AI solution supports maternal and postpartum wellness journey

Femtech Willow Innovations has announced a new feature now available in the Willow App called Ema, the first conversational AI tool designed by mothers for mothers to provide fast, accurate, and empathetic maternal health support.

Ema is clinically trained in women’s health to offer mothers contextual and holistic guidance — from pumping and feeding to postpartum recovery and maternal mental health.

“New mothers don’t have enough support – for their feeding and parenting journey, or in their postpartum care. We’re thrilled to partner with Ema to offer moms personalised information along this journey,” ” said Sarah O’Leary, CEO of Willow.

“AI tools, when implemented thoughtfully, can help close gaps in delivering personalised guidance at an efficient scale and I’m excited about the impact Ema can have on the wellbeing of mothers in our Willow community.”

Whether it’s a question about breastfeeding or navigating postpartum challenges, mothers can conversationally interact with Ema.

The HIPPA-secure tool draws from a comprehensive, proprietary database of expert-backed content to provide trusted information and answers to the questions mothers have during their early parenthood journey.

“We are thrilled to integrate our conversational AI platform into the Willow App and leverage the power of advanced technology to meet women where they are with the information they need,” said Amanda Ducach, founder of Ema.

“Ema and Willow have a shared mission to make lasting improvements in women’s health and we built a one-of-a-kind solution that addresses the unique challenges mothers face regularly. Our partnership represents a critical advancement for today’s mothers and demonstrates how responsible AI can improve the maternal care experience.”