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Precision health platform partners with LG to expand maternal health offerings
The start-up offers personalised nutritional assessments and recommendations using DNA and/or microbiome analysis
The US precision health AI company LifeNome will expand its maternal health offerings through a partnership with LG.
The New York-based company, which has been selected as one of the four digital health start-ups from a cohort of 1500 competing for the LG NOVA partnership ecosystem, aims to help women make informed decisions about their health and reduce the risk of gestational diabetes, gestational hypertension, and postpartum depression.
It has already invested resources into the women’s health space, seeking to tackle the one-size-fits-all approach that costs healthcare systems billions of dollars each year.
Its nine.moons platform offers personalised nutritional assessments and recommendations using DNA and/or microbiome analysis, personalised fitness programmes, live chat with maternal wellbeing counsellors and maternal health monitoring using devices.
Additionally, the start-up has developed a DNA-based maternal health risk screening panel for gestational diabetes, gestational hypertension, and soon, postpartum depression.
While not a diagnostic test, this early risk screening capability for these three major risks to mothers’ health and wellbeing is hoped to allow physicians and expecting mothers to take preventive lifestyle change action early in the pregnancy to reduce the potential risk of onset of these conditions during and after the pregnancy.
The screening tests, the company says, would require a swab testing kit that could be used by planning or expecting parents at home or in the doctor’s office.
The report would be shared and discussed only through a physician, who would also provide potential lifestyle change and active monitoring recommendations based on the risk assessment results.
Dr Ali Mostashari, LifeNome’s CEO, said: “We look forward to partnering with major women’s health and other organisations and enterprises with focus on maternal health to bring our maternal health risk screening to market.”
“The ability to take preventive action in the form of lifestyle changes and active monitoring for these conditions which together affect more than 50 per cent of pregnancies, is critical to reduce maternal morbidity and in some cases mortality.”
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WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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