VICHY partners with Embr Labs to support women going through menopause

L’Oréal VICHY has announced a partnership with the health tech company Embr Labs to help women navigate menopause.

The partnership aims to enhance the quality of life for menopausal women by providing the tools needed to establish a holistic, personalised approach to their care, the two companies have said.

VICHY’s Neovadiol line is formulated for peri- and post-menopausal skin. Similarly, Embr Labs’ Embr Wave wearable device aims to help women find relief and have more control over hot flashes and related menopause symptoms such as night sweats, chills, and disrupted sleep.

The two brands aim to build awareness for their respective offerings through digital and social promotion and form an integrated solution to “revolutionise” menopause care.

As part of the partnership, Embr consumers will receive a complimentary deluxe sample of Neovadiol Meno 5 serum with all orders, plus an exclusive discount and gift on the VICHY website.

In return, VICHY consumers will receive an exclusive promo offer for purchases on the Embr Labs website, and Embr will also be featured in VICHY’s upcoming Neovadiol Video Diary Series Campaign, which will highlight a woman’s holistic menopause journey.

“As a doctor-founded and recommended skincare brand that has skin health solutions for all skin types and stages, VICHY continues to be a pioneer in menopausal skin science,” said Minh-Dan Tran, senior vice president and head of brand, VICHY Laboratoires USA.

“The partnership with Embr Labs addresses the holistic approach needed to support women during all life stages, and together we aim to redefine the menopause experience and help them embrace this transformative phase with a profound sense of empowerment.”

Elizabeth Gazda, Embr Labs CEO, said: “We are proud to partner with L’Oréal VICHY’s innovative Neovadiol line that has been specially formulated for menopausal skin.

“Now women can experience the combination of cutting-edge self-care by pairing two proven effective solutions — Neovadiol and Embr Wave — to feel and look their best in their primetime – both inside and out.”