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More than half of UK employees consider changing jobs to gain fertility benefits
Around 58 per cent of UK employees have taken or are considering taking a new job because it offered family or reproductive health benefits
More than half of UK employees have got or are considering getting a new job to gain reproductive benefits, new research has found.
Maven Clinic has released its third annual State of Women’s and Family Health Benefits report, providing a forecast for global fertility and family benefits trends in the year to come.
Drawing on responses from over 1,200 HR leaders and 3,000 full-time employees across the US and the UK, the research seeks to provide employers with the insights needed to yield value from their benefits investments and attract top talent.
The report found that in the UK 58 per cent of employees have taken or are considering taking a new job because it offered family or reproductive health benefits.
The research showed that more than half (57 per cent) of employees believe that access to virtual healthcare would make it easier for them to work in person, while a quarter (26 per cent) say having a benefit that prepares them to have a family, such as preconception genetic testing, would influence them to get a new job.
Employers are juggling an ever-widening range of demands, from record-high healthcare costs, to evolving hybrid work policies, and an increasingly age-diverse workforce.
More companies are charting a path forward with women’s and family health benefits that attract and retain talent of all ages and help manage costs.
According to Maven, 65 per cent of UK employers say that reproductive and family benefits are important for attracting employees, with 47 per cent planning to increase their family health benefits offerings in the next two to three years.
Kate Ryder, founder and CEO of Maven Clinic, said: “In today’s ever-changing landscape of HR demands, family benefits are a North Star for return-on-investment.
“It’s no surprise that more and more families are demanding fertility coverage and employers are listening.”
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WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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