Ovum and AKQA announce strategic partnership

Femtech app Ovum has agreed a strategic partnership with creative agency AKQA Australia to support growth and boost consumer adoption.

The collaboration will see AKQA develop creative concepts across digital, PR and social channels, with a major brand moment planned for International Women’s Day 2026.

Founded by Dr Ariella Heffernan-Marks, a former medical doctor turned entrepreneur, the Ovum app acts as an AI companion, tracking symptoms and cycles, integrating wearable data and uploading medical records to help women make informed decisions about their wellbeing.

Justine Leong, managing director at AKQA Australia, said: “Our partnership with Ovum is deeply aligned with AKQA’s values of empowering women through creativity and innovation.”

“It’s also a powerful moment for our team – led by our Chief Creative Officer Tara McKenty and an incredible group of female creatives – to collaborate on a product that directly advocates for women’s health.”

“Ariella and the Ovum team share our appetite for bold, purpose-driven work. Together, we want to evolve a brand that not only grows but reshapes what femtech can mean for women everywhere.”

Stefanie DiGianvincenzo, chief marketing officer of Ovum, said: “AKQA’s strategic and creative approach matches our ambition to help women in a way that feels both intelligent and emotional.

“The team understands our purpose – to empower women through data, empathy, and design – and they share our vision to make Ovum a trusted companion in every woman’s health journey.”