UK-based healthy ageing tech start-up recognised as potential future leader in UK/EU digital health innovation

TaraCares has been recognised as one of the top 16 UK/EU start-ups shaping the European digital health market by Wavestone’s 2024 Digital Health Radar. 

TaraCares is a UK-based health tech start-up levelling up the science for healthy ageing and building a healthier working world. 

The company’s first use case is centering science in how we understand, diagnose and manage individual differences in the menopause experience across ages, ethnicities and socio-economic backgrounds.

The tech start-up is on a mission to revolutionise how corporations address menopause, empowering patients through its B2B Enterprise SaaS platform MIMOSA, which provides access to science-based education and validated research.

Wavestone is a global transformation consulting firm who provide end-to-end expert advice on change to clients across various industries including life sciences.

Philip Winkworth, Senior Manager, life sciences business advisory at Wavestone, said: “It was a pleasure to talk to TaraCares’ Jyoti Sharma and hear the passion and drive behind her mission to level up healthy ageing and developing MIMOSA.

“We analysed over 500 up and coming start-ups in Europe for our Digital Health Radar with four key characteristics emerging of the most exciting companies in the space. One key characteristic was that these exciting companies look to provide patients with accurate and validated information. 

“As MIMOSA is designed to provide users with insights that are rooted in validated literature and tailored to them, it really fits that characteristic.

“Coupled with being set up to improve the experience of people assigned female at birth with preventive and pro-health modality as they transition through the menopause has the potential to help more than half the global population, making the company stand out to us. 

“Brought together, these facts made MIMOSA and TaraCares one of our shortlisted companies in our Digital Health Radar and I am eager to monitor its progress in the coming years and see what new developments the team brings to market.”

Co-designed with comprehensive patient and public involvement and engagement (PPIE) across 15 countries, including the UK, the US and India, the initial research and development of MIMOSA was funded by Innovate UK, UK’s innovation agency, and the NIHR (National Institute for Health and Care Research). 

MIMOSA looks to avoid the traps of symptom-tracking and hormone testing to provide holistic support and information for the individual and embedded aggregate analytics for the employer. 

More than just a tool, the platform represents a shift in mindset, encouraging organisations to move beyond superficial menopause policies and generic awareness and invest in science-backed, actionable strategies. 

By understanding their demographic and individual pain points, MIMOSA demonstrates that companies can create a more inclusive, supportive work environment as well as integrate healthy ageing wellbeing programmes.

In doing so, they not only retain valuable talent but also foster a culture of understanding and empathy. 

Research & innovation

TaraCares works in close collaboration with the Health Innovation Networks across England, specifically Health Innovation Yorkshire and Humber and Wessex Health Innovation networks, as it spearheads the next wave of patient engagement research study and evidence generation to fuel the enhancement, development and growth of MIMOSA for women’s health hubs in England.

“Health economics is one of the cornerstones for our product design principles and architecture decisions to not only be evidence-based with the highest standards implemented for user privacy and data governance but also accessible and affordable to our audience” said Jyoti Sharma, CEO of TaraCares. 

“Through our work with the York Health Economics Consortium, we have a comprehensive understanding of the evidence standards framework (ESF) for digital health established by the National Institute for Health and Care Excellence. 

“After successfully completing pilot studies, we are now focused on evidence generation required for public sector procurement while commercialising in the private sector through an industry-specific need-based research methodology.

“Being featured on Wavestone’s Digital Health Radar is a tremendous recognition of the dedication and demonstrable passion of our brilliant team, our shareholders and our industry-recognised collaborators.”

MIMOSA, recognised as Top 5 most innovative HR Tech Start Ups at the HR and Learning Technologies UK Conference earlier this year, is available in more than 20 countries on Android and iOS through an employer-paid subscription model.

To find out more about MIMOSA, visit TaraCares’ official website here.