The trial is set to run in Walsall, Sandwell and Birmingham for 18 months
The hashtag #GutTok alone has amassed over 800 million views on TikTok while Instagram has seen a rise in wellness influencers
Experts have previously called for greater transparency around women's health apps amid data protection concerns
With its eco-friendly innovation, Pharmista aims to disrupt the market and minimise the risk of misinterpreting results
The two companies will work closely to help women navigate the mental and physical symptoms of the menopause
Younger women aged 18–34 were the most likely to turn to online resources, a new UK survey has shown
The deal is hoped to accelerate Oura's ability to innovate and expand its smart ring technology
Wellth uses the science of behavioural economics to help people establish new healthy habits and improve their wellbeing
Only one in two women were able to recognise persistent pain and bloating as signs of ovarian cancer in new survey
By Cécile Brosset, co-founder and CEO at Sonio AI
