Ocado launches ‘UK’s largest menopause aisle’

Online supermarket Ocado has launched a menopause aisle with more than 300 products, billed as the UK’s largest, to help menopausal women find support and clearer symptom guidance.

The aisle, developed with menopause organisation GenM, brings together MTick-certified products across supplements, skincare, sexual health and personal care.

Shoppers can access guidance that matches products to symptoms such as hot flushes or sleep disruption.

New research commissioned by Ocado found shoppers struggle to navigate menopause products and symptoms.

The study reported that 47 per cent of women can identify only five or fewer of the 48 recognised menopause signs, while 71 per cent say relevant products are not clearly labelled or easy to find.

Additionally, 81 per cent said they would feel more confident buying menopause support if supermarkets provided better advice and signposting.

Hannah Gibson, chief executive of Ocado Retail, said: “Many women don’t know which products might help, or where to find them.”

The new aisle aims to create a space where support, products and practical advice come together.

GenM co-founder Heather Jackson said the partnership would make menopause-friendly products “easier to find, understand and trust.”

She added that better visibility would help shoppers navigating menopause.

The launch also reflects rising demand for broader support, with supplements the most wanted category, as 73 per cent of women want better access to vitamins, probiotics and hormone-support products.

Foods designed for menopause health (54 per cent) and menopause-specific skincare and beauty (53 per cent) were also priorities.