GenM expands to Australian market

GenM is taking its menopause certification to Australia with TerryWhite Chemmart, Australia’s largest pharmacy network.

The tie-up marks the first time GenM’s MTick menopause-friendly shopping symbol and certification has been rolled out at national scale outside the UK.

It is GenM’s largest international expansion to date.

The MTick certification will be introduced across more than 620 TerryWhite Chemmart pharmacies.

The rollout includes dedicated in-store menopause bays, educational signage, online hubs and product discovery tools.

Heather Jackson, chief executive and co-founder of GenM, said: “Entering the Australian market is a major milestone for GenM and powerful validation of the MTick as a globally scalable and trusted retail category.

“Australia’s national pharmacy network, trusted community healthcare model, and underserved menopausal population make it a strategically significant market for our international growth.

“Partnering with TerryWhite Chemmart allows us to roll out menopause-friendly retail at scale for the first time outside of the UK, demonstrating how the MTick can deliver value for consumers, brands and retailers, and shining a light on how menopause support can improve the wellbeing of communities globally.

“Together, we’re creating an inclusive and accessible category of retail that has the power to transform the lived experience of menopause for over 4 million Australian women.”

Menopause affects more than one billion women worldwide and more than four million in Australia.

GenM research in the UK found 87 per cent of women feel overlooked and underserved by brands and retailers, while 66 per cent struggle to find menopause-friendly products in store and online.

In-store activations will feature products designed to support one or more of the 48 recognised signs of menopause, with pharmacists receiving specialised women’s health training.

By exclusively adopting the MTick, TerryWhite Chemmart becomes the first Australian retailer to formally introduce menopause-friendly certification nationwide.

Krystel Tresillian, pharmacist and general manager of professional practice at TerryWhite Chemmart, said: “Partnering with GenM enables us to respond to a clear and growing customer need.

“Rolling out the MTick across our national network of community pharmacies strengthens our commitment to inclusive healthcare and reinforces our role as a trusted health partner for women at every stage of life.”