FemTec Health acquires nutrition platform Nutrimedy

FemTec Health, the creator of the Awesome Woman healthcare platform, has announced the acquisition of Nutrimedy.

Nutrimedy is an evidence-based clinical nutrition platform that provides support and guidance for over 50 medical conditions. The announcement of the acquisition came days after FemTec Health bought the digital diagnostics and therapeutics firm Ava.

“For many health conditions, nutrition is a key but often neglected component,” says Dr Kimon Angelides, founder and CEO of FemTec. “Adding Nutrimedy’s robust, evidence-based clinical nutrition platform to the Awesome Woman program will be a game changer for our subscribers.

“Whether it’s to optimise pregnancy planning, manage menopause symptoms, or for general wellness and prevention, research shows women are seeking personalised, science-backed nutritional support that’s easy to use and that they can trust.”

Through its Awesome Woman health program, FemTec offers at-home tests and monitoring, personalised services and wellness products as well as on-demand medical support.

With the acquisition of Nutrimedy, guided nutritional support will soon be part of the program’s suite of services.

Nutrimedy CEO and co-founder, Karolina Starczak, adds: “We are excited to join FemTec’s Awesome Woman platform, which will enable us to contribute an essential piece of the healthcare puzzle .

Nutrimedy is a HIPAA-compliant digital health platform. Its proprietary AI engine enables real-time food recommendations and photo food logging.

“Nutrimedy was started with the mission to improve access to nutrition in healthcare and make it significantly more personalised and actionable in our hectic daily routines,” Starczak points out.

“Within the field of nutrition, conflicting and confusing misinformation is pervasive and prevents most people from making the best decision for their individual health. This is especially true in women’s health where quick fixes and false promises prevent women from accessing viable solutions to their medical and nutritional needs.”

After integration is complete, Awesome Woman subscribers will have access to all of the Nutrimedy features and be able to easily connect with an expert dietitian for individualised guidance.

Nutrimedy is the latest acquisition by FemTec Health. Recently, the company announced its purchase of Birchbox, the original monthly beauty box, Mira Beauty and Liquid Grids.