femble shifts strategy to strengthen doctor-patient relationships

Leveraging new user insights, femble has announced a strategic pivot aimed at enhancing the doctor-patient relationship.

Following the successful launch of its B2C app addressing cycle-related health issues—which amassed a community of over 40,000 women and collaborated with dozens of physicians—femble’s founders identified a significant opportunity to expand into the B2B sector.

Founded in 2021 by Lina Graf and Daniel Steiner, femble was born out of a personal health journey that highlighted the need for more accessible and reliable medical information.

Lina Graf said: “We realised that medical knowledge needs to be made more accessible—especially because social media is flooded with unverified content.”

Initially, femble focused on a “recommender engine” that delivered personalised health content from trusted doctors, specifically supporting women with individual health concerns.

A Strategic Realignment Based on Market Feedback

After successfully engaging thousands of users and numerous healthcare professionals, femble recognised an even greater potential within the B2B landscape.

Daniel Steiner said: “We conducted numerous conversations with users and doctors and understood that health information should not come from just any doctors, but from their own.”

This insight led to the development of a new platform designed to help doctors more effectively inform and support their patients.

Empowering Doctors as Trusted Health Influencers

Two months ago, femble officially transformed its business model in response to strong market feedback.

Daniel said: “We developed a platform for doctors to fundamentally rethink and make the relationship with patients more efficient.

“The signs that the time is ripe for our platform have increased in recent months.

“We are observing a strong trend towards exclusive digital communities, and the emergence of generative AI in videos will further accelerate this change.

“With femble, we enable doctors to become trusted health influencers for their own patients.”

Impressive Reception and Future Expansion Plans

The strategic pivot has already garnered impressive results within weeks of implementation.

femble’s solutions, particularly in the realm of women’s health, have attracted significant interest from doctors and clinics alike.

Buoyed by this positive reception, femble is now planning a strategic relocation with a focus on expanding its presence in the US market.

For more information about femble and its new B2B platform, visit femble.co.

Image: Michael Engele