News
Start-up launches Kickstarter campaign to develop world’s first ‘pelvic floor bra’
The device is hoped to help women suffering from pelvic floor dysfunctions and urinary incontinence

The Berlin-based femtech start-up Yeda has launched a Kickstarter campaign to bring to market the world’s first “pelvic floor bra”.
Yeda, formerly known as YoniCore, is developing a sustainable device that aims to support women’s pelvic floor and improve bladder control.
The product, which inserts into the vagina like a tampon, inflates to fit a woman’s unique body structure and claims to improve women’s quality of life, reduce hospital visits and provide gynaecologists with a tool they could give to their patients.
Used with the accompanying app, the device also promises to help users correctly do their pelvic floor exercises and strengthen their muscles.
At least one in three women will experience a pelvic floor disorder in her lifetime, with one in four over the age of 20 suffering from pelvic floor symptoms, research shows.
Despite this, a UK survey found that there is a lack of awareness about pelvic floor health, including the benefits of pelvic floor exercises and symptoms of a weakened pelvic floor.
The report showed that 69 per cent of women had not spoken to their health professional about their pelvic floor health.
Over half of the women who had experienced symptoms of pelvic floor dysfunction did not seek help from a healthcare professional. Of these, 39 per cent thought their symptoms were normal and 21 per cent were too embarrassed to talk about it.
“Women’s health affects us all,” said Anna Maria Ullmann, Yeda co-founder and CBO.
“A quarter of this planet’s population is affected by pelvic floor issues but we as a society have been neglecting it for too long. The best and most used solution we came up with is pads.
“At Yeda, we want to change this and give women the control back over their bladders and bodies. This Kickstarter campaign is the first step on this journey.”
The campaign, which ends in April, aims to give people the chance to support Yeda and add their voice to the global effort to advance options for those suffering from pelvic floor dysfunctions.
The proceeds will go towards finalising the development of the product and bringing it to market.
To receive the Femtech World newsletter, sign up here.
Insight
Early PET scan could chemo response in aggressive breast cancer – study
News
Femtech World reveals startup of the year shortlist

We are excited unveil the three finalists competing for one of the Femtech World Awards’ most coveted honours: the Startup of the Year Award, sponsored by Future Fertility.
This award celebrates an early-stage company making a bold impact in women’s health through innovation, vision and execution.
The winner will be announced at our virtual ceremony on 19 June, with the decision made by a representative from category sponsor Future Fertility.
Congratulations to the shortlist and thank you to everyone who entered or nominated.
Startup of the Year Shortlist

Hello Inside is the first women’s health AI company to turn daily metabolic signals into outcomes women feel and healthcare systems reimburse.
Women’s health has long been under-researched, and current AI benchmarks fail on women’s health questions roughly sixty percent of the time.
Hello Inside built the architecture to close that gap.
Across four years and 12,000+ validated metabolic profiles, three in four women improve at least one symptom within ninety days.
They lose four kilograms in three months, moving from overweight into the healthy range. In a clinical study with Alisa Vitti’s Flo Living, 91.9 per cent reduced PMS burden within sixty days.


U-Ploid is an early-stage biotechnology company tackling one of the most fundamental challenges in fertility care: the sharp, age-related decline in egg quality that limits outcomes across IVF and egg freezing.
While much of the field focuses on improving assessment and selection, U-Ploid is developing a first-in-class therapeutic approach designed to improve egg quality itself by addressing the biological causes of age-related chromosomal errors.
Supported by strong preclinical evidence and now advancing into human studies, U-Ploid combines scientific rigour, regulatory discipline and long-term vision to help redefine what is possible in fertility care.
News
Gestational diabetes increases risk of type 2 diabetes – even at normal weight, study finds

Gestational diabetes is a strong risk factor for future type 2 diabetes, even in women with normal pre-pregnancy weight, according to a study at the University of Gothenburg.
The researchers call for earlier testing and better follow-up.
“Our results show that gestational diabetes functions as a kind of stress test for the body’s ability to manage blood sugar, and identifies women with a greatly increased risk of future type 2 diabetes”, said Jon Edqvist, PhD and affiliated to research at the University of Gothenburg, and operating room nurse at Sahlgrenska University Hospital.
Gestational diabetes is a special type of diabetes that can affect pregnant women.
The condition is defined as elevated blood sugar levels, without previously known diabetes. Treatment involves self-monitoring of blood sugar, advice on lifestyle habits and, if necessary, medication.
Identifying gestational diabetes is important because the disease increases the risk of complications such as preeclampsia, the need for a cesarean section and high birth weight for the baby.
Those who have had gestational diabetes are also at higher risk of later developing type 2 diabetes.
In the current study, published in eClinicalMedicine, researchers now show that gestational diabetes is a strong indicator of future risk of developing type 2 diabetes, even in women with normal weight before pregnancy.
Elevated risk even with normal weight
The study is based on data from the Medical Birth Registry on just over 1.15 million first-time mothers in Sweden, who gave birth between 1987 and 2019. 16,870 women with confirmed gestational diabetes were compared with age-matched women without the diagnosis. The median follow-up period was nine years.
The results show that women with a BMI of 35 and above, i.e. severe obesity, had an almost tenfold increased risk of developing gestational diabetes compared to women with normal weight.
The risk of subsequent type 2 diabetes also increased with higher BMI, but it was significantly increased even with normal weight, which the researchers describe as particularly worrying.
More follow-up and more studies
The researchers behind the study welcome the recently updated recommendations on gestational diabetes in Sweden, where a higher proportion of pregnant women at increased risk are expected to be offered testing earlier in pregnancy, and if necessary, interventions.
“Diagnostics and care of gestational diabetes have looked very different in different parts of the country,” said Annika Rosengren, professor at the University of Gothenburg.
“There is a need for both improved follow-up after gestational diabetes, and more studies that investigate how such follow-up affects future health and prognosis”
Entrepreneur4 weeks agoWomen’s digital health market set to reach US$5.28 billion in 2026 – report
Insight4 weeks agoWhy the UK’s fertility rate keeps falling – and what it means if you’re trying now
Wellness4 weeks agoWomen’s HealthX unveils Northwell Health, Corewell Health, Biogen & more to headline Chronic Disease stage
Motherhood3 weeks agoWhat Maternal Mental Health Month reveals about where postpartum support actually breaks down
Fertility4 weeks agoToxins and climate harms having ‘alarming’ effect on fertility, research warns
News3 weeks agoNIH Grant terminations disproportionately impact minority scientists, research finds
Adolescent health2 weeks agoWUKA brings Period-Positive Pool Party to London Aquatics Centre to keep girls swimming through puberty
Fertility4 weeks agoResearcher explores weight loss jab impact on PCOS















2 Comments