Insight Business & startups

Report makes the case for an incentive change in health data

By Published On: March 26, 2026
Report makes the case for an incentive change in health data

In a new report, “The Case for Incentive Change in Healthcare Data,” WHIS Lead Producer Poppy Howard-Wall explores why healthcare’s biggest data challenge may not be technical but economic.

Integrating learnings from Poppy’s conversations with senior leaders at the ViVE Summit, the report highlights how fragmented data and misaligned incentives continue to limit the industry’s ability to deliver truly longitudinal care.

Howard-Wall writes: “For the women’s health industry, where many conditions have historically been under-researched and longitudinal datasets remain incomplete, the consequences of fragmented data infrastructure are even more pronounced.

“Artificial intelligence promises to accelerate discovery, improve diagnosis and enable more proactive care. But its potential is inseparable from the data ecosystems that support it.

“In the absence of strong economic incentives for deeper integration, the question becomes how the industry is beginning to navigate this constraint and what signals are emerging about the future of healthcare data and AI in women’s health.”

Read the report here.

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