Flo Health lights up India this Diwali with the launch of the ‘Pass It On Projectʼ in partnership with FemTech India

Flo Health, the worldʼs leading period and ovulation tracking app, has achieved a significant milestone by reaching a US$1bn valuation following a recent series C funding round. With a global base of over 80 million monthly active users and 1.5 million in India alone, Flo Health also made its official launch in India in Diwali.

The company set out to use India’s festive season to spotlight and deliver its innovative offering to millions of women across the country. 

Floʼs mission is simple – to create a better future for female health, and equip women with the knowledge to better understand their bodies – including hormonal patterns, health conditions such as PCOS or endometriosis, fertility and beyond. 

This is why in 2022, Flo Health created the Pass It On Project, offering free Flo Premium subscriptions to women in 22 countries, where access to safe and credible health information is limited. 

As of 2024, this project supports 66 countries and 18 million women around the world, with India at its heart. 

To mark its official launch in India, Flo Health is joining efforts with FemTech India to work on widely introducing the Pass it On Project Mission via a special Diwali campaign. 

In India, where a Period Health Study found that 70% of women experience menstrual health issues and 58% lack knowledge on how to manage their periods, the campaign aims to make a meaningful impact with health information and tools. 

In the coming weeks Flo Health and FemTech India will be working on reaching female Android users all over the country – in cities across the full economic spectrum, where access to comprehensive health information and medical support is often limited. 

This festive season Flo Healthʼs Diwali launch will cast light on womenʼs health which is often being overlooked, undervalued, and underfunded leading to poor female health and fertility outcomes. It will also mark a time for celebration and positive change, as the company starts a new chapter in the Pass It On Projectʼs mission to promote accessible and comprehensive health resources in India.

Flo Healthʼs chief medical officer, Anna Klepchukova, said: “We are excited to officially launch Flo Health in India, a country where womenʼs health is often underrepresented. With million users in India already relying on Flo to track their health, we believe our ‘Pass it On’ Mission will spark a movement of awareness and empowerment. We aim to reach women in even the most remote areas, making women’s health accessible to all. This launch is just the beginning of our journey to promote holistic health for women.ˮ 

FemTech India founder, Navneet Kaur said: “At FemTech India, our mission has always been to support companies and advance women’s health by fostering collaborations and showcasing India’s potential to the world. We are proud to be the first company from India to be part of the UNFPA Equity Alliance 2030 and thrilled to partner with Flo Health on the ‘Pass It On’ project.

“This initiative aims to provide free access to millions of Android users across India, improving women’s health and promoting gender equity. As we celebrate Diwali, a season of light and hope, there is no better time to inspire positive change and celebrate.ʼʼ