Fertility
First baby born in Malaysia using innovative assisted reproductive technology
The patient was part of a prospective peer reviewed study conducted in Malaysia

A US fertility company has announced the birth of the first baby in Malaysia using a new assisted reproductive technology.
The healthy baby boy weighed 3.53 kg and was born on November 11, 2022 at Tuanku Mizan Military Hospital in Kuala Lumpur.
Physicians at Advanced Reproductive Centre (ARC), at Hospital Canselor Tuanku Muhriz (HCTM), at the National University of Malaysia conducted the IVC procedure using an innovative medical device developed by INVO Bioscience.
According to the company, INVOcell device allows fertilisation and early embryo development to take place in vivo within the woman’s body, providing patients a more natural, intimate, and affordable experience in comparison to other assisted reproductive technology treatments.
The device aims to expand access to advanced fertility treatment, as research shows that an increasing number of patients are unable to access treatment.
“We couldn’t be more pleased to have been a part of this family’s journey towards parenthood,” said Steve Shum, CEO of INVO Bioscience.
“The INVOcell solution is playing a key role in providing families across the world an alternative method to parenthood by leveraging its innovative medical device to allow fertilisation and early embryo development to take place in vivo within the woman’s body – an approach that provides for affordable, high-quality, patient-centred fertility care.”
The patient was part of a prospective peer reviewed study of INVOcell compared to conventional IVF that took place at ARC at HCTM. The study was published in the International Journal of Environmental Research and Public Health.
Key findings included:
- The fertilisation rate and good embryo quality were comparable between INVOcell and cIVF.
- Although both methods produce similar fertilisation rates and good-quality embryos, the blastulation rates were better in the INVOcell group.
- INVOcell can be used as an alternative method for reproductive treatment in carefully selected patients without jeopardizing outcomes.
- cIVF is costly and not applicable in most rural and district areas, therefore, the INVOcell can be utilised as a cost-effective alternative to cIVF without sacrificing comfort and outcomes.
“We are pleased to see the published findings from Malaysia demonstrating the attributes of INVOcell,” Shum added.
“We believe Malaysia, with an approximate population of more than 32 million, represents an attractive opportunity for INVOcell.
“This publication follows the recent award INVOcell received as a new and innovative fertility treatment, with IVC formally being made available to patients at HTCM, one of the five university hospitals in Malaysia, and currently the highest volume fertility centre in the country.”
He added: “We look forward to continuing our work with key partners in Malaysia to bring our innovative advanced fertility treatment to the people of Malaysia.”
Fertility
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Fertility
Femtech World reveals fertility innovation award shortlist

Femtech World is thrilled to reveal the shortlist for the Fertility Innovation Award.
The award, sponsored by FinDBest IVF, celebrates a pioneering product, service or initiative that is transforming fertility care and support.
FinDBest IVF is a global B2B digital platform created to simplify and accelerate how IVF and ART manufacturers connect with trusted, pre-vetted distributors around the world.
This year’s nominees represent a remarkable breadth of approaches to fertility care: from clinic-floor breakthroughs to at-home hormone intelligence to truly borderless access.
Three companies made the cut, with each tackling a real, persistent barrier in reproductive health.
Congratulations to the shortlist and many thanks to everyone who entered.
Fertility Innovation Award Shortlist

HRC Fertility’s Needle-Free IVF is a pioneering advancement designed to transform one of the most challenging aspects of fertility treatment: daily hormone injections.
Developed by board-certified reproductive endocrinologist Dr Rachel Mandelbaum, this innovative approach reimagines how stimulation medications are delivered during IVF and egg freezing, dramatically improving the patient experience while maintaining the same trusted clinical outcomes.
Inspired by feedback from patients who struggled with the injection process, Dr Mandelbaum adapted an innovative drug-delivery system commonly used in other areas of medicine and applied it to reproductive care

Mira is a hormonal health technology company that provides lab-grade hormone testing and AI-driven insights to help women and couples understand their fertility.
The platform has already supported more than 200,000 couples on their fertility journeys worldwide, helping over 60,000+ users achieve pregnancy.
For some users, pregnancy rates have reached up to 89 per cent within six months, demonstrating how accurate hormone data can significantly improve fertility outcomes.

Founded in 2021 by Marija Skujina, a Certified Fertility Nurse Specialist accredited by the European Society of Human Reproduction and Embryology, with nearly 15 years of clinical experience at one of the world’s top IVF clinics, and having navigated her own fertility journey as a patient, Marija built the clinic she had always wished existed.
Plan Your Baby began with a bold, but simple mission – make best quality fertility and pregnancy available anywhere.
Plan Your Baby has created a new generation fertility and pregnancy clinic with patients accessing expert consultations remotely, while blood tests and ultrasound scans are available at over 450 locations across the UK, eliminating the exhausting travel burden that often forces people to take days off work, relocate appointments, or abandon treatment altogether
What happens now
The shortlist will be judged by a representative from category sponsor FindBestIVF, with the winner announced at a virtual event on June 19.
Winners will receive a trophy and be interviewed by a Femtech World journalist.
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