Investment fund backs innovation hub to raise awareness of overlooked sexual health conditions

Shine Ventures, an angel investment fund investing in early-stage start-ups, has announced a seed stage investment in a new innovation hub to help raise awareness of overlooked sexual health conditions.

minthub is a B2B company hub dedicated to driving innovation in the intimate, sexual health and wellbeing industry.

The hub aims to “fill white spaces” across markets, such as menopause and ageing, sexual wellness, menstruation and hormones and contraception.

Shine Ventures is investing in the minthub via capital and branding and marketing services.

The company’s services will include an influencer campaign creating conversations around intimate care issues, as well as brand strategy workshops, brand partnership and influencer strategy development, public relations counsel and sponsorship guidance. 

The monetary investment from this round will be used for completion of minthub’s women’s sexual wellness wearable device and male intimate care range. 

Dominnique Karetsos, minthub co-foudner and CEO, said: “We are thrilled that Shine Ventures has invested in minthub.

“The key to our success is to understand consumer behaviour and educate people on oft-neglected sexual wellbeing topics; education is essential to reach end users and foster positive social change.

“The insights and strategic support that Shine Ventures will provide to minthub are vital for navigating and scaling in a world that can systematically bias and digitally censor sexual wellbeing conversations.”

She added: “This investment is a great benefit for minthub both financially and strategically, as Shine Ventures supports our vision of honest innovation as a catalyst for social permission for people to live healthy, fulfilling sexualities.”

Jess Hunichen, co-founder of Shine Ventures, said: “We’re excited to empower minthub to transform the multi-billion dollar sexual health and wellbeing market by leveraging the force of social awareness programmes from a consumer storytelling perspective and supporting them in building and maintaining solid commercial partnerships.

“We strongly believe in the vision and mission behind minthub and are excited by their products that can shine a light on overlooked health conditions.”