News
New app launched in US to improve maternal health

A new app designed to help pregnant women better monitor their health has launched in the US.
BobiHealth aims to “transform” the way pregnant women monitor their health by providing insights into their health, monitoring for potential issues and alerting users when their health status could be something of concern.
The app, available for free on the Apple store through August 2024, seeks to foster inclusivity and “empower” expectant mothers with information and support.
Maternal health complications and mortality rates, particularly among minority women, have seen alarming increases in recent years.
According to a CDC report, the maternal mortality rate in 2021 rose from 20.1 to 32.9 deaths per 100,000 live births, with mortality rates for black women 2.6 times higher than those for Non-Hispanic white women.
In Bexar County, Texas alone, the rate of gestational hypertension increased 57 per cent since 2017, and the rate of gestational diabetes has increased 66 per cent. Access to care, costs and potential racial bias in the healthcare system could contribute to these disparities.
“Motivated by a deeply personal experience, we developed BobiHealth to help end maternal and infant mortality,” said Dave Esra, founder and CEO of BobiHealth.
“At the heart of BobiHealth lies its cutting-edge AI technology, offering safe and intelligent monitoring and alerting solutions designed to empower pregnant individuals with invaluable, evidence-based information.”
By answering a few questions about their wellbeing, Esra said, users can receive “AI-driven” assessments of their health status.
“Whether it’s a potential concern or reassurance to continue monitoring, BobiHealth provides invaluable guidance driven by evidence-based science and AI algorithms,” he said.
“However, our commitment extends beyond technology; we are dedicated to serving underserved populations, ensuring equitable access to secure data solutions for maternal healthcare, and working towards safer pregnancies for everyone.”
As BobiHealth continues to expand its reach, the company is raising funds to support launch on the Android platform and build out its commercialisation platform globally.
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Pregnancy
Wales becomes first UK nation to unite maternity care under a single digital record

System C has completed the national rollout of BadgerNet Maternity across all seven NHS Health Boards in Wales. This is the first time any UK nation has unified its maternity care under a single digital record and patient-facing app.
With approximately 26,000 babies born annually in Wales, BadgerNet connects maternity information across organisational boundaries in the country.
Expectant parents can access their records, maternity appointments and key updates digitally through a single app, wherever they receive care while clinicians have secure access to the right information at the point of care.
The national three-year agreement across all Heath Boards replaces a patchwork of separate local systems and eliminates the need for paper hand-held notes.
Anthony Tracey is director of digital at Hywel Dda University Health Board, the final of the Welsh Health Boards to go live with BadgerNet.
He said: “The rollout of BadgerNet across Wales is a vitally important step forward in modernising our maternity services and providing a consistent service across the country.
“By giving expectant parents direct access to their information and enabling clinicians to share data more effectively, we are strengthening safety, transparency and consistency in maternity care nationwide.”
For expectant parents, the single digital maternity record transforms how they engage with their care.
Instead of carrying paper notes and repeating information at every appointment, parents can access key details, appointments and updates digitally, supporting more informed conversations and shared decision-making.
The result is greater transparency, fewer administrative frustrations and a more joined-up experience throughout pregnancy and into the postnatal period, regardless of which health board they fall under.
For clinicians and Health Boards, the joined-up approach reduces duplication and streamlines handovers across teams and sites. Information is digitally captured once and made available securely wherever it is needed, helping to minimise errors, reduce time spent tracking down notes and support more efficient multidisciplinary working.
At a national level, linking maternity data across Wales creates a foundation for safer, more consistent care.
Aggregated, standardised information enables earlier identification of trends and variation, supports evidence-based policy decisions and enhances long-term service planning.
With a comprehensive view of maternity activity and outcomes across the country, Wales is now better positioned to raise standards for parents, babies and families.
Guy Lucchi, managing director of healthcare at System C, added: “Delivering a truly national approach across all seven Health Boards is a significant achievement for Wales.
“One shared system means information flows with the patient, not the organisation.
“That reduces duplication, supports earlier identification of risk and frees up valuable clinical time.
“Crucially, linking maternity data at a national level provides powerful insight to drive improvement. Health Boards can benchmark, plan services with greater confidence and ensure resources are targeted where they are needed most, while expectant parents benefit from clearer communication and a more connected experience of care.”
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