US maternity care platform announces expansion with new acquisition

The US maternity care platform Pacify has acquired the wellness start-up Major Care in a bid to expand its services. 

The acquisition is hoped to “bolster” Pacify’s position in the maternity care landscape and help the company support more parents through their maternity journey.

By integrating Major Care’s doula care expertise and resources into its own existing platform, Pacify says it aims to “enhance” the accessibility and quality of care for expectant and new mothers nationwide and expand its doula-led support services.

“We are excited to welcome Major Care into the Pacify family as we continue our mission of empowering parents to take charge of their maternity journey,” said Jennifer Sargent, CEO of Pacify.

“Our focus on delivering compassionate doula-led support, coupled with modern technology, remains unwavering.

“This acquisition marks a significant step forward in our efforts to provide comprehensive, personalized care to families during this transformative time.”

Mandy Major, founder and CEO of Major Care, said: “Pacify’s commitment to enhancing access to equitable and inclusive maternity support aligns seamlessly with Major Care’s mission.

“Together, we have an incredible opportunity to provide families the resources and continuous support they need and deserve to navigate the parenthood journey.

“Simultaneously, our partnership will advance the thoughtful integration of doula care within healthcare systems across the US.”

As part of the acquisition, Major will assume the role of chief experience officer at Pacify.