Unfabled launches new platform to ‘transform’ women’s health

The menstrual wellbeing start-up Unfabled has launched a new version of its platform.

Founded by British entrepreneur Hannah Samano, the platform aims to help women find sustainable, non-toxic products to support their menstrual health and wellbeing, from first period through pregnancy, postpartum and perimenopause.

The product selection is curated to meet the diverse needs of their community, and includes solutions for common symptoms as well as underserved menstrual and hormone health conditions, such as PCOS and endometriosis.

The new platform aims to optimise Unfabled’s user experience, making it easier for users to meet their health and wellbeing goals.

“I’m beyond excited to share that we’ve just launched our new platform,” said Samano.

“We’ve spent months designing and building the next version of Unfabled, speaking to our community to find out how we can best meet their health and wellness needs.

“This has been a labour of love. We thought long and hard about what we want the future of female care to look like, and then we went and built it ourselves.”

She added: “Brand experience has a huge part to play in dismantling stigma, and we’ve always cared greatly about ensuring that all of our digital and physical touch-points are a seamless and beautiful user experience.

“Our new platform takes that to the next level, and we’re proud to provide people with a sleek, intuitive, and personalised service for underserved needs such as menstrual, hormonal and sexual wellness.”

Alongside the overall website relaunch, the company has also relaunched its personalisation tool, allowing users to access personalised product solutions.

Additionally, the start-up has introduced alternative solutions, partnering with E-pharmacy to give their community access to prescription medication and treatments.