Toronto-based Future Fertility announces Brian Wu as chief financial officer

Toronto-based start-up Future Fertility has appointed Brian Wu as its CFO as the company focuses on global commercialisation of its AI-powered oocyte assessment tools.

Future Fertility develops AI-powered tools to support the fertility journey, with a focus on the oocyte – the human egg.

As the first company to develop a standardised, personalised AI-based assessment for oocyte quality, Future Fertility is rapidly growing its presence globally, by partnering with clinics and researchers to roll out the technology in the field.

Brian Wu brings more than a decade of financial expertise to the CFO role and has spent the past five years working directly with start-ups to fundraise and scale their operations.

Most recently, as the VP Finance at Maple Corporation, a leading Canadian virtual care company, he helped the company raise close to CAD$90m in financing during his tenure.

Prior to entering the start-up ecosystem, Wu worked as a banker and consultant at CIBC and KPMG.

He joins a multi-disciplinary leadership team at Future Fertility, which includes experts in reproductive endocrinology, embryology, clinical research and data science.

“As we are already live in over eight countries, scaling our operations to further support our growth ambitions will be critical to our success” says Christy Prada, Future Fertility CEO.

“Brian brings a unique mix of operational experience, financial rigour and a strategic growth mindset which is unique in a financial leader.

“He will be invaluable to our team as we embark on our next stage of growth. We’re so happy to have him on board.”

Wu said: “I’m very excited to join the incredibly talented team at Future Fertility.

“They’ve established themselves as the first-movers and leaders in egg quality assessment through their combined expertise in reproductive medicine and machine learning, and now I look forward to helping the team scale so that more families and would-be families can have access to personalised fertility insights through Future Fertility’s suite of innovations to empower their decision-making.”

Wu holds a Bachelor of Accounting and Financial Management Degree, as well as a Master of Accounting Degree from the University of Waterloo and is a CPA and CFA charterholder.

He also brought his passion for helping entrepreneurs to the classroom as a co-founder and lecturer for the University of Waterloo’s masters-level Start-up Finance course.