Fitness company to offer ‘data-driven’ programmes as health insurers promise reimbursement

The US fitness company VYIT has announced new training and coaching programmes as health insurers decide to reimburse members for online memberships.

VYIT’s technology will feature fitness wearable apps to help women achieve body transformation in training, diet, and lifestyle.

The women-led fitness company aims to encourage flexibility in diet with a training approach that addresses obstacles such as mobility, metabolism, ageing and decreased strength.

The platform uses data to offer users physical training programmes, online fitness challenges and meal planning ideas.

The developers say when developing the platform they have looked at the individual’s tendency to either stop doing a fitness programme or not follow one for long enough, decreasing the ability to reach the next level of strength and fitness.

With the pandemic shifting fitness gym goers to work out at home to increasing mobility issues for the average person leading to weight gain, interactive and online fitness markets are growing and estimated to reach about US$7.56bn in 2028.

In a similar growth projection, health insurance costs continue to rise while expenses shoot up during peak times of the pandemic and continue with post-pandemic illness.

Modelling and predicting future pandemic outbreaks is becoming a central focus globally, pointing to preventative healthcare as the solution.

Fitness wearables seem increasingly beneficial to both women and their insurance companies because of their ability to record activity, pass it on to their providers and decrease health risks in the long term.

In a similar move, WHOOP, a company offering users a wearable health and fitness coach to help them optimise their performance, announced last month the launch of its Scientific Advisory Council in an effort to drive research and innovation in women’s health and female physiology.