

on

Fashion, beauty and lifestyle retailers have joined the American Heart Association to raise awareness of heart disease in women.

The Go Red. Shop with Heart. campaign launched at the New York Stock Exchange on 30 January.

Retailers will ask for donations at checkout in February or donate a percentage of proceeds from selected items.

More than four in 10 women in the US have some form of cardiovascular disease, a term for heart and blood vessel conditions such as heart disease and stroke.

Heart disease and stroke kill more women in the US each year than all forms of cancer combined.

Brands taking part include Away, Commando, Lafayette 148, Michael Kors, Reebok, ShopSimon.com, Summersalt, Torrid and White & Warren.

More than 40 other nationwide retailers are also inviting customers to support the organisation this February through its Life Is Why campaign.

Nancy Brown is chief executive officer of the American Heart Association.

She said: “Nearly 1 in 3 women die from cardiovascular disease each year, yet women are still profoundly under-represented in the clinical research, science and medicine that could save their lives.

“Retailers and consumers are uniquely positioned to turn everyday moments into meaningful change through Go Red. Shop with Heart.”

According to the American Heart Association 2026 Heart Disease and Stroke Statistics Update, heart disease is the leading cause of death in the US and stroke is the number four cause of death.

The organisation projects that at least six in 10 US adults will have cardiovascular disease within the next 30 years and related costs are expected to triple.

However, approximately 80 per cent of cardiovascular disease is preventable through lifestyle changes.

Mindy Grossman is a volunteer board member at the American Heart Association and partner and vice chair of Consello.

Grossman said: “Retail has always been a powerful connector.

“Shop with Heart gives our industry a shared platform to lead with purpose and unite consumers in support of heart health.”

Continue Reading

News

Milken launches women’s health network platform

Published

on

Milken Institute has launched the Women’s Health Network digital platform with Velir x Brooklyn Data to speed collaboration and investment across research, care and technology.

The new website creates a hub for members to share content, connect and coordinate projects, with branding and the first public Drupal build delivered by Velir x Brooklyn Data. A launch video premiered on 4 November 2025 at the inaugural steering committee and member luncheon in Washington DC, then featured at the Milken Institute Future of Health Summit.

Phase two is scheduled for February 2026, adding member log-ins for networking and content exchange. Phase three in April 2026 will add advanced collaboration tools and expanded community features.

“This launch represents the type of mission-driven, cross-sector digital work we are incredibly proud to support,” said Eliza Pare, vice-president of client services at Velir. “The Women’s Health Network is poised to transform collaboration in women’s health, and we’re honoured to help build the digital infrastructure that will make that possible.”

Chaired by former first lady Dr Jill Biden, the Women’s Health Network brings together leaders from industry, startups, investors, health systems, patient groups, academia and philanthropy. More than 100 members have joined, with a steering group that includes organisations such as the American Cancer Society, American Heart Association, Amgen, Deloitte, GE Healthcare, Merck, Microsoft, Northwell Health, Organon and others.

Continue Reading

Trending

Copyright © 2025 Aspect Health Media Ltd. All Rights Reserved.