Insight Fertility & pregnancy Wellness Policy & regulation

Designer perfumes recalled over banned chemical posing fertility risk

By Published On: January 16, 2026
Designer perfumes recalled over banned chemical posing fertility risk

Two designer perfumes have been recalled over a banned chemical linked to fertility risk and harm to unborn children.

Hello by Lionel Richie and Hot by United Colours of Benetton, both sold by discount chain Savers Health and Beauty, have been recalled in a notice from the Office for Product Safety and Standards.

The products contain butylphenyl methylpropional (BMHCA), also known as lilial, a synthetic floral fragrance classified as toxic to reproductive health.

The chemical, which mimics a lily of the valley scent, was used in many cosmetics and household products until March 2022, when it was banned in the UK and EU.

According to the notice, BMHCA can harm the reproductive system and the health of unborn children, and may cause skin sensitisation.

The Office for Product Safety and Standards said: “Affected products have been recalled by Savers Health and Beauty. Customers should return any of the above products purchased at a Savers store to the place of purchase, where they will be issued a full refund.

“Only products purchased in Savers Health and Beauty stores with the barcodes listed are affected by this recall. If you are unsure if you have one of the above products, please contact Savers Health and Beauty on [email protected].”

The initial warning about the items was issued last month, with products recalled from customers on Wednesday.

Savers said in a statement that it would like to apologise for any inconvenience caused.

Affected products include Hello by Lionel Richie Femme and Homme in 30ml, 50ml and 100ml sizes, and Benetton Hot 100ml EDT.

'Forever chemicals' may increase gestational diabetes risk in pregnant women
Women being failed by underfunded UK postnatal care, report warns