Mammogen launches e-commerce marketplace to support women’s health

A California-based female-led biotech company has launched an online marketplace to support women’s health and product development. 

Mammogen, a women’s health company specialising in noninvasive precision diagnostics, has launched mammogen marketplace, an e-commerce platform designed to provide hope, comfort and support for those affected by women’s health-related diseases.

The company, currently owned and operated by IV BioHoldings (IVBH), a bio-AI platform company involved in the rapidly growing liquid biopsy industry, says this is the first online marketplace to support product and community development for patients and those who love them.

“Being a patient-first organisation requires a willingness to integrate technologies across every axis of business, says IVBH founder and CEO Marty Keiser, who also serves as chairman of Mammogen.

“The marketplace is an important step towards proving that community can fuel market adoption and that market adoption can, in turn, fuel community.”

Elizabeth Cormier-May, Mammogen CEO and IVBH chief commercial officer, launched the marketplace after discussing with patients and families affected by breast cancer.

She says the comfortable gear and accessories available through mammogen marketplace are designed to drive awareness of and provide solutions for major unmet needs in women’s health. “Innovation should not be confined to our science and product development.

“We’ve tapped into the same level of creativity from which Mammogen was born to completely redefine traditional brand building, revenue generation and the development of non-clinical solutions that uplift and empower the patients and families that we serve.

“Using this marketplace to help build a bridge between science and community is central to ensuring Mammogen remains at the forefront of an ever-evolving healthcare landscape.”

She adds: “Today, we are focused on important issues in breast health and driving awareness to the important role that noninvasive diagnostics play in improving patients’ experiences and outcomes.

“Over time, our aim is to build mammogen marketplace into an expansive platform that closes the gap between science and community for all women, affected by all disease, all around the globe.”

Mammogen partnered with Tee Commerce, an e-commerce services provider founded by cancer survivor Ben Vainer, to create their marketplace.

Tee Commerce head of operations, Collin Lynch, says: “We were honoured to fuel Mammogen’s entrance into e-commerce. After understanding what mammogen marketplace will evolve into, we worked diligently on stocking their store with products focused on health and comfort.

“We look forward to watching Mammogen’s new healthcare model unlock a new era of patient-focused care.”