WUKA expands to 1,800 Tesco stores

WUKA, the UK’s leading female-founded B Corp in sustainable period care, has expanded its partnership with Tesco, growing from fewer than 300 stores to more than 1,800 stores nationwide.

For the first time ever, reusable period pants are arriving in convenience stores across the UK.

The expanded partnership between WUKA and Tesco now includes more than 1,300 Tesco Express stores, marking the first time period pants have been sold at scale in a convenience retail format.

To support the rollout, WUKA has launched a Tesco Express exclusive WUKA Stretch™ Express Fit, priced at £9.95 – the most affordable WUKA period underwear ever sold – helping to lower the barrier for consumers looking to switch from disposable products.

WUKA Founder and CEO Ruby Raut says: “Seeing period pants available in convenience stores is a huge moment for period care. People often need period products quickly and locally. Having reusable options available in neighbourhood stores means more people can choose a better, more sustainable solution.”

“This launch with Tesco Express is about visibility and accessibility. When period care sits alongside everyday essentials in local stores, it helps normalise periods and makes sustainable choices available to everyone.”

The expansion represents a significant shift in how period care is offered on the high street. For the first time, reusable period pants will be available not only in supermarkets but also in neighbourhood convenience stores across the country – bringing sustainable period care into everyday local shopping.

Tesco x WUKA Stretch™ Express Fit: Why This Launch Matters

• Accessibility: Periods don’t always happen at home. Launching in Tesco Express stores nationwide, WUKA is making reusable period care available in neighbourhoods across the UK, helping people access period products quickly, conveniently and confidently
• Sustainability: Every year, billions of disposable pads and tampons are thrown away, creating huge environmental waste. A single pair of WUKA’s reusable period pants lasts for two years and saves over 200 disposable products from ending up in landfill.
• Affordability: The Tesco exclusive WUKA Stretch™ Express Fit – £9.95 – are the most affordable WUKA period underwear ever available. Reusable period pants last for years, helping people save money over time compared to buying disposable products every month. Making reusable options affordable helps families manage the rising cost of living.

WUKA Stretch™ Express Fit Period Pants – £9.95, Tesco Express

• Medium Flow – absorbs 15ml = 3 tampons or 2 pads
• Built-in absorbent, odour-proof gusset:Provides maximum coverage and leak-proof protection for up to 12hrs to keep you comfortable and confident throughout the day.
• Stretch™ Technology – one pair fits 3 sizes, this groundbreaking design is engineered to flex with your body and support changing bodies throughout your cycle.
• Sizes: Size 1 (XS – S – M) and Size 2 (L – XL – 2XL)
• Free from PFAs – no added chemicals or silver treatments.
• Designed to last – every pair replaces 200 disposables going into landfill.
• Available in: Black

Learn more at wuka.co.uk