Entrepreneur
Oura launches women’s health AI model

Oura has launched its first proprietary women’s health AI model to provide personalised insights across reproductive health, the wearable ring maker has said.
The model powers the company’s existing AI chatbot, Oura Advisor, and supports questions spanning the reproductive health spectrum, from early menstrual cycles through to menopause.
It is rolling out through Oura Labs, the company’s opt-in experimental feature hub within the Oura app.
Oura says the women’s health AI model draws on established medical standards, research and knowledge sources reviewed by its in-house team of board-certified clinicians and women’s health experts.
It also analyses biometric signals and long-term trends, including sleep, activity, menstrual cycle, pregnancy and stress data, to tailor guidance.
Ricky Bloomfield, chief medical officer at Oura, said: “This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members.
“Women’s health is too complex, and too often overlooked, to rely on one-size-fits-all systems.
“By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we’re setting the standard for how responsible intelligence should be built and expanded across more areas of health, pairing rigorous science with the lived, longitudinal data that makes Oura uniquely powerful.”
The company said the model is intentionally designed to be non-dismissive, reassuring and emotionally supportive, but stressed that the chatbot is not intended to replace a doctor or be used for diagnosis or treatment plans.
The launch comes after Oura said its fastest-growing user segment is women in their early twenties, according to chief commercial officer Dorothy Kilroy.
Oura said the model is hosted entirely on company-controlled infrastructure and that conversations are never shared or sold. Users can access it by opting into Oura Labs within the app.
Entrepreneur
Women’s Health Innovation Summit opens submissions for 2026 Innovation Showcase

The Women’s Health Innovation Summit (WHIS) has announced that submissions are open for the 2026 Innovation Showcase, giving early and growth-stage start-ups the chance to present their solutions to the most influential audience in women’s health.
Taking place October 13–15 at Encore Boston Harbor in Everett, Massachusetts, WHIS brings together more than 1,000 decision-makers from across the women’s health ecosystem — investors, payers, health systems, pharma leaders, and employers — all under one roof.
Selected companies will pitch live on stage to an audience with the funding, expertise, and connections to accelerate their growth.
Past participants have walked away with investor introductions, commercial partnerships, and clinical collaborations that moved from conversation to contract.
WHIS is where the women’s health ecosystem comes together to get deals done,” said Sarah Rowlands, marketing director.
“The Innovation Showcase puts promising start ups directly in front of the people who can take them to the next level.”
The showcase sits at the heart of a three-day programme spanning digital health, therapeutics, diagnostics, and consumer health.
Previous attendees have included representatives from Mayo Clinic, CVS Health, Eli Lilly, Brigham and Women’s Hospital, Alumni Ventures, Muse Capital, and Maverick Ventures, among hundreds of others.
Applications are open now. Start-ups can submit at
www.whisusa.com/attend/start-ups
About WHIS
Now in its eighth year, the Women’s Health Innovation Summit is the largest global gathering of senior leaders shaping the future of women’s health.
Organised by Kisaco Research, WHIS unites providers, health plans, employers, regulators, pharma, investors, and innovators to increase deal flow, expand reimbursement, improve access, and deliver better health outcomes for women at every stage of life.
WHIS 2026 takes place October 13–15 at Encore Boston Harbor, Everett, MA.
Learn more at www.whisusa.com
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