Fertility
Fairtility’s technology could increase clinics’ IVF cycle capacity by 50 per cent per embryologist
The findings were revealed ahead of the American Society of Reproductive Medicine’s Scientific Congress

Fairtility has announced research highlights planned for the American Society of Reproductive Medicine’s 2022 Scientific Congress, suggesting its tool could increase clinics’ IVF cycle capacity by 50 per cent.
The IVF innovator will present its newest findings at this month’s congress taking place in California, focusing on the ability of its embryo quality assessment tool, CHLOE EQ, to unlock both the clinical and operational potential of IVF.
One poster presentation, an exploratory study, researchers compared the number of embryologist hours spent per cycle and risks before and after the implementation of the CHLOE EQ, finding that CHLOE EQ’s automatic time lapse annotation with direct EMR integration removed 17 of the 24 steps embryologists perform.
This resulted in reducing time per cycle from 9.76 to 6.43 hours – a 33 per cent reduction in time per cycle spent on mundane administrative tasks, with an associated 50 per cent increase in embryology annual cycle capacity.
“Demand for IVF treatment far outstrips supply,” said Dr Cristina Hickman, VP of clinical affairs for Fairtility.
“There are not enough embryologists to meet the growing demand for IVF treatments, and those embryologists that are in the field are experiencing increased burnout, which leads to more errors, more stress and mental health issues.
“The only answer to this challenge is implementing supportive tools like CHLOE, which can relieve workload burdens, increase workflow efficiencies, and increase embryology retention and attraction by lightening the administrative load, not to mention improve our ability to help our patients achieve their hopes of having a child.”
Dr Hickman will also present the results of a retrospective cohort study conducted in collaboration with Weill Cornell in an oral presentation.
The study’s goal was to compare biomarkers automatically annotated by CHLOE EQ with human annotations and to better understand their biological relevance.
The company found that CHLOE was able to accurately annotate in line with rankings by all five embryologists in the study.
“Reproducible results backed by evidence-based research are the cornerstone of reliability and cultivating trust between IVF professionals and the CHLOE EQ platform,” said Eran Eshed, CEO and co-founder of Fairtility.
“This is why we continue to invest in research – 40-plus studies providing consistent support for the impact CHLOE’s transparent AI can offer the IVF space.
“CHLOE can ease the burden and burnout of IVF practitioners, increasing accuracy, impact and transparency in clinical decision making, while also streamlining administration and communication between IVF practitioners, clinic staff and prospective parents.
“We are just beginning to unlock the operational and clinical efficiency of IVF with CHLOE,” he added.
Fertility
Housing, work and fertility stop Britons having the families they want – research
Fertility
Femtech World reveals fertility innovation award shortlist

Femtech World is thrilled to reveal the shortlist for the Fertility Innovation Award.
The award, sponsored by FinDBest IVF, celebrates a pioneering product, service or initiative that is transforming fertility care and support.
FinDBest IVF is a global B2B digital platform created to simplify and accelerate how IVF and ART manufacturers connect with trusted, pre-vetted distributors around the world.
This year’s nominees represent a remarkable breadth of approaches to fertility care: from clinic-floor breakthroughs to at-home hormone intelligence to truly borderless access.
Three companies made the cut, with each tackling a real, persistent barrier in reproductive health.
Congratulations to the shortlist and many thanks to everyone who entered.
Fertility Innovation Award Shortlist

HRC Fertility’s Needle-Free IVF is a pioneering advancement designed to transform one of the most challenging aspects of fertility treatment: daily hormone injections.
Developed by board-certified reproductive endocrinologist Dr Rachel Mandelbaum, this innovative approach reimagines how stimulation medications are delivered during IVF and egg freezing, dramatically improving the patient experience while maintaining the same trusted clinical outcomes.
Inspired by feedback from patients who struggled with the injection process, Dr Mandelbaum adapted an innovative drug-delivery system commonly used in other areas of medicine and applied it to reproductive care

Mira is a hormonal health technology company that provides lab-grade hormone testing and AI-driven insights to help women and couples understand their fertility.
The platform has already supported more than 200,000 couples on their fertility journeys worldwide, helping over 60,000+ users achieve pregnancy.
For some users, pregnancy rates have reached up to 89 per cent within six months, demonstrating how accurate hormone data can significantly improve fertility outcomes.

Founded in 2021 by Marija Skujina, a Certified Fertility Nurse Specialist accredited by the European Society of Human Reproduction and Embryology, with nearly 15 years of clinical experience at one of the world’s top IVF clinics, and having navigated her own fertility journey as a patient, Marija built the clinic she had always wished existed.
Plan Your Baby began with a bold, but simple mission – make best quality fertility and pregnancy available anywhere.
Plan Your Baby has created a new generation fertility and pregnancy clinic with patients accessing expert consultations remotely, while blood tests and ultrasound scans are available at over 450 locations across the UK, eliminating the exhausting travel burden that often forces people to take days off work, relocate appointments, or abandon treatment altogether
What happens now
The shortlist will be judged by a representative from category sponsor FindBestIVF, with the winner announced at a virtual event on June 19.
Winners will receive a trophy and be interviewed by a Femtech World journalist.
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