Pregnancy
UK extends 24hr breastfeeding support helpline

New mothers can now access breastfeeding support 24 hours a day after the government extended a national helpline.
The National Breastfeeding Helpline provides free, evidence-based information day and night – supporting families to overcome challenges that might prevent mothers from successfully breastfeeding their baby.
Breastfeeding can take time to establish, with some mothers worrying if their baby is feeding well enough, particularly in the days after birth. The helpline offers personalised advice from trained volunteers to address these concerns.
Run by the Breastfeeding Network and the Association of Breastfeeding Mothers, the service now operates around the clock.
Public health minister Ashley Dalton said: “Many parents will know the struggle of being up in the middle of the night, desperately trying anything to get your baby to feed.
“It can be incredibly overwhelming and deeply lonely.
“We are determined to make sure more women get the support they need through this vital 24/7 helpline.”
Data published by the Office for Health Improvement and Disparities in November shows the prevalence of breastfeeding at six to eight weeks in England increased to 52.7 per cent in 2023–24, up from 49.2 per cent the year before.
At the time, OHID said breastfeeding rates “are generally improving at local level in England”. However, disparities remain, with women in wealthier areas more likely to breastfeed than those in more deprived areas.
Catherine Hine, chief executive of the Breastfeeding Network, said: “While some callers seek help for a wider range of infant feeding challenges, we know that almost nine in 10 (89 per cent) of callers are more confident to continue breastfeeding after contacting the helpline.
“Many women also call to talk about combination feeding, introducing solids, stopping breastfeeding and formula feeding.
“We’re really excited that shifting to a 24-hour service has been so popular and that our great team are being contacted by women and families throughout the UK and with a wide variety of backgrounds and infant feeding experiences.”
Minister for children and families Janet Daby said extending the helpline for 2025–26 is “just one part of a much bigger effort to transform how families are supported”.
The move is part of a wider £126m Family Hubs and Start for Life programme, which includes £18.5m to improve infant feeding support across 75 local authorities in England.
Earlier this month, the government announced there will be a Best Start family hub in every local authority in England by April 2026.
The £500m initiative is targeted at disadvantaged communities and described as a “one-stop shop” for families from pregnancy through to early years and beyond.
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