Femtech Association Asia appoints Maaike Steinebach as co-CEO

FemTech Association Asia, a leading industry network and specialist consultancy dedicated to advancing women’s health in the region, has appointed Maaike Steinebach as co-CEO.

Steinebach has over 25 years of experience in senior leadership roles in financial services and tech in Asia, most recently as general manager of Visa Hong Kong and Macau.

An active femtech and sextech investor, Steinebach aims to bring a wealth of expertise to the organisation as a former founding board member of the Fintech Association in Hong Kong and Women in Tech.

As co-CEO, she will work alongside current founder and co-CEO, Lindsay Davis, to drive the organisation’s strategy and growth in Asia.

“I am thrilled to be joining the team at FemTech Association Asia, and look forward to working with Lindsay and the broader FemTech ecosystem in Asia to advance women’s health,” Steinebach said.

“I believe that by working together, we can make a meaningful impact in the lives of millions of women across Asia.”

“We are delighted to welcome Maaike as our new Co-CEO,” Davis added.

“Maaike is a purpose-driven executive leader with extensive experience operating tech-based businesses across multiple developed and developing markets in Asia.

“Her commitment to investing her time as an advisor in the femtech ecosystem over the past decade, along with her impact investing experience, makes her a perfect candidate to help us drive our mission forward.”

Although Asia is home to just 14 per cent of the world’s femtech companies, it is set to make the most of the boom.

In a previous interview with Femtech World, Davis said it was exciting to see the rapid pace by which Asia is growing.

“Sharing Asia’s femtech voice and brands globally- as we haven’t had as much presence in the femtech landscape before – is extremely important,” she explained.

“We are able to say ‘Here are Asia’s leading femtech companies, market opportunities, regional trends, localised cultural nuances and more that need to be considered’.”