FemTec Health launches Awesome Woman- a personalised health product box

FemTec Health has announced a new direct to consumer personalised service called Awesome Woman

The start up focuses on data for personalised beauty and wellness care. New platform, Awesome Woman‘s subscription health and wellness platform will covers women from adolescence to menopause.

FemTec Health allows customers to use their service to access telehealth services and get personalised health product packages. The company uses AI and machine learning coupled with data about the user’s genomic, genetic and health history to personalise what they offer.

The box curates a personalised selection of vitamins, probiotics or at home testing. The users may also choose what area of health the products should focus on including vaginal, urinary, reproductive, hormonal health and beauty among others. The at-home diagnostic tests will include options for pH, UTI, hormones, and pregnancy. The service will also offer telehealth support for remote consultations with experts who specialise in women’s health.

Awesome Woman costs

The full subscription service will be $99 per month with $2.50 donated to women’s causes. There will also be an entry-level option for $5 available for potential subscribers who want to access content and buy products or services individually. As subscribers increase, the powerful BiomeAI™ technology with AI and machine learning capabilities will further enhance personalisation while providing predictive analytics for preventive care.

The products selected for the Awesome Woman’s subscription box have been selected by doctors and scientists. The team is led by FemTec Health’s chief science officer, Dr Kimberly Capone who is formerly of Johnson and Johnson.

In a statement, she said: “Part of the problem with the healthcare system is that it is so fragmented and disjointed. Women have to see so many different providers who, most often, don’t talk to each other. Many of the healthcare issues women face are interconnected which is why we believe in looking at the ‘whole woman’ and joining the dots to solve issues. There is an urgent need based on consumer research, for help with menopause and reproductive healthcare.”

“At Awesome Woman, we believe in the ‘Power of V’.  We know that our fingerprints set us apart as humans and our vaginal microbiome is what makes us unique as women. So, whether we’re searching for answers in the areas of reproductive health, like fertility and conception, or sexual wellness, UTIs, STDs and vaginal dryness, period issues, the vaginal microbiome is a fascinating place to start.”

FemTec Health Funding

The launch has been announced after the company achieved a $38 million funding round. FemTec Health also acquired Birchbox and have plans to relaunch it with a renewed focus on skin and healthcare products.

FemTec Health was launched in October 2021, by renowned digital healthcare disruptor and entrepreneur, Dr Kimon Angelides. Dr Angelides created a female-led team with experience across healthcare, wellness, and consumer products in public and private companies.

Dr. Angelides said: “It’s no secret that women’s healthcare is broken. Even though women make up 52 per cent of the population and 80 per cent  of healthcare decisions at the family level are made by women, our healthcare system is not designed to meet their needs.

At Awesome Woman we celebrate women and embrace the power of their voices to put them at the center of the conversation about their healthcare. For too long, women’s healthcare has been at the back of the line.

Many of the so-called ‘solutions’ are borrowed from general medicine or men’s health research. A lot less time and funding has gone into figuring out a holistic approach to meeting women’s needs. We have set out to fix the one-size-fits-all approach to women’s health.”

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