News
BB Imaging takes aim at maternal mortality crisis reaching 10m patients by 2035

BB Imaging, a leading sonography services company, has announced its goal to reach 10 million patients annually in the next 10 years.
Building on its legacy of serving half a million patients nationwide, including 355,000 in Texas, the company is determined to address the urgent need for improved maternal healthcare and combat the maternal mortality crisis.
This challenge is underscored by the United States’ D-plus preterm birth grade from the March of Dimes and Texas’ even lower grade of D.
Blanca Lesmes is President, Chairperson, and Co-founder of BB Imaging.
Lesmes said: “When we started BB Imaging, we knew access to quality prenatal care was essential, but the maternal mortality rates in the United States, and especially Texas, are alarming.
“Our goal is to move the needle on this critical issue by ensuring pregnant patients, especially in underserved communities, receive timely and comprehensive prenatal ultrasounds.”
BB Imaging is committed to expanding access to maternal healthcare in areas of greatest need.
Initial expansion plans focus on Dallas, Houston, and border towns in Texas, as well as Kansas, Missouri, Tennessee, Georgia, Florida, Oklahoma, and Washington.
This strategic expansion is driven by the urgent need to improve maternal health outcomes, especially in Texas, which ranks 47th in the nation for access to prenatal care, with 22 percent of women receiving inadequate care compared to the national average of 15.7 percent.
By targeting additional markets in the future, the company will continue to expand its impact and improve maternal health outcomes across the country.
Sanjay Patel, CEO of BB Imaging, said: “We recognise the urgent need for qualified sonographers, especially in rural areas.
“The industry average to fill a sonographer role is between 36 and 42 days, but in rural settings, it can take up to 180 days.
“This delay in hiring can significantly impact patient care. BB Imaging can place highly skilled, accredited sonographers in clinics in as little as 30 days, ensuring timely access to vital diagnostic services.”
BB Imaging provides a comprehensive solution for sonography staffing, handling everything from recruitment and training to scheduling and benefits, allowing healthcare facilities to focus on what matters most: patient care.
BB Imaging employs hundreds of sonographers nationwide, with a third based in Austin. All BB Imaging sonographers are specialized, accredited professionals who meet the highest industry standards.
Looking ahead, BB Imaging is committed to partnering with healthcare providers, community organisations, and technology innovators like Telescan to expand access to prenatal care and improve maternal health outcomes.
Ben Buentipo, Chief Imaging Officer and Co-founder for BB Imaging, said: “Telescan has been a game changer.
“It allows us to bridge geographical gaps and provide timely, essential care to patients who might otherwise have limited access to specialists.
“This technology is instrumental in our mission to make quality ultrasound available to everyone.”
The company’s goal of reaching 10 million patients annually in the next 10 years underscores its dedication to transforming healthcare access for all.
Lesmes said: “We invite healthcare providers and community organizations to join us in this mission to ensure that every mother and baby has access to the quality care they deserve.”
Mental health
Cosmetic procedures may become addictive for some women, researchers say

Cosmetic procedures may become addiction-like for some women, with low body esteem and problematic social media use linked to higher risk, new research suggests.
A study of 1,614 women aged 25 to 71 found that one in five who had undergone treatments met the threshold for moderate to severe risk of addictive cosmetic procedure use.
Low body esteem and problematic social media use emerged as the strongest risk factors.
Researchers from the Hebrew University of Jerusalem and the Israel Center for Addiction and Mental Health examined what they described as addictive cosmetic procedure use, or ACPU, among Jewish Israeli women.
ACPU refers to repeated cosmetic treatment behaviour that may resemble addiction, including feeling unable to stop, continuing despite negative effects or craving further procedures.
The study was led by Vera Skvirsky alongside Uri Lifshin, Dvora Shmulewitz and Mario Mikulincer, from the department of psychology at the Hebrew University of Jerusalem and the Israel Center for Addiction and Mental Health.
The researchers surveyed women from the general population rather than focusing only on patients at cosmetic clinics.
Among women who had undergone cosmetic procedures, 20 per cent met the threshold for moderate to severe lifetime risk, while more than 15 per cent reported symptoms within the previous year.
Across the full sample, nearly nine per cent of women showed moderate to severe signs of problematic cosmetic procedure use.
The researchers adapted questions based on mental health criteria used to assess substance-related disorders.
Participants were asked whether they had tried unsuccessfully to stop having cosmetic procedures, felt compelled to continue despite negative consequences or experienced cravings linked to treatment.
Previous research has linked cosmetic procedures with body-image concerns and body dysmorphic disorder.
Body dysmorphic disorder is a mental health condition in which a person becomes highly distressed by perceived flaws in their appearance, often flaws that others may not notice.
The new study examined whether repeated cosmetic procedures may, in some cases, resemble a behavioural addiction.
Women with lower body esteem were more likely to report addiction-like patterns, particularly when this was combined with high levels of problematic social media use.
Participants who reported problematic or excessive social media behaviour appeared especially vulnerable when they also felt dissatisfied with their appearance.
The researchers also found smaller links between addictive cosmetic procedure use and lower feminist attitudes, lower attachment security and more negative attitudes towards ageing.
However, those links were less consistent when several factors were analysed together.
The findings come amid a sharp global rise in cosmetic procedures, with international estimates cited by the researchers suggesting interventions increased by around 40 per cent between 2019 and 2023.
The researchers stressed that the study does not suggest cosmetic procedures are inherently harmful.
Instead, they said repeated engagement may, for some people, take on characteristics similar to behavioural addictions already recognised in mental health research.
The researchers said: “Cosmetic procedures have become deeply normalised in many societies, and for many people they may be a positive experience.
“But our findings suggest that for a meaningful minority, the behaviour may begin to resemble other compulsive patterns we see in addiction research, especially when low body esteem and problematic social media use are involved.”
The study was cross-sectional, meaning it captured a single point in time and cannot prove cause and effect.
Researchers said it remains unclear whether problematic social media use contributes to addiction-like cosmetic procedure behaviour, whether treatments influence body image and online engagement, or whether other psychological factors drive both.
Insight
New pregnancy treatment shows promise for at-risk twins

A high-powered ultrasound treatment could help identical twins affected by a rare and serious condition during early pregnancy, an initial study suggests.
Twin-to-twin transfusion syndrome, or TTTS, causes uneven blood flow between identical twins who share a placenta.
The imbalance can leave one baby dangerously small and the other too large, putting both babies’ survival at risk.
Brioney Garrett’s daughters were in danger before doctors used the world-first treatment to seal the blood vessels causing the problem without an operation.
Nancy and Margo were born healthy and, now aged four, are due to start school.
Researchers from Queen Charlotte’s and Chelsea Hospital tested the non-invasive procedure in 10 women from the UK and elsewhere in Europe after scans detected TTTS during early pregnancy.
Five women needed further treatment, while 12 of the 20 babies survived following the procedure.
The researchers described having a treatment that did not require a needle or telescope to be inserted into the mother’s abdomen as “extremely exciting”.
However, they said larger studies involving more pregnant women were needed before the procedure could be offered more widely.
Garrett described her daughters as “my miracle twins”.
She said: “We were in a very dire situation and I don’t forget that.
“It stays with me always how things could have been. Every day I still count my blessings.”
TTTS affects between 10 and 15 per cent of identical twins who share a placenta, representing around 300 to 400 pregnancies in the UK each year.
The uneven blood flow causes excess fluid to build up around the larger recipient baby, while leaving dangerously little fluid around the smaller donor baby.
Treatment usually involves inserting a needle into the womb to drain some of the fluid or using a laser to seal the connecting blood vessels.
Garrett’s procedure took about 20 minutes. She lay flat while a specially designed machine directed high-powered ultrasound waves at small blood vessels in her placenta.
She said: “It was very quick and pretty painless.”
Christoph Lees, head of fetal medicine at Imperial College Healthcare NHS Trust and professor of obstetrics at Imperial College London, described the research as “very promising”.
He said: “If this could work in a fully-fledged study, it could give hope to a lot of women who otherwise might have to have quite invasive treatment.”
Ultrasound is commonly used during medical scans to produce images of the body, but this procedure uses much more focused waves.
Heat generated by the waves can seal blood vessels about 2mm in diameter and located around 5cm to 6cm beneath the skin.
The procedure blocked blood flow in 90 per cent of the vessels treated during the study, with no unwanted side-effects reported.
Twins Trust, which supported the study, said the approach could make a significant difference for families affected by TTTS.
Helen Peck, head of healthcare engagement and research, said: “Any procedure that is non-invasive and can potentially identify TTTS earlier and improve outcomes for our families with this life-threatening condition could be a turning point.”
Scans carried out weeks after Garrett’s procedure showed that blood flow between the babies had been rebalanced, although other problems developed during the pregnancy.
Garrett said Margo, who had too little fluid around her, “was in a much better position” and that “the strain on Nancy’s heart had eased”.
Nancy and Margo were born at nearly 34 weeks, weighing 3lb 7oz and 3lb 3oz respectively.
Garrett said: “They were both healthy, and Margo wasn’t as small as we worried she was going to be.”
The twins are due to start primary school in September.
Garrett said: “They’re funny, smart, energetic little girls that just fit right in with their age group.”
Insight
Breast cancer rising rapidly in Asian American women, study finds

Breast cancer rates have risen rapidly among Asian American women over the past two decades, with some of the steepest increases among women under 50, new research has revealed.
Rates rose by more than three per cent a year in nearly every Asian American ethnic group studied, much faster than in any other US ethnic group.
The increase was particularly marked among women under 50 and in cases involving advanced-stage disease or certain aggressive subtypes of the cancer.
The study found even larger increases among Chinese and Vietnamese women.
Breast cancer rates among Native Hawaiian women were already among the highest recorded among US women, but rose by about one per cent a year, less than the increases seen in Asian American groups.
The researchers said increased screening was unlikely to explain the trend because screening would be expected to identify more cancers at an earlier stage.
Instead, cancers that had already spread increased at the fastest rate.
Triple-negative breast cancer, considered the most aggressive subtype, rose by more than six per cent a year among Chinese American women between 2017 and 2022.
Scarlett Lin Gomez, senior author and professor of epidemiology and biostatistics at the University of California, San Francisco, said: “These patterns are highly concerning from a disparities standpoint.
“They underscore why it is so important to move beyond treating Asian Americans, Native Hawaiians, and Pacific Islanders as a single population.”
Researchers analysed about 150,000 cases of invasive breast cancer diagnosed between 2000 and 2022 using data from the National Cancer Institute’s Surveillance, Epidemiology, and End Results Programme.
The analysis covered nine Asian American, Native Hawaiian and Pacific Islander populations across 14 states. Together, these states account for about two-thirds of the US population within these groups.
Except for Native Hawaiian women, Asian American women have historically had lower breast cancer rates than non-Hispanic white women.
However, the gap has narrowed rapidly. By 2022, incidence among Asian American women under 50 was comparable with that recorded among white women.
The reasons for the increase among women under 50 remain unclear.
Changes in reproductive patterns, diet and other lifestyle factors may play a part, but researchers said they did not fully explain the findings.
They said previously unidentified risk factors may also be contributing to the rises in some Asian American communities.
Researchers hope two UCSF-based studies, the CRANE breast cancer study and the ASPIRE cohort study, will provide insights into these factors.
Gomez said: “Understanding why breast cancer is increasing so rapidly in these communities is critical.
“At the same time, we need to ensure that women across all Asian American, Native Hawaiian, and Pacific Islander communities have access to culturally appropriate education, screening, and timely follow-up care.”
Insight1 week agoWomen with PMOS should have annual NHS checks, new guidance says
Diagnosis1 week agoTwo “gamechanger” tests set to speed up endometriosis diagnosis on the NHS
Cancer7 days agoThousands of women could avoid painful cancer exam with new AI blood test
Entrepreneur2 weeks agoKorea’s Femtech Industry Goes Global as Vespexx Hosts Korea Femtech Summit 2026
News2 weeks agoBreast cancer biosensor and low-cost ultrasound startups win women’s health AI competition
News2 weeks agoClue spotlights seven women’s health journeys in new campaign
Entrepreneur6 days agoApplications open for the third W Accelerate with Merck KGaA and M Ventures
Fertility1 week agoOlder women face lower chance of fertility treatment working, even with donor eggs, study finds













