Hormonal health
Why hormone testing shouldn’t be a one-off

Progesterone is a key hormone in assessing ovulation. FemTech World speaks to Amy Beckley, founder of Proov, to find out how at-home testing could change the way infertility is diagnosed and treated.
Progesterone is a female sex hormone produced mainly in the ovaries following ovulation each month – a crucial part of the menstrual cycle and maintenance of pregnancy.
But when progesterone levels are low, women may have difficulty conceiving and experience uterine bleeding, irregular periods and spotting.
In the US, over six million women – 10 per cent of the female population – aged 15-44 have difficulty getting pregnant or staying pregnant.
“This happens because the US healthcare system is very reactive,” says Amy Beckley, scientist and founder of the home testing company Proov.
After seven miscarriages Beckley and her husband had to actively try conceiving for 12 months before they could see a fertility expert. She was diagnosed with unexplained infertility and the doctors recommended IVF.
“I have a PhD in pharmacology, so I’ve been studying hormone signalling for a long time,” she explains.
“I realised the only thing that was different between my IVF cycles and my natural pregnancies was the fact that after embryo transfer I was put on progesterone supplements to support my luteal phase. This actually matched my previous idea, that I must have a progesterone deficiency causing my short luteal phases.
“But since progesterone in blood fluctuates a lot, one single blood test can’t detect suboptimal levels throughout the implantation window. The research [on progesterone] was there, but nobody had actually come up with a diagnostic test.”
This is when Beckley decided to create Proov Confirm, a urine marker of progesterone and the first and only FDA-cleared PdG test kit to confirm successful ovulation at home.
Her company now offers a suite of diagnostics to provide fertility insights throughout the entire menstrual cycle by allowing women to measure all of the menstrual hormones daily.
Women can then snap a photo of each test within the Insight app and follow the in-app prompts to understand ovulation status, get daily insights and an ovulation insights score, along with a personalised action plan to maximise their wellness.
The idea behind Proov was to empower women with critical information about their ovulation and menstrual cycle, the founder says. “Most women don’t check their hormonal health because there’s no help available,” she adds.
“Women are very savvy and very data-driven. When they have a problem, they try to reach out and get help, but very often there’s nobody on the other end to help them.”
“But it’s very important to look at what your hormones are doing over time. Blood testing misses a lot of issues, so by simply giving women that insight and the actual hormone value we want to help them learn about their cycle and understand it.
“We do everything through our free app and women love this digital approach,” Beckley continues. “They love the idea of seeing numbers and having all the data they need. They love having it stored and having a notification to remind them to take a test the next day.
“It makes things a little bit easier and provides data in a format that’s easily digestible.”
While Proov is already working with a number of American clinics, Beckley hopes to expand their partnerships beyond the US and get approvals in other countries.
“Apart from expanding geographically, we also want to expand into hormonal health in general,” she adds.
“We’re really good at understanding the menstrual cycle to help women get pregnant and we realised that the menstrual cycle is not only important for getting women pregnant, but it’s also important for everyday life.
“Our goal is to support women through heavy, painful periods, PMS and menopause and help them thrive during those hard times.”
Tests are available on proovtest.com and amazon.com.
Hormonal health
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Fertility
Weight loss surgery improves menstrual health and PMOS symptoms, study finds

Weight loss surgery was linked to more regular periods and fewer polyendocrine metabolic ovarian syndrome (PMOS) symptoms in women aged 18 to 45 living with obesity in a recent study.
The researchers recommend that women undergoing the procedure have access to preconception care and reproductive counselling to support their reproductive health.
Researchers at the University of Surrey analysed data over 24 months from 84 women who underwent bariatric surgery and 18 women living with obesity who did not have surgery.
Of those who underwent surgery, 49 had gastric bypass procedures and 35 had gastric sleeve surgery.
Women who underwent metabolic bariatric surgery lost more than 30kg on average at 12 and 24 months after the procedure.
Among women with polycystic ovaries, the condition persisted in only 10 per cent after 24 months.
Women also reported a resolution of clinical hirsutism, or excess body hair, by 12 months.
Women who had previously experienced irregular periods reported more regular menstrual cycles after surgery.
Professor Martin Whyte, co-author of the study and professor of metabolic medicine at the University of Surrey, said: “A large proportion of those undergoing bariatric surgery are women of reproductive age, who may be planning a pregnancy in the coming years.
“So much remains unknown about the impact of this type of surgery on women who are planning to have children.
“This raises the question of when the ideal time after surgery is to conceive.”
Women have a higher prevalence of obesity than men, with 57 per cent of women in the UK classified as overweight and 27 per cent living with obesity, which can affect fertility and the health of an unborn baby.
The researchers said 17 women had healthy pregnancies following surgery.
Although this was not specifically examined in the study, no difference in birth weight was observed between babies conceived within or after the first year.
Dr Kathryn Hart, co-author of the study and associate professor in nutrition and dietetics at the University of Surrey, said: “What we have found is that bariatric surgery positively affects the reproductive health of women living with obesity and can improve the likelihood of them having a healthy pregnancy after surgery.
“Dysregulated hormone levels, irregular periods and conditions such as polycystic ovaries are affected by obesity.
“By reducing this, what we have seen is that it can lead to improvements without the need for medication.
“We would suggest that clinicians consider medical intervention for obesity to treat irregularities in the menstrual cycle and issues with fertility.”
Menopause
Menopause hormone treatment may ease brain fog, study suggests

Estriol treatment may ease menopause brain fog and other cognitive symptoms, according to a small observational study of 20 menopausal women.
The study involved menopausal women with an average age of 53.
They underwent an initial assessment of their cognitive symptoms before receiving a customised regimen of estriol and progesterone for 12 months.
Estriol is a natural form of oestrogen that occurs during pregnancy and has been used in Europe and Asia to treat menopausal symptoms including hot flushes and genitourinary symptoms.
It differs from estradiol, the most commonly used oestrogen hormone therapy in the US, by binding primarily to a different oestrogen receptor in the brain.
Previous research has shown that estriol may help protect brain cells and reduce brain atrophy in the hippocampus, the region responsible for learning and memory.
After 12 months of treatment, participants reported significant reductions in brain fog, concentration problems, working memory problems, slower processing speed, verbal memory problems and problem-solving difficulties compared with before treatment.
Senior author Dr Rhonda Voskuhl, a neurologist and member of the Comprehensive Menopause Center at UCLA Health, said: “Oestrogen plays a well-documented role in protecting the brain, yet there are still no approved type and dose of treatment that specifically targets the cognitive symptoms so many women experience during menopause.
“Women are often told to simply live with brain fog, when in fact there is a neuroscience basis for it, and potentially a way to address it. That gap in care is what motivated us to look more closely at estriol.”
Researchers also examined estriol treatment in midlife female mice to investigate how the hormone treatment might work.
Estriol reduced markers of brain pathology in the hippocampus and improved measures of working and spatial memory in the animals.
The findings are preliminary. The study was a small case series with no placebo group or randomisation, meaning the results may not apply to broader populations.
The researchers said larger placebo-controlled clinical trials using brain imaging and standardised cognitive testing are needed to confirm the findings on cognitive symptoms.
The treatment used in the study was invented by Voskuhl and is patented by UCLA. UCLA licenses the patent to CleopatraRX, which sells the treatment as PearlPAK. Voskuhl serves as a medical adviser to CleopatraRX.
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