The Ribbon Box: “The community platform we’ve never had”

While it can be comforting to know that you aren’t the only one struggling with infertility, no statistic can replace the support of a strong community. Eloise Edington, founder and CEO of The Ribbon Box, tells us why it is important to connect with people who truly get it.

 

FemTech World: What is The Ribbon Box? 

Eloise Edington: The Ribbon Box is an inclusive and free platform, offering everyone trying to conceive expert tips, resources, inspiring articles and community support, in one beautiful and non-overwhelming space.

FTW: How did you establish Fertility Help Hub?

EE: I started The Ribbon Box in 2019 after a personal struggle to conceive. My husband had a genetic condition affecting one in 600 men and we discovered we needed IVF. Although we worked through the painful uncertainty of the IVF rollercoaster together, it was tough.

We had to use a sperm donor. We had our first daughter who is now five and a year later, we went back to our fertility clinic and after a fresh IVF cycle, we had twins from the same donor.

When our twins were six months old, I decided to leave my job at a creative advertising agency, and I started my own community platform to give people all the things I wished I had at the time.

FTW: What was your goal when you established the platform?

EE: I wanted to create a community that could reach local people. Treatment is so expensive, so to be able to give people a community that doesn’t require them having to pay to access this content was always a priority.

The goal was to have a platform to support people from all walks of life. Inclusivity has always been part of our brand ethos, so helping people navigate different genders in different scenario is key to what we’re doing.

FTW: What is the best part of your job, as CEO of The Ribbon Box?

EE: The best part about my job is growing the community, seeing people thriving from it and finding value in it. That’s incredibly rewarding. But there’s so much more that we want to do.

FTW: What are your ambitions for the next five years?

EE: We are hoping that in the next five years we will be helping more people and we will be bringing in more initiatives, in-person events, more IVF giveaways, and free treatments.

A of people benefit from our community in all sorts of ways and we will keep supporting them following fertility struggles into parenthood, with wellbeing overarching everything we do.

To find out more, visit theribbonbox.com.