Femtech World reveals Fertility Innovation shortlist

Six fertility innovators have made the shortlist for Femtech World’s Fertility Innovation award sponsored by Apryl. Check them out below.  

Apryl is a fertility benefits platform that helps employers attract and retain top talent while tackling diversity and inclusion.

The company helps employers support their employees with fertility and family planning benefits, including consultation, access to clinics, treatments and adoption.

Through the Fertility Innovation Award, sponsored by Apryl, Femtech World aims to shine a light on the life-changing work of those developing innovative fertility solutions.

The six finalists will now go-head-to-head, with the winner announced at a virtual ceremony on May 2.

Selectivity is a start-up focused on universalising access to fertility treatments. The company is working towards developing better, accessible and cost-saving assisted reproductive devices that are promising to transform the patient journey to conception. 

Future Fertility is the first company in the world to address this significant gap in treatment planning and patient expectation management by developing AI-powered oocyte assessment software that provides patients and their fertility care teams with personalised egg quality insights.

The software uses deep learning technology to analyse 2D images of mature oocytes, providing egg quality scores that have been validated in laboratories and clinical practice and are proven to correlate directly with reproductive outcomes.

Proov is a diagnostics company offering medical grade at-home tests and a support platform that is clinically proven to help those looking to conceive do so faster and more cost-effectively.

Proov founder, Dr Amy Beckley, PhD, created the core Proov technology after her own battle with infertility. The company now boasts over 10 products and continues to innovate to bring additional solutions to child bearing people and their partners.

Fairtility is advancing reproductive care through the power of transparent AI to help clinicians and their patients on the reproductive care journey.

The company believes that transparency is critical when AI intersects with human life. Its flagship software, CHLOE, is a transparent AI-based decision support tool providing clinicians with visibility into clinical and laboratory parameters crucial to improving reproductive care outcomes in IVF, fertility preservation and egg donation.

Embie aims to optimise fertility treatments with personalised, connected care. The Embie Clinic platform seeks to empower clinics with real-time, data driven insights, while reducing the administrative and cognitive load for the clinic.

Plan Your Baby is a telehealth fertility clinic on a mission to reduce practical and financial barriers to IVF.

The platform leverages cutting-edge technology to provide support from preconception to birth, while addressing 13 of the main treatable causes of infertility.