Insight
Tour de France 2022 – how tech is closing the gender gap in cycling

Michele McGuire, vice president of managed services delivery at NTT, official IT partner of Tour de France tells Femtech World about technology’s power to close cycling’s gender gap.
Contributing factors to the gender-based financial divide in sports include disproportionate sponsorship deals, unequal representation in sports governance and gaps in media coverage of women’s competition.
In the world of cycling, however, things are changing through an approach which is harnessing the potential of technology to drive change.
“We are actually driving digital equality across women’s and men’s races, and this is happening for the very first time,” says Michele McGuire, vice president of managed services delivery at NTT, official IT partner of Tour de France.
“If you ever tried to watch women’s cycling you must have noticed that you get no information about it: you only know what you see on television.”
NTT helped to bring about a digital transformation of this year’s Tour de France Femmes enabling, for the first time in history, the same level of media coverage and standard of technology as the men’s race.
This year’s Tour de France Femmes saw the creation of the world’s largest connected stadium, where data helped race organisers monitor key locations, assets, crowd information, and live race data to enable more smooth race operations.

An image of the Tour de France Femmes 2022 in Paris
Data also provided a rich experience to fans at the event and around the world. This included data-driven insights and AI predictions across social media and TV and a race centre bringing together commentary and social media.
“Thanks to technology solutions, advanced analytics and machine learning, we created a deeper experience for fans showing them how the race actually plays out,” says McGuire, who had a front row view of the tour.
“To do so, we created various ways of getting information to the fans which bring them closer to the cyclists.
“We know that not anybody can seat in front of a TV to watch the race, so we created an immersive reality for fans to use on their phones.”
NTT created an augmented reality available on the Apple and Android app stores that allowed fans to trace the races in 3D.
“Fans can angle their phones at 45 degrees and have a 3D view of the profile of the cyclists, of the route they’re on, of the tracks etc. ,” says McGuire.
The overwhelming favourite for today @AvVleuten? almost left the race due to illness at the start of the week.
There was no trace of weakness yesterday as she powered to a solo victory and her profile suggests she could do the same on the final stage? #TDFF #TDFFdata pic.twitter.com/9o5dspUcZM— letourdata (@letourdata) July 31, 2022
To enhance the fans’ experience, the Tour de France Femmes 2022 was accompanied by “digital human” Marianne; who takes her name from the winner of the first race in 1984, Marianne Martin.
Fans can ask Marianne any questions about the race, about the favourites of the day and about the winners of the past races.
NTT also brought many innovations in the field of race operations. These included IT sensors that have been placed on tracks, on race routes and race vehicles.
By placing these sensors, and by collecting the data from it, NTT was also able to create a complete view of the entire race operations.
“What this means is that we can actually see on the screen who is where and what’s happening in and around the race,” says McGuire.
“We’re doing this to lift the profile of women cyclists. We’re showing people what they’re capable of doing. This means that women are actually getting a true view of what women cycling is about.”
McGuire explains that the future goal is to attract as many women as possible to the sport: “The key part is digital equality. Creating equality and inclusivity will allow women sports to flourish.”
Insight
New pregnancy treatment shows promise for at-risk twins

A high-powered ultrasound treatment could help identical twins affected by a rare and serious condition during early pregnancy, an initial study suggests.
Twin-to-twin transfusion syndrome, or TTTS, causes uneven blood flow between identical twins who share a placenta.
The imbalance can leave one baby dangerously small and the other too large, putting both babies’ survival at risk.
Brioney Garrett’s daughters were in danger before doctors used the world-first treatment to seal the blood vessels causing the problem without an operation.
Nancy and Margo were born healthy and, now aged four, are due to start school.
Researchers from Queen Charlotte’s and Chelsea Hospital tested the non-invasive procedure in 10 women from the UK and elsewhere in Europe after scans detected TTTS during early pregnancy.
Five women needed further treatment, while 12 of the 20 babies survived following the procedure.
The researchers described having a treatment that did not require a needle or telescope to be inserted into the mother’s abdomen as “extremely exciting”.
However, they said larger studies involving more pregnant women were needed before the procedure could be offered more widely.
Garrett described her daughters as “my miracle twins”.
She said: “We were in a very dire situation and I don’t forget that.
“It stays with me always how things could have been. Every day I still count my blessings.”
TTTS affects between 10 and 15 per cent of identical twins who share a placenta, representing around 300 to 400 pregnancies in the UK each year.
The uneven blood flow causes excess fluid to build up around the larger recipient baby, while leaving dangerously little fluid around the smaller donor baby.
Treatment usually involves inserting a needle into the womb to drain some of the fluid or using a laser to seal the connecting blood vessels.
Garrett’s procedure took about 20 minutes. She lay flat while a specially designed machine directed high-powered ultrasound waves at small blood vessels in her placenta.
She said: “It was very quick and pretty painless.”
Christoph Lees, head of fetal medicine at Imperial College Healthcare NHS Trust and professor of obstetrics at Imperial College London, described the research as “very promising”.
He said: “If this could work in a fully-fledged study, it could give hope to a lot of women who otherwise might have to have quite invasive treatment.”
Ultrasound is commonly used during medical scans to produce images of the body, but this procedure uses much more focused waves.
Heat generated by the waves can seal blood vessels about 2mm in diameter and located around 5cm to 6cm beneath the skin.
The procedure blocked blood flow in 90 per cent of the vessels treated during the study, with no unwanted side-effects reported.
Twins Trust, which supported the study, said the approach could make a significant difference for families affected by TTTS.
Helen Peck, head of healthcare engagement and research, said: “Any procedure that is non-invasive and can potentially identify TTTS earlier and improve outcomes for our families with this life-threatening condition could be a turning point.”
Scans carried out weeks after Garrett’s procedure showed that blood flow between the babies had been rebalanced, although other problems developed during the pregnancy.
Garrett said Margo, who had too little fluid around her, “was in a much better position” and that “the strain on Nancy’s heart had eased”.
Nancy and Margo were born at nearly 34 weeks, weighing 3lb 7oz and 3lb 3oz respectively.
Garrett said: “They were both healthy, and Margo wasn’t as small as we worried she was going to be.”
The twins are due to start primary school in September.
Garrett said: “They’re funny, smart, energetic little girls that just fit right in with their age group.”
Insight
Breast cancer rising rapidly in Asian American women, study finds

Breast cancer rates have risen rapidly among Asian American women over the past two decades, with some of the steepest increases among women under 50, new research has revealed.
Rates rose by more than three per cent a year in nearly every Asian American ethnic group studied, much faster than in any other US ethnic group.
The increase was particularly marked among women under 50 and in cases involving advanced-stage disease or certain aggressive subtypes of the cancer.
The study found even larger increases among Chinese and Vietnamese women.
Breast cancer rates among Native Hawaiian women were already among the highest recorded among US women, but rose by about one per cent a year, less than the increases seen in Asian American groups.
The researchers said increased screening was unlikely to explain the trend because screening would be expected to identify more cancers at an earlier stage.
Instead, cancers that had already spread increased at the fastest rate.
Triple-negative breast cancer, considered the most aggressive subtype, rose by more than six per cent a year among Chinese American women between 2017 and 2022.
Scarlett Lin Gomez, senior author and professor of epidemiology and biostatistics at the University of California, San Francisco, said: “These patterns are highly concerning from a disparities standpoint.
“They underscore why it is so important to move beyond treating Asian Americans, Native Hawaiians, and Pacific Islanders as a single population.”
Researchers analysed about 150,000 cases of invasive breast cancer diagnosed between 2000 and 2022 using data from the National Cancer Institute’s Surveillance, Epidemiology, and End Results Programme.
The analysis covered nine Asian American, Native Hawaiian and Pacific Islander populations across 14 states. Together, these states account for about two-thirds of the US population within these groups.
Except for Native Hawaiian women, Asian American women have historically had lower breast cancer rates than non-Hispanic white women.
However, the gap has narrowed rapidly. By 2022, incidence among Asian American women under 50 was comparable with that recorded among white women.
The reasons for the increase among women under 50 remain unclear.
Changes in reproductive patterns, diet and other lifestyle factors may play a part, but researchers said they did not fully explain the findings.
They said previously unidentified risk factors may also be contributing to the rises in some Asian American communities.
Researchers hope two UCSF-based studies, the CRANE breast cancer study and the ASPIRE cohort study, will provide insights into these factors.
Gomez said: “Understanding why breast cancer is increasing so rapidly in these communities is critical.
“At the same time, we need to ensure that women across all Asian American, Native Hawaiian, and Pacific Islander communities have access to culturally appropriate education, screening, and timely follow-up care.”
Insight
Softening ovaries could extend fertility as women age, study suggests

Softening ageing ovaries could help women remain fertile for longer, early animal research suggests.
Fertility declines with age for several reasons, including poorer egg quality, fewer ovarian follicles and the gradual stiffening of ovarian tissue.
Existing fertility treatments, including hormone therapy and in vitro fertilisation, mainly address hormonal imbalances or help eggs mature or become fertilised.
Scientists are now examining whether changing the physical structure of the ovaries could provide another route for future fertility treatments.
Stuart A. Cook, of the Cardiovascular and Metabolic Disorders Programme at Duke-National University of Singapore Medical School, published an accompanying commentary on the research.
Researchers led by Shixuan Wang at Huazhong University of Science and Technology in Wuhan, China, collected healthy ovarian tissue from younger, middle-aged and older women.
They also examined samples from patients with polycystic ovary syndrome, known as PCOS, premature ovarian insufficiency, or POI, and endometriosis.
PCOS is a hormonal condition that can disrupt ovulation. POI occurs when the ovaries stop working normally before the age of 40, while endometriosis causes tissue similar to the womb lining to grow elsewhere in the body.
Tests of protein levels and gene activity found higher levels of the inflammatory protein interleukin-11, or IL-11, in ageing and diseased ovaries.
In laboratory experiments, the researchers exposed ovarian fibroblasts to IL-11. Fibroblasts are cells that produce connective tissue.
The protein caused the cells to produce excess collagen, a structural material that can build up during scarring and make tissue stiffer.
The researchers then genetically modified mice so they could not respond to IL-11. The animals developed less ovarian stiffening and maintained better ovarian function as they aged.
Similar results were seen in mouse models of PCOS and POI caused by chemotherapy.
In the final part of the experiment, older mice and rats were injected with a nanoparticle treatment containing small interfering RNA, or siRNA, designed to switch off IL-11.
The treatment made the animals’ ovaries less stiff and improved fertility.
Pregnancy rates among older mice rose from 25 per cent to 50 per cent, while average litter sizes also increased.
More rats treated with the therapy became pregnant and produced larger litters.
The approach remains highly speculative and will require considerably more research before its safety or effectiveness in women can be established.
However, the researchers said blocking the inflammatory pathway could eventually form the basis of new fertility treatments.
They said: “We propose that anti-IL-11 therapy represents a promising translational strategy for delaying ovarian ageing.”
Insight1 week agoWomen with PMOS should have annual NHS checks, new guidance says
Diagnosis6 days agoTwo “gamechanger” tests set to speed up endometriosis diagnosis on the NHS
Cancer5 days agoThousands of women could avoid painful cancer exam with new AI blood test
News1 week agoBreast cancer biosensor and low-cost ultrasound startups win women’s health AI competition
Entrepreneur2 weeks agoKorea’s Femtech Industry Goes Global as Vespexx Hosts Korea Femtech Summit 2026
News1 week agoClue spotlights seven women’s health journeys in new campaign
Entrepreneur4 days agoApplications open for the third W Accelerate with Merck KGaA and M Ventures
Fertility6 days agoOlder women face lower chance of fertility treatment working, even with donor eggs, study finds














1 Comment