Fertility benefits platform Apryl partners with period tracker Clue

The Berlin-based fertility benefits provider Apryl has teamed up with the period tracking app Clue to boost its offerings.

Apryl is a fertility benefits platform that helps employers attract and retain top talent while tackling diversity and inclusion.

The company seeks to help employers support their employees with fertility and family planning benefits, including consultation, access to clinics, treatments and adoption.

Through its partnership with Clue, Apryl aims to “equip” individuals with the tools they need for monitoring their fertility.

“Our vision at Apryl is to revolutionise the workplace by making fertility and family planning benefits universally accessible and inclusive,” said Jenny Saft, co-founder and CEO of Apryl.

“We believe that supporting employees in their personal life goals leads to enhanced job satisfaction and retention. This partnership with Clue enables us to provide a more rounded suite of resources that supports this vision.

“Employers can now also offer these enriched benefits as part of their reimbursable budget.”

The collaboration will give Apryl members an exclusive discount on the annual Clue Plus subscription, which includes premium features that could help women better understand their reproductive health and boost their chances of conception.

Saft said: “I’m particularly proud of this partnership because it significantly expands the services available to Apryl’s members, it is accessible globally, and it creates a win-win-win situation for everyone involved: our company, Clue, and most importantly, the members who utilise our platform.”

The integration of Clue’s services into Apryl’s platform is just the beginning, the CEO added.

“As we expand into new regions, we will keep enhancing our platform with services and partnerships that support the varying needs of our users.

“We believe this partnership is a milestone in our journey to redefine fertility and family planning benefits. By joining forces with Clue, we are one step closer to building a more inclusive and supportive workplace environment around the world.”