Start-up secures fresh funding to ‘transform’ maternity care across Malaysia and Singapore

The health tech start-up Motherhood Care+ has announced a new round of investment to “revolutionise” maternity care across Malaysia and Singapore. 

Motherhood Care+ aims to elevate maternity care standards by integrating an array of products and services from confinement centres, confinement nannies, and confinement wellness providers.

The female-founded start-up seeks to support women throughout their pregnancy journey and the crucial first 100 days post-birth.

The seed funding, led by Care Ventures Group, is hoped to support the company’s initiatives, including merchant acquisitions, process optimisation, and technology advancement.

Goh Shze Yinn, co-founder of Motherhood Care+, said: “We are thrilled to partner with Care Ventures Group, whose investment underscores our mission to transform the maternity care and wellness landscape.

“With this funding, we plan to expand our platform and enhance our technology to streamline operations and optimise user experience.

“In the next six months, we aim to feature at least 750 confinement centre rooms and 1,300 confinement nannies in the Care+ Members App, enabling us to better serve mothers across Malaysia and Singapore.”

The investment round will also help Motherhood Care+ launch its platform, the Care+ Members App. The app, set to launch next month, promises to provide access to a selection of maternity care services and resources.

Dato Eng, partner at Care Ventures Group, said: “We are impressed with the traction and metrics that Motherhood Care+ has achieved in such a short period.

“Both [co-founders] Tan Yew Aik and Goh Shze Yinn are domain experts, combining extensive knowledge of the maternity industry with operational excellence in technology adoption and financial controls. I am excited to be part of this promising journey.”