FemTec Health acquires women’s reproductive health company Ava AG

FemTec Health, the creator of the Awesome Woman healthcare platform, has announced the acquisition of Ava AG.

Ava, a digital diagnostics and therapeutics company specialising in women’s reproductive health, has helped over 70,000 women get pregnant by bringing together AI and clinical science and its fertility platform has been proven to help women conceive faster, reducing the need for invasive fertility treatments.

Through the Awesome Woman holistic health program, FemTec integrates at-home tests and monitoring, personalised services and wellness products and on-demand medical support, delivered through monthly subscriptions either directly to consumers or as part of an employer’s health benefit plan.

Currently, Awesome Woman offers subscriptions for urinary and vaginal health, hormone balance, sexual wellness, wellness and prevention, beauty, and now reproductive health.

“What the Ava team have built is truly innovative,” says Dr Kimon Angelides, FemTec Health founder and CEO. “We are excited to add the leader in reproductive health to our portfolio and onto our team.

“From fertility to contraception, pregnancy support, menopause management, and personalised health insights, Ava’s technology is a great addition to make it even easier for women within the FemTec Health platform to take control of their health, all while keeping their data and personal health information private and secure.”

Ava’s cycle-tracking technology and machine-learning algorithms offer support beyond fertility, with potential applications in family planning, sleep and fitness, prescription medications, and stages of a woman’s life besides just reproduction.

Lea von Bidder, Ava co-founder and CEO, says: “Ava’s vision has always been to be a companion to women along every stage of their lives. We are excited to join FemTec in building continuous support for women from puberty to menopause.”

After the integration is complete, existing Ava users and Awesome Woman subscribers will have access to both companies’ holistic offerings: Ava’s at-home fertility monitoring, health insights, pregnancy information, and community resources as well as Awesome Woman’s on-demand telehealth services, at-home diagnostics, monthly subscription boxes, wellness products, prescription delivery, educational content, and stress management tools.

Angelides adds that privacy is paramount in this. “We will never lose sight of women’s autonomy and right to privacy as we build this new healthcare experience.”

Ava AG is the latest acquisition by FemTec Health. Last autumn, the company announced its purchase of Birchbox, Mira Beauty and Liquid Grids, a social health intelligence company with over 1.25 million online community members.

Additional acquisitions to round out the Awesome Woman offering are expected to be announced soon.