BB Imaging takes aim at maternal mortality crisis reaching 10m patients by 2035

BB Imaging, a leading sonography services company, has announced its goal to reach 10 million patients annually in the next 10 years.

Building on its legacy of serving half a million patients nationwide, including 355,000 in Texas, the company is determined to address the urgent need for improved maternal healthcare and combat the maternal mortality crisis.

This challenge is underscored by the United States’ D-plus preterm birth grade from the March of Dimes and Texas’ even lower grade of D.

Blanca Lesmes is President, Chairperson, and Co-founder of BB Imaging.

Lesmes  said: “When we started BB Imaging, we knew access to quality prenatal care was essential, but the maternal mortality rates in the United States, and especially Texas, are alarming.

“Our goal is to move the needle on this critical issue by ensuring pregnant patients, especially in underserved communities, receive timely and comprehensive prenatal ultrasounds.”

BB Imaging is committed to expanding access to maternal healthcare in areas of greatest need.

Initial expansion plans focus on Dallas, Houston, and border towns in Texas, as well as Kansas, Missouri, Tennessee, Georgia, Florida, Oklahoma, and Washington.

This strategic expansion is driven by the urgent need to improve maternal health outcomes, especially in Texas, which ranks 47th in the nation for access to prenatal care, with 22 percent of women receiving inadequate care compared to the national average of 15.7 percent.

By targeting additional markets in the future, the company will continue to expand its impact and improve maternal health outcomes across the country.

Sanjay Patel, CEO of BB Imaging, said: “We recognise the urgent need for qualified sonographers, especially in rural areas.

“The industry average to fill a sonographer role is between 36 and 42 days, but in rural settings, it can take up to 180 days.

“This delay in hiring can significantly impact patient care. BB Imaging can place highly skilled, accredited sonographers in clinics in as little as 30 days, ensuring timely access to vital diagnostic services.”

BB Imaging provides a comprehensive solution for sonography staffing, handling everything from recruitment and training to scheduling and benefits, allowing healthcare facilities to focus on what matters most: patient care.

BB Imaging employs hundreds of sonographers nationwide, with a third based in Austin. All BB Imaging sonographers are specialized, accredited professionals who meet the highest industry standards.

Looking ahead, BB Imaging is committed to partnering with healthcare providers, community organisations, and technology innovators like Telescan to expand access to prenatal care and improve maternal health outcomes.

Ben Buentipo, Chief Imaging Officer and Co-founder for BB Imaging, said: “Telescan has been a game changer.

“It allows us to bridge geographical gaps and provide timely, essential care to patients who might otherwise have limited access to specialists.

“This technology is instrumental in our mission to make quality ultrasound available to everyone.”

The company’s goal of reaching 10 million patients annually in the next 10 years underscores its dedication to transforming healthcare access for all.

Lesmes said: “We invite healthcare providers and community organizations to join us in this mission to ensure that every mother and baby has access to the quality care they deserve.”