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The power of community for women in tech

Unlocking potential through executive preparedness, mentorship and support

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In the fast-evolving tech landscape, community is crucial for women’s growth, economic empowerment, and success. Below we’ll explore how women in tech can leverage executive preparedness, mentorship and community to advance their careers and make meaningful contributions through the insights of four influential leaders involved in the Insider Circle programme from Women In Cloud.

Contributors to the discussion are: 

Cass Cooper, columnist on inclusive leadership, CRN.com; principle strategist and keynote speaker, Know Better Do Better Consulting
Niya Desai, founder of Women in the Making
Rebecca Mayville, partner marketing manager, Google
Sandhya Prabhakar, senior manager information technology, Boeing India

Here they highlight their experiences and the importance of collective support in unlocking your full potential.

Niya Desai, founder of Women in the Making, passionately said of her journey with Insider Circle: “There was a moment that defined everything for me—standing on stage at the #empowHERaccess Awards. This was the moment I felt my executive gravitas—the energy of true leadership—unleash itself fully.”

Moments like these are not only milestones but also reflections of the transformative power that a supportive community can provide.

The Insider Circle is an annual leadership programme from Women In Cloud designed to prepare women for economic opportunities while uplifting women in tech.

It exemplifies how executive preparedness, coaching and mentorship can help individuals reach their fullest potential.

“Through the Insider Circle programme, I learned that true authority doesn’t stem from just what you say, but how you make others feel,” Niya explains.

This focus on emotional resonance highlights a crucial aspect of leadership: the ability to inspire and connect. In a field often dominated by impersonal metrics and data-driven decisions, the art of listening and engaging becomes invaluable.

Rebecca Mayville, partner marketing manager at Google, emphasises this, stating “some of the best leaders are those listening,” underscoring that leadership is not solely about being heard, but also about understanding and empowering others.

Moreover, the sense of camaraderie fostered within these communities leads to a culture of mutual respect and support.

Sandhya Prabhakar, senior manager at Boeing India, reflects on her experience, stating: “What truly sets apart is the way individuals lift up each other with mutual respect and support irrespective of their positions at career stages.”

This sentiment is echoed across the board, as women learn not only from formal training but also from each other’s experiences and insights. The act of lifting one another creates an environment where everyone can thrive, illustrating the profound impact of community on individual growth.

In a tech industry often perceived as isolating, these communities serve as a lifeline, providing the executive preparedness, coaching and mentorship necessary to navigate challenges and celebrate successes.

Cass Cooper, a columnist on inclusive leadership, notes the distinction between gravitas and executive presence, emphasising that “gravitas is more about dependability, consistency, confidence, and being viewed as a trusted authority”.

By fostering an understanding of these qualities within a community setting, women can cultivate the skills that not only enhance their professional presence but also contribute to a more inclusive and supportive tech landscape.

In essence, the journey of women in tech is enriched by community—a space where mentorship flourishes, relationships are built, and potential is realized. As women lift each other, they collectively rise, transforming not only their individual careers but also the very fabric of the industry itself.

Providing a support system for goal achievement

The role of community in achieving goals cannot be overstated. Niya Desai reflects on her journey, stating, “before I joined, it felt like I was moving through my career on an island, where wins were celebrated in isolation and failures were shouldered alone”.

This stark contrast highlights the profound difference a supportive community can make. With the Insider Circle, Niya discovered a tribe that not only celebrated her victories but also offered real accountability and guidance during challenging times.

“We rise by lifting each other,” she emphasises, capturing the essence of collective empowerment that propels members toward their goals.

Cass Cooper echoes this sentiment, explaining: “Community is building relationships we need, as we need it.”

She shares how the Insider Circle has transformed her perspective on support, especially after the pandemic, stating: “We are building a cohort of people, women, who want us all to win—to build—to grow into the best version of ourselves.”

The environment fosters a spirit of collaboration and encouragement, where each member pushes one another to excel, creating a ripple effect of growth.

Sandhya Prabhakar adds: “when women genuinely lift one another up, it fosters an empowering, inclusive environment which drives both personal and professional growth.”

In this way, community not only supports individual ambitions but also cultivates a collective strength that leads to shared success in the tech industry.

Thought leadership preparation

Engaging in community initiatives or groups such Insider Circle can also catalyze personal growth and thought leadership among women in tech.

Niya Desai recalls a pivotal experience with the Insider Circle, stating: “One of the most pivotal moments for me was the opportunity to do video campaigns and interviews for Hollyshorts during the screening of ‘ICONS.’”

This experience allowed her to expand her platform and discover new capabilities, transforming her from a podcast host into a “true media personality”.

Niya reflects “our voice is our most powerful tool, and how we wield it defines the impact we make,” illustrating how the community pushed her to explore new avenues for self-expression and influence.

Cass Cooper highlights a similar evolution, noting: “Being a part of the Insider Circle has made me aware of the ways those experiences make me unique, but also how they are a strategic advantage as a business thought leader.”

This awakening has allowed her to embrace her diverse background as a source of strength, positioning her for greater impact. Likewise, Rebecca Mayville shares how her involvement has reinvigorated her sense of purpose, stating: “The energy that flows in this community is exactly the kind of energy I need to remind myself that I am worthy of my own attention.”

Through these experiences, members of the Insider Circle are not only enhancing their professional skills but also fostering a robust sense of identity and leadership that will propel them into future opportunities.

What advice would they offer to women in tech:

As women navigate their careers in the tech industry, the wisdom shared by these leaders offers invaluable guidance. Niya Desai emphasises the importance of self-empowerment, saying: “Own your narrative and never shrink to fit a smaller space.”

She encourages women not to wait for validation or permission, urging them to “create your own lane” and embrace opportunities with confidence. Her message is clear: “The only validation you need is your own belief in your worth.”

Cass Cooper echoes this sentiment, advising women to seek out supportive communities: “Get in the Insider Circle—or any other group that will champion you as you advance your career.”

She reinforces the idea that collaboration is essential, reminding us, “if you want to go far, you must go together”.

Surrounding oneself with inspiring women can be a powerful antidote to the challenges of a male-dominated industry.

Sandhya Prabhakar offers practical advice too: “Stay confident in your abilities and seek opportunities to learn and grow.”

She emphasises the importance of mentorship and the ripple effect of uplifting others, highlighting that “giving back to the community can create a ripple effect of empowerment and success”.

Rebecca Mayville wraps up this collective wisdom by urging women to “surround yourself with the most inspiring people you can find”.

She notes the importance of finding those who are positive and generous with their expertise, adding: “And once you find those people, don’t ever let them go!”

Together, these insights form a powerful call to action for women in tech: to own their journeys, seek out supportive networks, and lift each other as they rise.

Conclusion

These remarkable women exemplify the critical role of mentorship and community in their journeys to success, showcasing how collaboration can lead to transformative growth. Their stories highlight the value of rising together and ensuring that no one is left behind, fostering an environment where every woman can thrive.

For those looking to join this empowering movement, Women in Cloud’s Insider Circle offers an executive preparedness program and supportive community dedicated to championing women in tech. To learn more and become a part of this inspiring network, visit Women In Cloud’s Insider Circle. Together, we can pave the way for a more inclusive and successful future in technology.

News

What “women’s healthmaxxing” means for patient trust and the femtech industry

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Women’s health has become one of the most searched and shared topics online, from cycle syncing and cortisol management to menopause hacks, supplements, hormone testing and clinician-creator content.

That surge in attention, sometimes dubbed “healthmaxxing,” is changing how women find, evaluate and act on health information, and it is starting to reshape the relationship between patients, clinicians and the companies building products for this market.

For providers, the shift means patients are arriving better informed but also more exposed to unverified claims, putting pressure on clinicians to engage with online narratives rather than dismiss them.

For femtech and pharma companies, it opens a route to reach and educate consumers at scale, but also raises the stakes on credibility: products and messaging that ride the trend without clinical grounding risk eroding the trust the industry has spent years building.

Investors are watching the same dynamic from a different angle.

Attention-driven demand can be a signal of where the next wave of femtech growth will come from, but distinguishing genuine clinical need from viral momentum is increasingly part of due diligence.

The net effect is a widening gap between companies that treat cultural attention as a distribution channel for credible, evidence-based care, and those that risk being swept up in trends with little clinical substance behind them.

How that gap plays out will shape patient trust, clinical relationships and commercial opportunity across the women’s health industry for years to come.

These themes will be explored in more depth in an upcoming webinar, “Women’s Healthmaxxing: The Opportunity & Risks of Cultural Attention for the Women’s Health Industry,” hosted by the Women’s Health Innovation Summit (WHIS), featuring Ellen Wilcox (Listen Ventures), Jessica Bell van der Wal (Frame Fertility), Dr. Tosin Sotubo-Ajayi (NHS, BBC and more) and Nora Lansen (Elektra Health).

Register free for the webinar on 23 July 2026 at https://events.virtualpro.com/womens-health-series-webinar-july-2026/registration

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Insight

Rising number of young midwives quitting NHS due to burnout

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More young midwives are leaving the NHS before 35 as burnout adds pressure to stretched maternity services, new research has revealed.

The trend has raised concerns about the quality and safety of care for mothers and babies in understaffed maternity units.

During 2025-26, 1,669 midwives aged 34 or under left the health service in England, representing 57 per cent of the 2,949 midwives of all ages who resigned.

The pressures of maternity care, including increasingly complex childbirth and the risks involved, are thought to be among the factors behind the trend.

Hannah Leonard, deputy chief midwife at the Royal College of Midwives, said the exodus of midwives under 35 was “deeply worrying” and showed that too many were ending up “burnt-out within a few years of qualifying because every shift means too few colleagues, missed breaks and unpaid hours”.

She added: “Losing these midwives, and students, even before they qualify, is a terrible waste of talent.”

The figures, revealed in parliamentary questions tabled by the Liberal Democrats, show that 205 of last year’s younger leavers were under 25, while 655 were aged 25 to 29 and 809 were aged 30 to 34.

The number of midwives under 35 leaving the NHS has risen sharply in recent years. The 2025-26 figure was 59 per cent higher than the 1,051 who left in 2014-15, according to NHS figures.

Burnout means long-term physical and emotional exhaustion, often linked to sustained pressure at work.

Separate figures obtained by the Liberal Democrats suggest almost one in four midwifery students are leaving before completing their three-year degree.

In 2021, 3,565 students started a midwifery degree, but 2,725 graduated in 2024, meaning 840, or 24 per cent, did not complete the course.

Midwifery students spend much of their second and third years learning on the job in maternity units.

The loss of staff and students underlines what the Royal College of Midwives has described as a “staffing emergency” in maternity care across the UK.

A recent survey by the Royal College of Midwives found that three-quarters of midwives had considered leaving the profession over the last year, mainly because of concerns over staffing levels and patient safety.

Both recent large-scale reviews of maternity care in England, led by Donna Ockenden and Valerie Amos, identified staffing shortages as a key problem affecting patient safety.

Helen Morgan, the Liberal Democrat health spokesperson, said: “These statistics reveal an alarming crisis in maternity, with far too many midwives burning out early in their career and in their training. Patients are paying the price, and mothers are left with no alternative but to give birth on understaffed and unsafe wards.

“Rather than throw money at yet more new recruits who quit under intolerable pressure, the government needs a new approach. Through guaranteeing protected, year-round training and professional development we can help midwives cope with rising complexity and risk.”

About 10 per cent of all midwives leave the NHS each year.

However, the figures show higher leaving rates among younger midwives, with one in seven, or 14.6 per cent, of those aged 25 to 29 and one in six, or 16.6 per cent, of those aged 30 to 34 leaving during 2025-26.

A Department of Health and Social Care spokesperson said: “Under this government we have a record number of midwives in the workforce and we value the vital service they provide in maternity and neonatal units across the country.

“To make the NHS the best employer it can be, we have introduced new NHS staff standards to improve health and wellbeing support, promote flexible working, as well as crucial measures to tackle violence, sexual harassment or abuse and racism.

“Alongside consecutive above-inflation pay rises, we’ve bolstered the midwifery workforce through our graduate guarantee and recently opened up 1,000 more midwifery roles backed by £10m to help prevent student midwives leaving the profession.”

Department of Health and Social Care figures show a record 25,500 full-time-equivalent midwives are working in the NHS, 2,000 more than when the Labour government took office in July 2024.

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Wellness

Nearly 60% of young women get health advice from influencers, research finds

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Nearly six in ten young women get health and wellness advice from influencers, new research shows.

Women aged 18 to 29 were more likely than young men to use online influencers for health information.

The topics included beauty, alternative medicine, mental health, weight loss and fitness.

The Pew Research study found that 57 per cent of women aged 18 to 29 said they get health and wellness information from online influencers, 10 percentage points higher than young men.

While Americans still mostly rely on healthcare providers, the research suggests social media influencers also play a major role in how young people find health advice.

Among women who get health and wellness information from influencers, 51 per cent said they often hear about beauty and appearance, compared with 18 per cent of men.

Young women were also around twice as likely as young men to say they see content about alternative medicine, meaning treatments or health practices used outside mainstream medical care.

A third or more of both young men and young women said they often hear about mental health and weight loss from influencers.

Around half or more of both groups said they often see fitness content.

When asked why they seek health and wellness information from influencers, around half of young women said they wanted to make a change to their health or lifestyle.

That compared with 37 per cent of young men.

The research also found that 23 per cent of young women said hearing from people who share their background or beliefs was one reason they used influencers, compared with 14 per cent of young men.

A further 19 per cent of young women said they learnt about things they did not want to ask their doctor, compared with 10 per cent of young men.

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