Mamahood offers a range of health-tracking tools, including menstrual and pregnancy tracking, educational content and community support to allow women to connect and receive support from fellow mothers and healthcare advisors.

The on-demand live chat feature aims to provide women with convenient access to professional care to address health concerns discreetly without delay or hesitation.

“During my pregnancy, I struggled to find credible and reliable content online, often feeling overwhelmed by the conflicting information on Google and the lack of community engagement on western apps,” says Alina Polyakova, founder of Mamahood.

“I knew there had to be a better way for women to access the information and support they need during the most important time of their lives, and that’s how the idea for Mamahood was born.

“We are excited to launch Mamahood and provide women in the region with a long-overdue, comprehensive, and supportive experience.”

In the Middle East and North Africa (MENA) region, women’s health is often not prioritised, and many women do not have access to quality healthcare.

A study published in the Journal of Obstetrics and Gynaecology Research found that new mothers in the MENA region experience high levels of anxiety and depression, with rates ranging from 18 per cent to 40 per cent, with one of the main reasons being a lack of social support and limited access to healthcare resources.

According to a recent study by the Journal of Medical Internet Research, 70 per cent of in-person medical appointments can be conducted remotely through telemedicine.

“Studies show that many pregnant women in the MENA region hesitate to contact healthcare professionals outside of regular office hours due to cultural and social factors, which can lead to increased anxiety and pregnancy-related complications,” explains Polyakova.

“Our on-demand 24/7 live chat aims to give women easy access to health advice and act as a preventive tool to make an informed decision on time throughout their motherhood journey.”

Mamahood is available for download on the App Store and Google Play.