Insight
Why AI in women’s health needs to start with curiosity
By Morgan Rose, Chief Science Officer, Ema

Women’s pain is complex, often overlapping between physical, emotional, and social dimensions.
Chronic pain affects 70 per cent of female sufferers yet is frequently misdiagnosed or dismissed as psychological (Oh, n.d.; UCL, 2021).
Curiosity is the key to addressing this gap.
By asking thoughtful questions and uncovering connections, AI can move beyond surface symptoms to build trust, foster understanding, and uncover root causes.
This curiosity-driven approach ensures earlier diagnoses, more effective treatments, and care that truly resonates with women’s unique experiences—bridging the gaps traditional healthcare often leaves behind.
Understanding Pain as More Than Physical
Pain isn’t just physical; it encompasses emotional and social dimensions that significantly impact women’s health.
Physical Pain: Women often experience conditions like fibromyalgia and migraines more frequently than men.
These ailments are painful and challenging to diagnose and treat, leading to prolonged suffering.
Biological and hormonal factors significantly influence these conditions.
For example, fluctuations in estrogen levels have been shown to exacerbate pain sensitivity, highlighting the need for sex-specific approaches to treatment (IASP, n.d.; PMC, n.d.).
Research Insight: Studies indicate that women’s pain is more likely to be dismissed or misdiagnosed due to gender biases in healthcare (UCL, 2021).
A curious approach can counteract these biases by delving into specific triggers and experiences.
Asking targeted, open-ended questions can help identify patterns that might be overlooked.
Example Question: “You mentioned frequent migraines—have you noticed if they occur more during certain phases of your menstrual cycle or after stressful events?”
Emotional Pain: Chronic pain often coexists with emotional distress, including depression and anxiety.
Women are twice as likely as men to experience these conditions, which can exacerbate their physical symptoms and create a cycle of suffering (Mayo Clinic, n.d.; Kushner, 2024).
The emotional distress associated with chronic pain often exacerbates the perception of pain, creating a cycle that’s hard to break (Dovepress, 2024).
Research Insight: Emotional pain is frequently underdiagnosed or mischaracterised in women, often overshadowing underlying physical conditions (Mayo Clinic, n.d.; Kushner, 2024).
Addressing both dimensions through curiosity fosters holistic care.
Exploring the emotional context of pain through thoughtful questions can uncover hidden contributors to distress.
Social Pain: Social rejection, isolation, and stigma are significant contributors to women’s pain experiences.
For instance, caregiving responsibilities and societal pressures disproportionately affect women, amplifying their vulnerability to social pain (IASP, n.d.; PMC, 2024).
Societal factors, including gender biases, can lead to women’s pain being dismissed or underestimated by healthcare providers.
This dismissal delays appropriate treatment and contributes to feelings of isolation and helplessness (Psychology Today, 2024).
Research Insight: Social determinants, such as poverty and neighborhood conditions, significantly influence pain intensity, particularly in conditions like breast cancer (PMC, 2024).
Curiosity-driven care can help identify and address these factors. Addressing social pain requires understanding the broader context of a woman’s life.
Curiosity in Practice: Improving Diagnosis and Care
Delayed Diagnosis
Women often face significant delays in receiving diagnoses for chronic pain conditions like endometriosis and pelvic pain (Independent, 2024).
These delays are attributed to biases, normalization of symptoms, and limited access to care (MDU, 2024).
How Curiosity Changes the Game
Curiosity goes beyond simply asking questions—it’s about exploring someone’s unique challenges and identifying connections they might not see themselves.
Research shows that curiosity-driven approaches foster trust, enhance engagement, and lead to more accurate diagnoses in healthcare.
They are designed with curiosity at its core, can uncover root causes, and provide meaningful support in women’s health. Here’s how:
1. Asking the Right Questions to Build Trust
A curious approach encourages open dialogue, helping women feel understood and validated.
Studies reveal that patients who feel heard are more likely to share critical information, leading to better outcomes.
- “You mentioned fatigue—do you notice it more after specific activities or during certain times of the month?” This shows attentiveness and opens the door to uncovering hormonal or lifestyle connections.
2. Uncovering Overlooked Patterns
Curiosity allows AI to identify connections that might not be immediately obvious, such as how diet, stress, and sleep interact to affect overall health.
Research highlights that women often present with complex, multifaceted symptoms that require nuanced exploration.
- Example: “Have you noticed whether your skin flare-ups happen during periods of high stress or poor sleep? Let’s explore the potential links.”
3. Encouraging Reflection for Deeper Insights
Curiosity-driven AI doesn’t just provide answers—it helps women reflect on their habits, symptoms, and patterns.
This reflective process empowers patients to take ownership of their health.
- Example: “What impacts your energy most—your diet, stress, or sleep? Why do you think that is?”
4. Creating Personalised, Actionable Plans
When curiosity informs recommendations, they feel more relevant and actionable. Personalized care has been proven to increase adherence to health advice, improving outcomes.
- Example: “Would you like to start adjusting your hydration or exploring sleep routines? Let’s choose what feels manageable for you.”
5. Supporting Holistic Health
Women’s health is deeply interconnected. Curiosity allows AI to address not just the physical symptoms but the emotional and social factors as well.
- Example: “You mentioned stress and skin health—have you noticed any connections between the two? Let’s explore what might be contributing.”
6. Inspiring Confidence and Action
The right questions can help users discover practical, achievable steps. Curiosity creates those “aha” moments that make users feel capable of making meaningful changes.
- Example: “Have you tried syncing your workouts with your cycle? It could boost your energy and help you feel more in tune with your body. Would you like to explore how to get started?”
7. Keeping the Conversation Going
Curiosity also helps AI maintain long-term engagement because users feel their progress matters. They’re more likely to return and keep exploring solutions.
- Example: “Let’s check in next week to see how those hydration tips worked for you. What might you notice after trying them for a few days?”
The Bigger Picture
Curiosity isn’t just a nice to have; it’s essential for addressing the complexities of women’s health.
It builds trust, keeps users engaged, and helps uncover connections that lead to meaningful solutions.
By focusing on the person behind the pain—and asking thoughtful, open-ended questions—AI can bridge the gaps that traditional healthcare often leaves behind.
When AI tools like Ema approach women’s health curiously, they move beyond simply tracking symptoms.
They create a space where women feel seen, heard, and empowered to take control of their health—physically, emotionally, and socially.
Why This Matters
Women’s health has long been underserved, with too many tools and platforms treating it as one-dimensional.
By making curiosity the foundation of AI interactions, we can change that.
Curiosity doesn’t just solve problems—it helps women feel connected to their health in a way that’s personal, honest, and empowering.
That’s the kind of change we need.
Morgan Rose is a Certified Nurse Midwife, Women’s Health Nurse Practitioner, and International Board-Certified Lactation Consultant with over a decade of experience supporting women’s health. As the Chief Science Officer at Ema, Morgan combines her expertise with her passion for empowering women. She lives with her spunky daughter and their beloved dog in New York City.
References
- Dovepress. (2024). The connection between emotional distress and chronic pain. Retrieved from www.dovepress.com
- Independent. (2024). One in Three Women with Female Health Conditions Forced to Wait Three Years for Diagnosis. Retrieved from https://www.independent.co.uk/news/health/women-health-diagnosis-delay-treatment-b2280080.html
- International Association for the Study of Pain (IASP). (n.d.). Pain in Women. Retrieved from https://www.iasp-pain.org/advocacy/global-year/pain-in-women/
- Kushner, D. (2024). How Does Endometriosis Impact Mental Health?. Retrieved from https://www.drdanielkushner.com/blog/how-does-endometriosis-impact-mental-health
- Mayo Clinic. (n.d.). Depression in Women: Understanding the Gender Gap. Retrieved from https://www.mayoclinic.org/diseases-conditions/depression/in-depth/depression/art-20047725
- MDU. (2024). Avoiding Diagnosis Delays in Endometriosis. Retrieved from https://www.themdu.com/guidance-and-advice/latest-updates-and-advice/avoiding-diagnosis-delays-in-endometriosis
- PMC. (2024). Social Disparities of Pain and Pain Intensity Among Women Diagnosed with Early Stage Breast Cancer. Retrieved from https://pmc.ncbi.nlm.nih.gov/articles/PMC8861323/
- Psychology Today. (2024). How gender bias affects the perception and treatment of women’s pain. Retrieved from www.psychologytoday.com
- UCL. (2021). Analysis: Women’s Pain is Routinely Underestimated. Retrieved from https://www.ucl.ac.uk/news/2021/apr/analysis-womens-pain-routinely-underestimated-and-gender-stereotypes-are-blame
Insight
Study to tackle years-long delays in endometriosis diagnosis

A study is examining where delays occur in diagnosing endometriosis – a condition that can take seven to twelve years to diagnose.
Endometriosis affects an estimated 1.5 million women and people in the UK, but there is currently no consistent way of measuring where and why diagnostic delays happen.
The research aims to develop the first standardised framework for understanding the diagnostic journey and identifying points where interventions could improve care.
The international project involves researchers from the University of Sheffield, University of Liverpool, University of Oxford, Aarhus University in Denmark and the University of Edinburgh, alongside Endometriosis UK.
Dr Rebecca Mawson, NIHR clinical lecturer in primary care at the University of Sheffield, is part of the research team.
She said: “Our project asks: where exactly are people getting lost or let down on their journey to diagnosis, and how can we map those points in a systematic way to identify where interventions could make a real difference.”
The project is led by Dr Babu Karavadra, NIHR academic clinical fellow in general practice at the University of Liverpool, who has been awarded a World Endometriosis Society Early Career Investigator Award as lead principal investigator at the University of Liverpool.
Researchers will review existing evidence, gather experiences from people living with endometriosis and bring together an international panel to map the diagnostic pathway and agree common definitions for key points along the journey.
The work will focus particularly on people whose experiences are often missing from research, including Black women, people living in rural or deprived areas, LGBTQ+ communities and disabled people.
Primary care will also be central to the research because it is often where people first seek help with symptoms.
Mawson said: “Primary care needs to be at the heart of this work. Primary care is often where people first seek help with their symptoms, so it has a crucial role in understanding diagnostic delay.
“If we only look at what happens once someone reaches specialist gynaecology, we risk missing some of the barriers that shape the journey long before that point.”
Unlike cancer research, where internationally recognised standards exist for studying diagnostic delays, endometriosis research has been more fragmented, with studies measuring different parts of the diagnostic journey in different ways.
The researchers hope to create an ‘Endometriosis Diagnostic Pathway Framework’ to help identify where people are falling through the gaps and where healthcare could be improved.
They will also develop a ‘Snakes and Ladders’ style visual representation showing how systemic barriers, chance and individual experiences can influence whether someone reaches a diagnosis.
The project forms part of the PEARL network, Primary care Endometriosis and Adenomyosis Research and Learning, an international collaboration of primary care and community researchers and clinicians.
Mawson said: “Endometriosis diagnostic delay isn’t inevitable. If we can understand where and why people are experiencing barriers, we have a much better chance of designing interventions that actually make a difference.
“The scale of the problem demands that we look at the whole journey, listen to the people experiencing it and build an evidence base that can lead to real change.”
The framework could provide the foundations for future research, clinical guideline development, healthcare professional training and NHS service improvements, with potential applications to related conditions such as adenomyosis and chronic pelvic pain.
Insight
Drug turns off ‘master switch’ in aggressive breast cancer

A drug targeting a key regulator in triple-negative breast cancer reduced tumour growth and cancer stem cell viability in laboratory models.
Triple-negative breast cancer is an aggressive subtype that disproportionately affects women under 40 and accounts for about 15 to 20 per cent of breast cancers.
The disease lacks receptors for oestrogen, progesterone and the HER2 protein, which are targeted by several cancer drugs, making it particularly difficult to treat.
Researchers from the National University of Singapore’s Yong Loo Lin School of Medicine investigated mechanisms that allow triple-negative breast cancer cells to spread and resist treatment.
They examined regulators of Wnt signalling, a pathway involved in processes including cell growth and movement, and identified a master regulator called DP103.
DP103 is a gene that controls a major biological process. The researchers found it creates a cycle in which cancer cells continue to grow and spread while resisting treatment and maintaining cancer stem cells linked to disease recurrence.
The team then investigated whether a targeted drug known as Supinoxin, or RX-5902, could block DP103 and its effects in triple-negative breast cancer.
Analysis of 21 samples, including patient tumour tissue, laboratory-grown breast cancer cells and organoids derived from local cancer patients, found that the drug reduced cancer stem cell viability by 40 to 60 per cent.
Tumour growth in laboratory-grown tumour models fell by about 50 per cent.
In laboratory models, treatment also reduced tumour size by around 90 per cent while largely sparing healthy cells.
It also extended survival, with half of the treated laboratory models reaching 70 days and beyond, compared with none in the untreated group.
DP103 had previously been identified as a biomarker for triple-negative breast cancer by a team led by Alan Prem Kumar, an assistant professor with the NUS Centre for Cancer Research and principal investigator for the new study.
RX-5902 is already being studied as a treatment for breast cancer, and Kumar said the findings could help identify patients who may be more likely to benefit.
“Our findings suggest that DP103 could potentially serve as a diagnostic biomarker to identify the patients most likely to benefit from RX-5902 treatment, paving the way for a more precise, personalised approach to treating triple-negative breast cancer,” he said.
“Instead of treating all patients the same, future clinical trials could focus on those whose tumours have high levels of DP103, where the therapy is expected to have the greatest impact,” said Kumar.
First author Cai Wanpei said RX-5902 could prevent beta-catenin, a protein whose mutation is associated with various cancers, from entering the nucleus of human cells and switching off genes that drive cancer growth and spread.
“This slows tumour progression and triggers apoptosis – the natural death of cancer cells,” said Cai, who was a PhD student at the NUS Centre for Cancer Research and NUS Medicine’s pharmacology department during the research.
Study co-author Celestial T. Yap said triple-negative breast cancer remains particularly difficult to treat because conventional treatments such as surgery, chemotherapy and immunotherapy may not work for all patients.
She said DP103 could represent a “biological vulnerability” in the disease.
“This discovery offers new insights that could support more precise patient selection and open the door to better targeted strategies for durable disease control and improved clinical outcomes,” said Yap, an associate professor with the NUS Centre for Cancer Research and NUS Medicine’s physiology department.
The researchers said abnormal Wnt signalling also drives several other cancers, meaning the findings could offer avenues for treating other aggressive cancers.
Their next steps include validating DP103 as a predictive biomarker in larger patient groups and further developing therapies targeting the regulator for clinical testing.
The team will also investigate combining RX-5902 with existing therapies to further improve treatment outcomes.
Insight
Benchmarking 2027: Shifting priorities in US health infrastructure

By Women’s HealthX
As healthcare organisations navigate tightening compliance mandates, evolving reimbursement frameworks, and shifting health economics, the single most critical asset for leadership is operational visibility into what their industry counterparts are executing right now.
Ahead of the Women’s HealthX marketplace in Boston this December, a cross-functional steering committee of health plans, hospital networks, biopharma innovators, and enterprise employers has launched the definitive 2026 U.S. Health Infrastructure Survey.
The objective of this brief, multi-state index is to bypass abstract market fluff and map out exactly how the country’s elite healthcare stakeholders are practically structuring their 2027 budgets, clinical protocols, and technology procurement guidelines.
Some of the questions we are asking:
- Health Plans & Payers “What is the biggest operational barrier to expanding women’s health coverage?”
- Health Systems & Providers “What is the biggest women’s health priority for health systems over the next 24 months?”
- Pharma & Life Sciences “What is the biggest commercial hurdle facing women’s health innovation?”
- Employers & Benefits Leaders “Which women’s health challenge creates the greatest workforce impact?”
By contributing just 60 seconds of your operational insight to the index, you will ensure your specific sector’s parameters are accurately represented.
In return for your participation, you will secure a priority, pre-ordered copy of the completed 30-page intelligence report when the final data drops this September!
See where your direct peer groups are drawing their line in the sand for the upcoming fiscal year.
Contribute 60 seconds and pre-order your national benchmark report
Women’s HealthX 2026 | From Rhetoric to Results
Encore Boston Harbor | December 3-4 2026
Bypass abstract market rhetoric to evaluate real-world health economics, regulatory compliance mandates, and care delivery systems.
Join the region’s foremost health plan medical directors, hospital COOs, biopharma innovators, and enterprise benefits buyers anchoring our 2026 tracks.
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